Social Media: Page 16

  • American Eagle's OOH billboard on New York’s High Line displaying a variety of its jeans.
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    Courtesy of American Eagle
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    American Eagle bets on QR codes for OMJeans NYC takeover

    A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

    By • Sept. 14, 2023
  • Lysol debuts 'Air-aoke' experience to showcase sanitizer power
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    Courtesy of Lysol
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    Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

    Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

    By • Sept. 14, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • TikTok sign outside of office building.
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    Mario Tama / Staff via Getty Images
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    TikTok Shop launches in US

    Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

    By Nate Delesline III • Sept. 12, 2023
  • Two people taking a selfie.
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    mixetto via Getty Images
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    McCann streamlines social, influencer services under new content studio

    McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

    By • Sept. 11, 2023
  • a graphic of a Burger King Whopper
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    Courtesy of Burger King
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    Burger King vies to extend viral Whopper jingle’s shelf life with remix

    The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.

    By • Sept. 8, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Meta to deprecate Facebook News tab in 3 European countries

    The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.

    By Aaron Baar • Sept. 7, 2023
  • Candy Crush Soda Saga
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    Courtesy of Candy Crush Soda Saga
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    World Surfing League promotes finals with Candy Crush tournament

    The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

    By • Sept. 7, 2023
  • A woman shows off her underarm tattoos on the subway as part of a Dove campaign
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    Retrieved from Ogilvy on September 06, 2023
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    Dove encourages women to embrace armpit confidence for NYFW

    A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

    By • Sept. 6, 2023
  • Three Oscar Mayer Scramblers against a yellow background.
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    Courtesy of Kraft Heinz
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    Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

    The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

    By • Sept. 6, 2023
  • A side-by-side of two people streaming demonstrating DirecTV's social media takeover with Team Whistle around the college and NFL football seasons.
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    Permission granted by Team Whistle
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    DirecTV Stream plans social media takeover to score football fans

    The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.

    By Aaron Baar • Aug. 31, 2023
  • A Chipotle Mexican Grill employee.
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    Courtesy of Chipotle
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    Chipotle takes Gen Z behind the scenes to recruit new employees

    The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

    By • Aug. 31, 2023
  • A package of Capri Sun meant to look like noise canceling headphones against a white background.
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    Courtesy of Capri Sun
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    Capri Sun showcases ‘kid-noise canceling technology’ in new campaign

    A social-first campaign for the Kid Noise-Canceling Juice Drink product plays off the idea that each packet of Capri Sun takes 50 seconds to consume.

    By • Aug. 31, 2023
  • The logo of Google Cloud is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023 in Hanover, Germany.
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    Alexander Koerner / Stringer via Getty Images
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    Estée Lauder bets generative AI can keep pace with shifting consumer tastes

    The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

    By • Aug. 29, 2023
  • Gap's Fall 2023 Adult campaign showcasing its fall clothing collection. Pictured is Veneda Carter with her two-year-old daughter Bobbi.
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    Permission granted by Gap
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    How Gap put a fresh spin on nostalgia for its fall campaign

    The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

    By • Aug. 29, 2023
  • Comedian Keegan-Michael Key holds a fake script as part of the NFL's campaign, "You Can't Make This Stuff Up."
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    Courtesy of the NFL
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    NFL spoofs scripted rumors in star-studded kickoff campaign

    “You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.

    By • Aug. 28, 2023
  • Illustration of a yellow character standing in the middle of a school campus.
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    Courtesy of Walmart
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    Walmart launches back-to-school ‘Supercampus’ experience on Roblox

    Designed to follow the platform’s latest age rules, the back-to-school experience allows kids to play games featuring Bic, Crayola and other brands.

    By Tatiana Walk-Morris • Aug. 28, 2023
  • Threads web app
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    Courtesy of Meta
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    Marketers trialing Threads say it comes at the expense of Instagram, Facebook

    Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

    By • Aug. 24, 2023
  • Icons of Facebook, WhatsApp and Settings appear on a lit phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Marketers ramp up social spending as ROI prospects improve, survey says

    Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

    By • Aug. 23, 2023
  • An out-of-home ad placed on the side of a truck promoting Heinz' spicy ketchup as part of its "Stupid Good, Not Stupid Spicy" ad campaign.
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    Courtesy of Heinz
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    Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

    The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

    By • Aug. 23, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • NFL stars Joe Burrow (left) and Joe Montana (right) stand side-by-side in a locker room as part of a Guinness campaign.
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    Permission granted by Guinness
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    Guinness pits Joe Montana against Joe Burrow in battle over 0

    The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

    By • Aug. 22, 2023
  • A maroon background with the golden letters "Washington Commanders."
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    Courtesy of Washington Commanders
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    Anheuser-Busch reunites with Washington Commanders ahead of NFL season

    Both organizations are looking to move past recent controversies, with Bud Light front and center in the new multiyear sponsorship deal.

    By • Aug. 21, 2023
  • AXE & Lil Baby Launch 'Logne Forgiveness Program to Help Refund Guys' Expensive Cologne
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    Courtesy of Axe
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    Axe offers ‘Logne Forgiveness in latest affordable luxury push

    The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.

    By Aaron Baar • Aug. 17, 2023
  • MLS x Celsius Partnership Press Announcement
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    Permission granted by Celsius
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    Celsius signs as official energy drink of MLS as US soccer buzz builds

    A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+.

    By • Aug. 16, 2023
  • A person using their mobile phone to record a video of themselves.
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    Tirachard via Getty Images
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    Opinion

    What brands should know about the FTC’s updated Endorsement Guides

    The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

    By Lauren Carey • Aug. 16, 2023