Constellation Brands teams with Tastemade for content studio

The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.

By Sara Karlovitch • March 31, 2023

Tripadvisor pairs AR with street murals to promote San Diego

The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

By Aaron Baar • March 30, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes.

By Jessica Deyo • March 30, 2023

Heinz rejects imposters for ‘Ketchup Fraud’ campaign

The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.

By Sara Karlovitch • March 28, 2023

Krystal puts Side Chiks in March Madness bracket on TikTok

Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.

By Chris Kelly • March 23, 2023

75% of marketers expect to spend more on TikTok even as ban looms

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

By Chris Kelly • March 23, 2023

New York introduces ‘We Love NYC’ to mixed reactions

The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.

By Sara Karlovitch • March 22, 2023

Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

By Jessica Deyo • March 22, 2023

Coke asks consumers to generate art with new AI platform

The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

By Chris Kelly • March 21, 2023

MLS strikes TikTok partnership as threat of US ban looms

A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

By Peter Adams • March 20, 2023

Stella Artois crashes into dining trends, shifts brand positioning

The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

By Sara Karlovitch • March 20, 2023

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

By Peter Adams • March 17, 2023

Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

By Aaron Baar • March 16, 2023

Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

By Jessica Deyo • March 16, 2023

Top trade bodies to revise terms and conditions of internet advertising

Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

By Peter Adams • March 16, 2023

Sephora, TikTok launch content creator program

The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

By Nate Delesline III • March 13, 2023

As video games become cultural juggernauts, marketers still struggle with buy-in

Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.

By Peter Adams • March 9, 2023

Influencers have greatest impact on consumer sustainability choices, Unilever finds

Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

By Chris Kelly • March 9, 2023

QuickBooks caters to film tourists by highlighting small business cameos

An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

By Jessica Deyo • March 7, 2023

Nissan brings TikTok’s BeReal lookalike to March Madness

The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

By Sara Karlovitch • March 6, 2023

E.l.f. Cosmetics pens new song in big bet on O Face lipstick

For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

By Jessica Deyo • March 6, 2023

Hershey’s trans-inclusive IWD push sparks familiar backlash

A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

By Peter Adams • March 3, 2023

Do Meta, Snap’s new AI bets signal a social media shift?

Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

By Jessica Deyo • March 2, 2023

Mercedes soups up in-car experience with TikTok, Google partnerships

Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

By Peter Adams • Feb. 24, 2023

TikTok’s engagement rate soars above the competition

Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ. 

By Aaron Baar • Feb. 23, 2023