Social Media: Page 15
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Deep Dive
6 campaigns that broke through the creative rut of H1 2023
Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.
By Peter Adams , Jessica Deyo • July 11, 2023 -
Amazon launches TikTok game show for Prime Day
During the one-day event, TikTokers will participate in a game show while viewers work together in the comments to unlock special deals.
By Sara Karlovitch • July 11, 2023 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Threads reaches 100 million members in record time
The new, Twitter-like app from Meta is now the fastest-growing app of all time.
By Andrew Hutchinson • July 10, 2023 -
Meta’s Threads app quickly reaches over 30M users
With the Twitter-like app on track to become the fastest-growing platform of all time, a host of big brands like Pepsi quickly jumped on board.
By Andrew Hutchinson • July 7, 2023 -
Meta launches Threads, provides insights into coming elements
It looks clean, functional, and it could be a viable Twitter alternative.
By Andrew Hutchinson • July 5, 2023 -
Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’
The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.
By Chris Kelly • July 5, 2023 -
7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’
The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.
By Aaron Baar • June 29, 2023 -
Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration
The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.
By Sara Karlovitch • June 29, 2023 -
Sponsored by Snapchat
5 reasons CPG food and beverage brands are choosing Snapchat
In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.
June 26, 2023 -
Column
Campaign Trail: U by Kotex unapologetically normalizes periods
A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.
By Chris Kelly • June 23, 2023 -
Chips Ahoy! updates marketing recipe to stay relevant with Gen Z
Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.
By Aaron Baar • June 20, 2023 -
Airheads puts TikTok trend to the test with muscle-fueled Shake Factory
A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.
By Aaron Baar • June 15, 2023 -
Pinterest doubles down on vertical video for seasonal ad strategy
A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons.
By Jessica Deyo • June 15, 2023 -
Hoka’s new high-flying ads look to build on $1B sales momentum
Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.
By Peter Adams • June 15, 2023 -
Nike broadens focus to holistic fitness with ‘Well Collective’
The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.
By Cara Salpini • June 14, 2023 -
Pepsi, Burger King reclaim brand value with smart advertising, report finds
While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.
By Peter Adams • June 14, 2023 -
Crayola extends content strategy to Pinterest, TikTok following strong YouTube results
A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.
By Jessica Deyo • June 14, 2023 -
Over 7K Reddit communities go dark in protest over API pricing increase
The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion.
By Andrew Hutchinson • June 13, 2023 -
Heinz connects with past viral stars for new sauce drops
To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.
By Chris Kelly • June 13, 2023 -
TikTok parks on gas station screens around US as part of GSTV deal
Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.
By Peter Adams • June 9, 2023 -
Degree crashes onto social media to encourage testing limits
A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.
By Sara Karlovitch • June 9, 2023 -
Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’
A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.
By Jessica Deyo • June 8, 2023 -
Pinterest launches next stage of data clean rooms trial with Wayfair
A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.
By Andrew Hutchinson • June 8, 2023 -
Coke links with League of Legends developer on latest flavor experiment
A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.
By Peter Adams • June 7, 2023 -
McDonald’s brings back Grimace for birthday party nostalgia
The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.
By Chris Kelly • June 6, 2023