Social Media: Page 15

  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    Q&A

    State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

    Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

    By • Updated Oct. 18, 2023
  • TikTok's "Out of Phone" ad solution shown on RedBox.
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    Permission granted by TikTok
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    TikTok unveils Out of Phone OOH ad solution for brands

    L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

    By Aaron Baar • Oct. 17, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    Google helps advertisers extend social strategies across its platforms

    The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

    By Aaron Baar • Oct. 12, 2023
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How Meta, TikTok ad-free tiers could impact advertiser budgets

    Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

    By • Oct. 12, 2023
  • An advertisement for CB2 is displayed on a TV screen.
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    Courtesy of Spaceback
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    How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

    With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

    By Aaron Baar • Oct. 12, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

    TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

    By • Oct. 12, 2023
  • An image teasing Snapchat's "Phantom House" Halloween content series.
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    Permission granted by Snap
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    Snapchat courts brands with interactive Halloween series starring creators

    Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

    By • Oct. 9, 2023
  • Mean Girls actor Jonathan Bennett appears in a Tinder ad
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    Courtesy of Match Group
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    Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

    In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.

    By Aaron Baar • Oct. 5, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • An example of three outputs from Three Olives Vodka's Generager tool.
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    Courtesy of Proximo
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    Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

    Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

    By • Oct. 4, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    State Farm seizes on fan mania around Taylor Swift’s rumored relationship

    Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.

    By • Oct. 3, 2023
  • TikTok ad free
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    Retrieved from Android Authority on October 03, 2023
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    Sociable: TikTok experiments with ad-free subscriptions

    The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions. 

    By Andrew Hutchinson • Oct. 3, 2023
  • Heinz's Ketchup and Seemingly Ranch sauce
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    Courtesy of Heinz
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    Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment

    To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours.

    By • Sept. 28, 2023
  • Meta AI chatbots
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    Retrieved from Meta on September 28, 2023
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    Column

    Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

    A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

    By Andrew Hutchinson • Sept. 28, 2023
  • A black and white photo of Snoop Dogg sits atop a chrome motorcycle with a Grubhub container on the back.
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    Courtesy of Grubhub
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    Grubhub expands Snoop Dogg-starring effort on tail of international success

    Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.

    By • Sept. 26, 2023
  • Fruit of the Loom's fruit mascots sit around a conference table with the brand's "chief TikTokker"
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    Courtesy of Fruit of the Loom
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    Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

    The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

    By • Sept. 26, 2023
  • A woman wearing an orange dress sits on a chair against a tropical backdrop.
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    Courtesy of Pinterest
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    Pinterest focuses on possibility in new global ad push

    New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London.

    By • Sept. 25, 2023
  • TikTok Google
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    Retrieved from Radu Oncescu/Twitter on September 22, 2023
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    Column

    Sociable: TikTok explores partnership with Google to drive search traffic

    The new experiment has seen some users shown Google search panels within TikTok search results.

    By Andrew Hutchinson • Sept. 22, 2023
  • A row of students standing and leaning against a brick wall. In their hands are cellphones
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    Wavebreakmedia via Getty Images
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    Brand interactions evolve on social media: Here’s what the numbers say

    If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

    By • Sept. 22, 2023
  • Two Meta avatars posing for the DressX x Diesel collection.
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    Courtesy of DressX, Diesel
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    Diesel partners with DressX on collection for Meta Avatars

    Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.

    By Xanayra Marin-Lopez • Sept. 21, 2023
  • A Halloween themed Bacardi bottle on a table with Halloween decorations and bats.
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    Courtesy of Bacardi
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    Bacardí mixes up scares in new Halloween campaign

    New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

    By • Sept. 21, 2023
  • NYX turns Gen Z stars into Universal Monsters for Halloween campaign
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    Courtesy of NYX Professional Makeup
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    NYX turns Gen Z stars into Universal Monsters for Halloween campaign

    The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers. 

    By • Sept. 19, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok looks past last-click as part of measurement suite expansion

    A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

    By • Sept. 19, 2023
  • chamberlain coffee
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    Courtesy of Chamberlain Coffee
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    How Chamberlain Coffee aims for broad appeal while catering to Gen Z

    Already a big deal on social media, the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase.

    By Chris Casey • Sept. 18, 2023