Social Media: Page 14

  • Volvo's Pinterest display.
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    Courtesy of Pinterest
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    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
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    Courtesy of Gap
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    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A Pepsi ad reveals the brand's globe hidden in a crinkled Captain Morgan label.
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    Permission granted by PepsiCo Beverages North America
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    Pepsi vies to unseat Coke as preferred cola pairing with rum

    New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

    By • July 28, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
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    Matt Winkelmeyer/WireImage via Getty Images
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    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta revenue rises 11% as leaner organization keeps new products rolling

    CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.

    By • July 27, 2023
  • Chipotle's "Get in the Pit" campaign image, shown as a poster on a busy sidewalk, timed to National Avocado Day.
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    Courtesy of Chipotle
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    Chipotle experiments with Threads for National Avocado Day

    The QSR chain is one of the first to center its marketing around the platform, using it to drop text-to-win codes that will give away concert and festival tickets.

    By • July 26, 2023
  • Snapchat logo
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    Retrieved from Snapchat on April 23, 2021
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    Column

    Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2

    Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.

    By Andrew Hutchinson • July 26, 2023
  • Donatello from "Teenage Mutant Ninja Turtles: Mutant Mayhem"
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    Courtesy of Pizza Hut
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    Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

    As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.

    By • July 26, 2023
  • Elon Musk Speaks At Satellite Conference In Washington, DC
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    Win McNamee / staff via Getty Images
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    Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

    The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

    By • July 25, 2023
  • A still image featuring an athlete in an interview-style setting while holding a Gatorade as part of the brand's 30-second "Don't Go Missing" spot as part of its summer campaign.
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    Courtesy of Gatorade
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    Gatorade teams with Meta, The Weather Channel for summer PSA

    The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

    By • July 25, 2023
  • A group of athletes sit against a white background surrounded by Zoa Energy drinks.
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    Courtesy of Molson Coors
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    Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing

    Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space.

    By • July 25, 2023
  • A can of Natural Light sits in a brown boat shoes
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    Courtesy of Anheuser-Busch InBev
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    Natural Light, Sperry turn boat shoes into sea-ready beer holders

    Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”

    By • July 21, 2023
  • An image depicting soccer content generated on TikTok as part of a tie-up between the social platform and FIFA.
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    Retrieved from TikTok on July 20, 2023
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    TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

    The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

    By Aaron Baar • July 20, 2023
  • Pop-Tarts' new Agents of Crazy Good characters
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    Courtesy of Kellogg Company
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    Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

    Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.

    By • Updated July 20, 2023
  • Five cats in denim outfits in a music video
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    Retrieved from Meow Mix on July 20, 2023
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    Meow Mix embraces ‘90s boy bands in latest spin on jingle

    A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

    By • July 20, 2023
  • Meta AI
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    Retrieved from Meta on November 23, 2022
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    Column

    Sociable: Meta releases advanced Llama 2 large language model to power new AI experiences

    Also, a newly expanded partnership will enable developers using Microsoft tools to choose between Meta’s Llama and OpenAI’s GPT models when building AI experiences.

    By Andrew Hutchinson • July 19, 2023
  • Taco John's storefront
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    Courtesy of Taco John's
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    Taco John’s abandons Taco Tuesday trademark, issues charity challenge

    Taco Bell CEO Mark King called the move a “shared victory for taco allies everywhere” but stopped short of taking up Taco John’s challenge.

    By • Updated July 19, 2023
  • Three stills from Ikea's slice of life anime.
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    Courtesy of Ikea
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    Ikea gives a peek into college life with TikTok anime series

    The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

    By • July 18, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
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    Courtesy of Amazon
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    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By • July 17, 2023
  • Threads logo
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    Retrieved from Threads on July 12, 2023
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    Column

    Sociable: Early data for brands on Threads shows good engagement

    McDonald’s and other brands already active on Threads are generating more likes per post in the app than they’re seeing on Twitter, new data shows. 

    By Andrew Hutchinson • July 14, 2023
  • A campaign image promoting Bumble's partnership with "Barbie" that shows three of the movie's characters as potential matches.
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    Courtesy of Bumble
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    Bumble matches with ‘Barbie’ to help singles strike up conversations

    Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

    By • July 13, 2023
  • TikTok comes to Redbox kiosks as part of OOH push
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    Courtesy of Chicken Soup for the Soul Entertainment
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    TikTok comes to Redbox kiosks as part of OOH push

    Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex.

    By • July 13, 2023
  • Albertsons store
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    Courtesy of Albertsons
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    Albertsons reinventing digital circulars with Meta pilot

    For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

    By Catherine Douglas Moran • July 12, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands in front of a Dunkin' sipping a coffee.
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    Permission granted by Dunkin'
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    Deep Dive

    6 campaigns that broke through the creative rut of H1 2023

    Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

    By , • July 11, 2023