Social Media: Page 13

  • A Chipotle Mexican Grill employee.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle takes Gen Z behind the scenes to recruit new employees

    The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

    By • Aug. 31, 2023
  • A package of Capri Sun meant to look like noise canceling headphones against a white background.
    Image attribution tooltip
    Courtesy of Capri Sun
    Image attribution tooltip

    Capri Sun showcases ‘kid-noise canceling technology’ in new campaign

    A social-first campaign for the Kid Noise-Canceling Juice Drink product plays off the idea that each packet of Capri Sun takes 50 seconds to consume.

    By • Aug. 31, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • The logo of Google Cloud is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023 in Hanover, Germany.
    Image attribution tooltip
    Alexander Koerner / Stringer via Getty Images
    Image attribution tooltip

    Estée Lauder bets generative AI can keep pace with shifting consumer tastes

    The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

    By • Aug. 29, 2023
  • Gap's Fall 2023 Adult campaign showcasing its fall clothing collection. Pictured is Veneda Carter with her two-year-old daughter Bobbi.
    Image attribution tooltip
    Permission granted by Gap
    Image attribution tooltip

    How Gap put a fresh spin on nostalgia for its fall campaign

    The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

    By • Aug. 29, 2023
  • Comedian Keegan-Michael Key holds a fake script as part of the NFL's campaign, "You Can't Make This Stuff Up."
    Image attribution tooltip
    Courtesy of the NFL
    Image attribution tooltip

    NFL spoofs scripted rumors in star-studded kickoff campaign

    “You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.

    By • Aug. 28, 2023
  • Illustration of a yellow character standing in the middle of a school campus.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart launches back-to-school ‘Supercampus’ experience on Roblox

    Designed to follow the platform’s latest age rules, the back-to-school experience allows kids to play games featuring Bic, Crayola and other brands.

    By Tatiana Walk-Morris • Aug. 28, 2023
  • Threads web app
    Image attribution tooltip
    Courtesy of Meta
    Image attribution tooltip

    Marketers trialing Threads say it comes at the expense of Instagram, Facebook

    Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

    By • Aug. 24, 2023
  • Icons of Facebook, WhatsApp and Settings appear on a lit phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Marketers ramp up social spending as ROI prospects improve, survey says

    Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

    By • Aug. 23, 2023
  • An out-of-home ad placed on the side of a truck promoting Heinz' spicy ketchup as part of its "Stupid Good, Not Stupid Spicy" ad campaign.
    Image attribution tooltip
    Courtesy of Heinz
    Image attribution tooltip

    Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

    The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

    By • Aug. 23, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
    Image attribution tooltip
    Courtesy of Behr Paint Company
    Image attribution tooltip

    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • NFL stars Joe Burrow (left) and Joe Montana (right) stand side-by-side in a locker room as part of a Guinness campaign.
    Image attribution tooltip
    Permission granted by Guinness
    Image attribution tooltip

    Guinness pits Joe Montana against Joe Burrow in battle over 0

    The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

    By • Aug. 22, 2023
  • A maroon background with the golden letters "Washington Commanders."
    Image attribution tooltip
    Courtesy of Washington Commanders
    Image attribution tooltip

    Anheuser-Busch reunites with Washington Commanders ahead of NFL season

    Both organizations are looking to move past recent controversies, with Bud Light front and center in the new multiyear sponsorship deal.

    By • Aug. 21, 2023
  • AXE & Lil Baby Launch 'Logne Forgiveness Program to Help Refund Guys' Expensive Cologne
    Image attribution tooltip
    Courtesy of Axe
    Image attribution tooltip

    Axe offers ‘Logne Forgiveness in latest affordable luxury push

    The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.

    By Aaron Baar • Aug. 17, 2023
  • MLS x Celsius Partnership Press Announcement
    Image attribution tooltip
    Permission granted by Celsius
    Image attribution tooltip

    Celsius signs as official energy drink of MLS as US soccer buzz builds

    A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+.

    By • Aug. 16, 2023
  • A person using their mobile phone to record a video of themselves.
    Image attribution tooltip
    Tirachard via Getty Images
    Image attribution tooltip
    Opinion

    What brands should know about the FTC’s updated Endorsement Guides

    The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

    By Lauren Carey • Aug. 16, 2023
  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
    Image attribution tooltip
    Cindy Ord/Getty Images for The Female Quotient via Getty Images
    Image attribution tooltip

    X’s new CEO hire has done little to stem brand exodus, report says

    Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

    By • Aug. 11, 2023
  • Elon Musk Changes Twitter Name And Logo To X
    Image attribution tooltip
    Dan Kitwood via Getty Images
    Image attribution tooltip

    X enlists IAS to provide pre-bid brand safety certification

    The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.

    By Aaron Baar • Aug. 10, 2023
  • La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
    Image attribution tooltip
    Retrieved from La-Z-Boy on August 08, 2023
    Image attribution tooltip

    La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

    In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

    By • Aug. 9, 2023
  • Two hotdogs meant to look like legs in front of an inflatable pool.
    Image attribution tooltip
    Courtesy of Oscar Mayer
    Image attribution tooltip

    Oscar Mayer joins social media’s ‘hot dog or legs’ debate

    An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok.

    By • Aug. 8, 2023
  • Ad agency Pereira O’Dell executives Juliana Constantino and PJ Pereira stand side-by-side.
    Image attribution tooltip
    Permission granted by Pereira O’Dell
    Image attribution tooltip

    Pereira O’Dell hires Meta creative lead with eye on AI-powered future

    Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

    By • Aug. 7, 2023
  • Instagram Connections short film
    Image attribution tooltip
    Courtesy of Meta
    Image attribution tooltip

    Instagram celebrates Gen Z connections in short film-led campaign

    The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

    By • Aug. 3, 2023
  • Pinterest logo blue
    Image attribution tooltip
    Retrieved from Pinterest on June 30, 2020
    Image attribution tooltip
    Column

    Sociable: Pinterest’s user growth slows while engagement gains with younger audiences

    In Q2, Gen Z was Pinterest’s largest contributor to overall engagement growth and the fastest growing cohort.

    By Andrew Hutchinson • Aug. 3, 2023
  • A digital OOH advertisement for Apple's "Pay The Apple Way" campaign.
    Image attribution tooltip
    Courtesy of Apple
    Image attribution tooltip

    Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

    Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

    By • Aug. 3, 2023
  • A collage of several images depicting popular summer vacation activities like sailing.
    Image attribution tooltip
    Courtesy of White Claw
    Image attribution tooltip

    White Claw encourages consumers to take time off this summer

    A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest.

    By • Aug. 3, 2023
  • Hand on laptop with different graphics hovering hand and connected to each other.
    Image attribution tooltip
    Panya7 via Getty Images
    Image attribution tooltip
    Sponsored by Meta

    Using AI to unlock creativity in marketing

    With new AI-powered digital tools emerging, an indispensable opportunity exists to create cutting-edge campaigns that target the most relevant audiences.

    By Goksu Nebol-Perlman, VP, Product Marketing, Monetization • Aug. 2, 2023