How Super Bowl advertisers are upping their game on Snapchat

Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.

By Aaron Baar • Feb. 7, 2024

Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive

Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.

By Peter Adams • Feb. 7, 2024

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

NFL kicks off SpongeBob-themed Roblox activation in run-up to big game

The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.

By Sara Karlovitch • Feb. 2, 2024

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

By Andrew Hutchinson • Feb. 2, 2024

Jif tackles ‘celery neglect’ on game day with free peanut butter

“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

By Jessica Deyo • Feb. 1, 2024

Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

By Peter Adams • Feb. 1, 2024

Sociable: Social media CEOs face tough questions over child protection in Senate

In a tense session, senators pushed their case that social platforms need to do more to protect young users.

By Andrew Hutchinson • Feb. 1, 2024

YouTube revenue tops $9B in sign ad-spending appetites are recovering

A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

By Peter Adams • Jan. 31, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024

Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

By Aaron Baar • Jan. 25, 2024

Sociable: BeReal adds feed for celebrities and brands

RealBrands will see brand accounts get their own focus in-stream.

By Andrew Hutchinson • Jan. 25, 2024

Hilton checks in to Paris Hilton’s Roblox world for loyalty push

The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

By Chris Kelly • Jan. 23, 2024

Coors Light’s silver bullet train returns for Super Bowl with seats for fans

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.

By Peter Adams • Jan. 23, 2024

Finish brings football rivalries to the kitchen with Team Whistle

An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

By Jessica Deyo • Jan. 22, 2024

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.

By Sara Karlovitch • Jan. 22, 2024

The brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand

Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions.

Jan. 22, 2024

Snap brings AR try-on experience to San Francisco art exhibit

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

By Aaron Baar • Jan. 18, 2024

Norton combats online scams with Dan Levy, Instagram game

Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

By Jessica Deyo • Jan. 18, 2024

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

By Aaron Baar • Jan. 11, 2024

Pepsi Wild Cherry courts aging millennials as flavored soda sales pop

The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment. 

By Peter Adams • Jan. 11, 2024

Inside the creator marketing trends expected to go viral in 2024

Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

By Jessica Deyo • Jan. 11, 2024

8 predictions for 2024 as marketing seeks a new normal

Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.

By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024

Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor.

By Chris Kelly • Jan. 5, 2024

Peloton brings fitness classes to TikTok in bigger push for Gen Z

A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

By Peter Adams • Jan. 4, 2024

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

By Jessica Deyo • Jan. 4, 2024