Social Media: Page 12
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State Farm seizes on fan mania around Taylor Swift’s rumored relationship
Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.
By Peter Adams • Oct. 3, 2023 -
Sociable: TikTok experiments with ad-free subscriptions
The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions.
By Andrew Hutchinson • Oct. 3, 2023 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment
To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours.
By Chris Kelly • Sept. 28, 2023 -
Column
Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership
A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.
By Andrew Hutchinson • Sept. 28, 2023 -
Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.
By Sara Karlovitch • Sept. 26, 2023 -
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.
By Peter Adams • Sept. 26, 2023 -
Pinterest focuses on possibility in new global ad push
New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London.
By Sara Karlovitch • Sept. 25, 2023 -
Column
Sociable: TikTok explores partnership with Google to drive search traffic
The new experiment has seen some users shown Google search panels within TikTok search results.
By Andrew Hutchinson • Sept. 22, 2023 -
Brand interactions evolve on social media: Here’s what the numbers say
If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.
By Sara Karlovitch • Sept. 22, 2023 -
Diesel partners with DressX on collection for Meta Avatars
Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.
By Xanayra Marin-Lopez • Sept. 21, 2023 -
Bacardí mixes up scares in new Halloween campaign
New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.
By Sara Karlovitch • Sept. 21, 2023 -
NYX turns Gen Z stars into Universal Monsters for Halloween campaign
The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers.
By Chris Kelly • Sept. 19, 2023 -
TikTok looks past last-click as part of measurement suite expansion
A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.
By Peter Adams • Sept. 19, 2023 -
How Chamberlain Coffee aims for broad appeal while catering to Gen Z
Already a big deal on social media, the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase.
By Chris Casey • Sept. 18, 2023 -
Peet’s Coffee brews large integrated campaign with Mischief
By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.
By Sara Karlovitch • Sept. 18, 2023 -
American Eagle bets on QR codes for OMJeans NYC takeover
A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.
By Jessica Deyo • Sept. 14, 2023 -
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.
By Chris Kelly • Sept. 14, 2023 -
TikTok Shop launches in US
Brands, merchants and creators can sell products directly through shoppable videos and livestream features.
By Nate Delesline III • Sept. 12, 2023 -
McCann streamlines social, influencer services under new content studio
McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur.
By Peter Adams • Sept. 11, 2023 -
Burger King vies to extend viral Whopper jingle’s shelf life with remix
The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.
By Peter Adams • Sept. 8, 2023 -
Meta to deprecate Facebook News tab in 3 European countries
The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.
By Aaron Baar • Sept. 7, 2023 -
World Surfing League promotes finals with Candy Crush tournament
The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.
By Jessica Deyo • Sept. 7, 2023 -
Dove encourages women to embrace armpit confidence for NYFW
A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.
By Peter Adams • Sept. 6, 2023 -
Oscar Mayer launches ‘Scramble Your Morning’ for new product debut
The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.
By Sara Karlovitch • Sept. 6, 2023 -
DirecTV Stream plans social media takeover to score football fans
The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.
By Aaron Baar • Aug. 31, 2023