Embracing the era of video-first marketing: 5 undeniable consumer stats

Does your marketing strategy match your audiences’ expectations? 

March 18, 2024

Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push

The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.

By Chris Kelly • March 15, 2024

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Google loses in local search to Instagram, TikTok among Gen Z

Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.

By Aaron Baar • March 14, 2024

Garnier launches new line with biggest investment in over 10 years

Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.

By Peter Adams • March 14, 2024

Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.

By Chris Kelly • March 12, 2024

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.

By Andrew Hutchinson • March 12, 2024

GNC fuels everyday workout routines for March Madness tie-up

Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.

By Jessica Deyo • March 12, 2024

Michaels promotes online MakerPlace with ‘Respect the Handmade’

The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy. 

By Jessica Deyo • March 8, 2024

ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.

By Peter Adams • March 8, 2024

Sociable: TikTok calls on US users to oppose latest proposal to ban app

With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back.

By Andrew Hutchinson • March 8, 2024

Billboard brings shoppable livestream to Instagram using TalkShopLive

TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.

By Aaron Baar • March 7, 2024

Dove tackles Gen Alpha anti-aging craze with Drew Barrymore

#TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.

By Peter Adams • March 5, 2024

Whirlpool helps singles clean up their dating profiles

Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.

By Sara Karlovitch • March 5, 2024

How Athleta’s ‘Find Your Movement’ campaign evolves the brand

The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

By Jessica Deyo • March 1, 2024

Olipop seeks best friend creator duo for expenses-paid national tour

The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.

By Jessica Deyo • Feb. 29, 2024

Sociable: Reddit partners with Google on data-sharing deal for search

The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

By Andrew Hutchinson • Feb. 23, 2024

Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

By Aaron Baar • Feb. 22, 2024

Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

By Jessica Deyo • Feb. 22, 2024

Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

By Chris Kelly • Feb. 22, 2024

Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.

By Chris Kelly • Feb. 16, 2024

Android says green text bubbles are costing iPhone users love

Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

By Jessica Deyo • Feb. 15, 2024

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

By Aaron Baar • Feb. 15, 2024

Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

By Peter Adams • Updated Feb. 15, 2024

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 12, 2024

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

By Chris Kelly • Feb. 9, 2024