YouCam's holiday contest showcases updated photo-editing tools

The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.

By Robert Williams • Dec. 9, 2019

'Star Wars' footage will debut as 'Fortnite' in-game exclusive

The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.

By Robert Williams • Dec. 9, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Technology of the Year: Checkout on Instagram

Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.

By Natalie Black (Koltun) • Dec. 9, 2019

Disruptor of the Year: TikTok

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.

By Chris Kelly • Dec. 9, 2019

Marketer of the Year: Burger King

The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.

By Natalie Black (Koltun) • Dec. 9, 2019

The Mobile Marketer Awards for 2019

From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.

Dec. 9, 2019

Campaign of the Year: Taco Bell's 'The Bell'

Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees.

By Peter Adams • Dec. 9, 2019

Will personalization's role in marketing shrink as challenges grow?

Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.

By Barry Levine • Dec. 6, 2019

Instagram taps Celine Dion for shoppable video of retro fashion

Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.

By Robert Williams • Dec. 6, 2019

Imgur debuts meme-sharing app for gamers

Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.

By Robert Williams • Dec. 6, 2019

Spotify extends annual Wrapped campaign to entire decade, podcast content

The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.  

By Robert Williams • Dec. 6, 2019

Rent the Runway partners with W Hotels

The clothing rental company will supply a travel wardrobe to guests upon their arrival at the luxury hotels. 

By Kaarin Moore • Dec. 5, 2019

NYT: Facebook incubates apps for travel, podcasts, enterprise services

The company's secretive New Product Experimentation Team is reportedly working on the future of the social platform.

By Robert Williams • Dec. 5, 2019

KFC brings back its fried chicken-scented Firelogs

The logs, made from recycled materials via a partnership with Enviro-Log, will be available exclusively on Walmart's website.

By Barry Levine • Dec. 5, 2019

Sprinklr acquires Nanigans' social ad business amid ad tech consolidation

The combined businesses will manage more than $1.5 billion of yearly ad spend among social channels including Facebook, Instagram and Twitter.

By Robert Williams • Dec. 4, 2019

Kool-Aid crashes onto TikTok with holiday video challenge

The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.

By Robert Williams • Dec. 4, 2019

Teleflora blooms on social media with combination CGI/live action ads

A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots. 

By Robert Williams • Dec. 3, 2019

Retailers reap rewards from major bet on social ads during Cyber Weekend

From Thanksgiving through Dec. 1, retailers funneled 45% of their online media budgets into paid social ads and generated 33% of total holiday weekend revenue.

By Robert Williams • Dec. 3, 2019

WeChat tops 5-year growth in brand value with 1,540% surge

Fueling growth was the integration of complementary services into a single platform that would typically require dozens of individual apps.

By Robert Williams • Dec. 3, 2019

Secret opens Instagram directory, shoppable videos bolstering women-run businesses

The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays. 

By Peter Adams • Dec. 2, 2019

Dunkin' turns menu items into limited-edition holiday candles

The QSR is tapping into the sense of smell as it continues to ramp up its lifestyle positioning. 

By Dianna Christe • Dec. 2, 2019

Chick-fil-A encourages giving the gift of time with multichannel campaign

Across TV, online and a pop-up shop, the QSR looks to deliver for the 73% of consumers that want more time with people they love this holiday season.

By Dianna Christe • Dec. 2, 2019

PayPal: Consumers plan to ramp up social shopping this holiday season

Users in Canada spend an average of 6.4 hours a day on social media — 46% of whom said they're more likely to shop on the platforms this holiday season than last year.

By Robert Williams • Dec. 2, 2019

HBO brings 'His Dark Materials' creatures to life with Snapchat

The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.

By Robert Williams • Nov. 27, 2019

Pringles debuts chip-dispensing gaming headset on Twitch

Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.

By Robert Williams • Nov. 27, 2019