Coty acquires majority stake in Kylie Jenner's beauty business for $600M

The acquisition, which includes Kylie Jenner's Kylie Cosmetics and Kylie Skin, is expected to close in Q3 2020.

By Cara Salpini • Nov. 18, 2019

Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up

The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.

By Dianna Christe • Nov. 18, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

TikTok craze continues as app surpasses 1.5B global downloads

Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.

By Peter Adams • Nov. 18, 2019

YouTube readies beauty influencer contest series with James Charles

Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.

By Robert Williams • Nov. 18, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 18, 2019

TikTok opens door to social commerce with test of shoppable video links

Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.

By Peter Adams • Nov. 15, 2019

DVD Netflix celebrates 21st birthday with winter swag giveaway on social

Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.

By Robert Williams • Nov. 15, 2019

Comic Dive: Chicken Sandwich Kerfuffle

Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.

By John Hazard • Nov. 15, 2019

Samsung boosts awareness with microinfluencer campaign defending green chat bubbles

A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.

By Robert Williams • Nov. 14, 2019

Busch awards free beer to NASCAR fans who tweet about Kevin Harvick

Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.

By Robert Williams • Nov. 14, 2019

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

By Dianna Christe • Nov. 13, 2019

Gucci's holiday campaign opens a Snapchat portal to a virtual beach

However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.

By Robert Williams • Nov. 13, 2019

The ins and outs of simpler brand identities

Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.

By Dianna Christe • Nov. 13, 2019

Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options

While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.

By Barry Levine • Nov. 12, 2019

Bloomberg: Instagram to cover creators' IGTV production costs

In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.

By Robert Williams • Nov. 12, 2019

Mixed reality apps will quintuple ad revenue to $11B by 2024, study says

Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.

By Robert Williams • Nov. 12, 2019

5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

By Peter Adams • Nov. 12, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.

By Kaarin Vembar • Nov. 11, 2019

Mobility brand Lime spotlights LA culture with influencer-led events, print zine

"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.

By Robert Williams • Nov. 11, 2019

Dole serves native content as sponsor of Taste of Home's new baking site

With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.

By Dianna Christe • Nov. 11, 2019

TikTok further opens to outside ad tech with Yandex partnership

Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.

By Robert Williams • Nov. 11, 2019

Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups

Short video spots and digital display banners encourage customers to place orders through the chain's app.

By Robert Williams • Nov. 11, 2019

Local mobile, social ad sales to near $45B by 2024, forecast says

Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.

By Robert Williams • Nov. 8, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019

WhatsApp Business debuts product catalogs to enrich mobile chats

Small business owners can now create catalogs to showcase products in conversations with customers.

By Robert Williams • Nov. 8, 2019