Social Media: Page 79
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Ad fraud rate reaches 26% on Android apps, study says
Invalid traffic is highest for apps registered in China that run programmatic ads.
By Robert Williams • Dec. 18, 2019 -
Snickers
Snickers kicks off EA's Madden NFL esports tournament
The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.
By Robert Williams • Dec. 17, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Popeyes
Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A
Running "help wanted" ads in newspapers is another way for Popeyes to stress the popularity of its sandwich and that it's open on Sundays, unlike its rival.
By Dianna Christie • Dec. 17, 2019 -
Mattel
Deep DiveExperiential hospitality: Guests check in but will brands overstay their welcome?
From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.
By Shane Schick • Dec. 17, 2019 -
Dior
Dior lights up holiday collection with 1st Instagram makeup filter
Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.
By Robert Williams • Dec. 17, 2019 -
Snapchat
'Top Gun' pilots Snapchat's new trailer reaction lens
Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."
By Robert Williams • Dec. 17, 2019 -
Facebook now uses Oculus VR data for ad targeting
The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.
By Robert Williams • Dec. 16, 2019 -
WWE teams with TikTok on wrestling video themes
Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.
By Robert Williams • Dec. 16, 2019 -
John Hazard
ColumnComic Dive: Brand the Halls
It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit.
By John Hazard • Dec. 13, 2019 -
Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures
Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.
By Robert Williams • Dec. 13, 2019 -
Bumble taps Tiffany Haddish for first date play-by-play
In a video by ESPN CreativeWorks, the actress teams with L.A. Clippers player Montrezl Harrell for a funny look at two dates arranged on the women-first app.
By Robert Williams • Dec. 13, 2019 -
Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
By Robert Williams • Dec. 12, 2019 -
Messenger
'Star Wars' is Messenger's 1st branded chat theme
Users can decorate messages with digital content inspired by the latest installment of the franchise, including AR effects, emoji, stickers and more.
By Robert Williams • Dec. 12, 2019 -
Popeyes
Popeyes rides chicken sandwich buzz with ugly sweater
Deli brand Dietz & Watson is also getting into novelty holiday merchandise with prosciutto-themed shirts, stretchy "eatin' pants" and stockings full of nuts.
By Dianna Christie • Dec. 12, 2019 -
'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in
A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020.
By Peter Adams • Dec. 11, 2019 -
Tommy Hilfiger
Instagram Stories see 70% surge in ad spend
Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.
By Robert Williams • Dec. 11, 2019 -
SodaStream parodies ASMR videos with Jonathan Van Ness
Timed for the holidays, the video promises to help viewers relax during a stressful time of year.
By Dianna Christie • Dec. 11, 2019 -
Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf
A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.
By Dianna Christie • Dec. 10, 2019 -
Pinterest
Pinterest debuts Trends tool to help track top searches
The social media company foresees 2020 trends in rewilding, dog halos, Granny pods, agritourism and rockhounding.
By Robert Williams • Dec. 10, 2019 -
Thai Phi Le
Chipotle gives away burritos on Instagram
The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.
By Robert Williams • Dec. 10, 2019 -
Walgreens and Neil Patrick Harris offer holiday advice in social content
The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.
By Robert Williams • Dec. 10, 2019 -
TikTok's top 100 viral videos of 2019 showcase diversity of its content
A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.
By Robert Williams • Dec. 10, 2019 -
Smirnoff
Smirnoff dreams up fake home goods partnership for gag gift
Riffing on the "Icing" drinking game, the brand is spicing up holiday gift swaps by disguising what appears to be a boring gift but is actually a bottle of malt beverage.
By Dianna Christie • Dec. 10, 2019 -
Aviation Gin
Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot
The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.
By Dianna Christie • Dec. 9, 2019 -
Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos
Still in testing, Cameo replaces the faces of people in videos with personal headshots.
By Robert Williams • Dec. 9, 2019
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