Social Media: Page 78
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Secret's Golden Globe spot extends female empowerment theme with original music
The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.
By Dianna Christie • Jan. 6, 2020 -
Splenda hijacks Golden Globe chatter on social media
The brand made its network debut during last night's awards show, comparing the stevia plant to cannabis.
By Robert Williams • Jan. 6, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
TikTok Q4 revenue quadruples to $50M, Apptopia estimates
The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.
By Robert Williams • Jan. 6, 2020 -
Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Uber Eats India sees 1M players of Instagram Stories AR game
The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.
By Robert Williams • Jan. 3, 2020 -
EMarketer: Instagram's ad sales will jump 47% despite slower user growth
The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads.
By Robert Williams • Jan. 3, 2020 -
UFC teams with Snapchat on original Discover shows, Stories
"UFC Pulse" previews upcoming bouts, while "Embedded" gives viewers a behind-the-scenes look at mixed martial arts fighters.
By Robert Williams • Jan. 3, 2020 -
PepsiCo
Pepsi uncaps 1st permanent US tagline in 2 decades
"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.
By Peter Adams • Jan. 2, 2020 -
HBO
HBO gifts fans of 'His Dark Materials' personalized sculptures
The design of each sculpture was determined by the social media presence of the show's most dedicated enthusiasts.
By Robert Williams • Jan. 2, 2020 -
Volkswagen bids farewell to Beetle with #TheLastMile campaign
An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.
By Robert Williams • Jan. 2, 2020 -
Instagram's @shop celebrates astrology with #AstroWeek2020 products
The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers.
By Robert Williams • Jan. 2, 2020 -
Booking.com campaign pushes New Year's resolution-themed travel
The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.
By Dianna Christie • Jan. 2, 2020 -
Honda
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2019 -
Bud Light Seltzer
Bud Light Seltzer arrives early in Seltzer, PA
Anheuser-Busch is giving people from the small town an early taste of the new beverage before it launches next year.
By Dianna Christie • Dec. 23, 2019 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
Mucinex, Delsym tell holiday tales in animated social video ads
The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.
By Robert Williams • Dec. 23, 2019 -
House privacy proposal would limit how Facebook, Google handle data
If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built.
By Dianna Christie • Dec. 23, 2019 -
News Corp Australia
News Corp boosts brand engagement 8X by turning social posts into digital ads
Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Google tops Facebook in driving early holiday traffic to retail sites, study finds
Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions.
By Dianna Christie • Dec. 20, 2019 -
Snap
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Budweiser resurrects classic 'Whassup' ad on Instagram Stories
To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."
By Dianna Christie • Dec. 20, 2019 -
Survey: Restaurants need to add mobile ads, payments and apps to the menu
AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.
By Robert Williams • Dec. 19, 2019 -
Chipotle offers to pay delivery fees on anything
The QSR celebrates college football's bowl season with a Twitter contest.
By Robert Williams • Dec. 19, 2019 -
Cheez-It kicks off Twitter contest for college football playoffs
Limited-edition boxes of the cheesy snack will feature the logos of both teams competing on Dec. 27.
By Dianna Christie • Dec. 19, 2019
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