Social Media: Page 78
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Google tops Facebook in driving early holiday traffic to retail sites, study finds
Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions.
By Dianna Christie • Dec. 20, 2019 -
Snap
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Budweiser resurrects classic 'Whassup' ad on Instagram Stories
To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."
By Dianna Christie • Dec. 20, 2019 -
Survey: Restaurants need to add mobile ads, payments and apps to the menu
AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.
By Robert Williams • Dec. 19, 2019 -
Chipotle offers to pay delivery fees on anything
The QSR celebrates college football's bowl season with a Twitter contest.
By Robert Williams • Dec. 19, 2019 -
Cheez-It kicks off Twitter contest for college football playoffs
Limited-edition boxes of the cheesy snack will feature the logos of both teams competing on Dec. 27.
By Dianna Christie • Dec. 19, 2019 -
Ad fraud rate reaches 26% on Android apps, study says
Invalid traffic is highest for apps registered in China that run programmatic ads.
By Robert Williams • Dec. 18, 2019 -
Snickers
Snickers kicks off EA's Madden NFL esports tournament
The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.
By Robert Williams • Dec. 17, 2019 -
Popeyes
Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A
Running "help wanted" ads in newspapers is another way for Popeyes to stress the popularity of its sandwich and that it's open on Sundays, unlike its rival.
By Dianna Christie • Dec. 17, 2019 -
Mattel
Deep DiveExperiential hospitality: Guests check in but will brands overstay their welcome?
From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.
By Shane Schick • Dec. 17, 2019 -
Dior
Dior lights up holiday collection with 1st Instagram makeup filter
Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.
By Robert Williams • Dec. 17, 2019 -
Snapchat
'Top Gun' pilots Snapchat's new trailer reaction lens
Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."
By Robert Williams • Dec. 17, 2019 -
Facebook now uses Oculus VR data for ad targeting
The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.
By Robert Williams • Dec. 16, 2019 -
WWE teams with TikTok on wrestling video themes
Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.
By Robert Williams • Dec. 16, 2019 -
John Hazard
ColumnComic Dive: Brand the Halls
It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit.
By John Hazard • Dec. 13, 2019 -
Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures
Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.
By Robert Williams • Dec. 13, 2019 -
Bumble taps Tiffany Haddish for first date play-by-play
In a video by ESPN CreativeWorks, the actress teams with L.A. Clippers player Montrezl Harrell for a funny look at two dates arranged on the women-first app.
By Robert Williams • Dec. 13, 2019 -
Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
By Robert Williams • Dec. 12, 2019 -
Messenger
'Star Wars' is Messenger's 1st branded chat theme
Users can decorate messages with digital content inspired by the latest installment of the franchise, including AR effects, emoji, stickers and more.
By Robert Williams • Dec. 12, 2019 -
Popeyes
Popeyes rides chicken sandwich buzz with ugly sweater
Deli brand Dietz & Watson is also getting into novelty holiday merchandise with prosciutto-themed shirts, stretchy "eatin' pants" and stockings full of nuts.
By Dianna Christie • Dec. 12, 2019 -
'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in
A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020.
By Peter Adams • Dec. 11, 2019 -
Tommy Hilfiger
Instagram Stories see 70% surge in ad spend
Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.
By Robert Williams • Dec. 11, 2019 -
SodaStream parodies ASMR videos with Jonathan Van Ness
Timed for the holidays, the video promises to help viewers relax during a stressful time of year.
By Dianna Christie • Dec. 11, 2019 -
Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf
A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.
By Dianna Christie • Dec. 10, 2019 -
Pinterest
Pinterest debuts Trends tool to help track top searches
The social media company foresees 2020 trends in rewilding, dog halos, Granny pods, agritourism and rockhounding.
By Robert Williams • Dec. 10, 2019
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