Social Media: Page 77
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Heineken
Heineken enlists James Bond to push non-alcoholic beer
The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.
By Dianna Christie • Jan. 16, 2020 -
Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms
As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.
By Robert Williams • Jan. 16, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Busch cuts beer price based on Midwest snowfall
Through March 21, the Anheuser-Busch brand will track the weather in seven cities and take $1 off a case per inch of snow.
By Dianna Christie • Jan. 16, 2020 -
Under Armour taps celebrity athletes for global ad campaign
The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.
By Dianna Christie , Daphne Howland • Jan. 15, 2020 -
M&M's rolls out red carpet for special Oscars packaging
New ads will debut during the awards ceremony, with additional customized videos on YouTube that tailor content to specific audiences after the show.
By Dianna Christie • Jan. 15, 2020 -
EMarketer: Pinterest overtakes Snapchat as No. 3 social network
Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.
By Robert Williams • Jan. 15, 2020 -
Getty Images
Tinder, Grindr sell personal data in possible violation of privacy laws, study says
Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.
By Robert Williams • Jan. 15, 2020 -
Oreo
Oreo's Most Stuf cookies return with pop-ups, TikTok challenge
A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.
By Robert Williams • Jan. 14, 2020 -
Alaska Airlines ties airfare discounts to northern lights
In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.
By Robert Williams • Jan. 14, 2020 -
Paramount debuts virtual makeup try-ons for 'Like A Boss' promo
The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.
By Robert Williams • Jan. 14, 2020 -
Christopher Doering
Campbell tests new shoppable ads to boost e-commerce
The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.
By Robert Williams • Jan. 14, 2020 -
Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.
By Dianna Christie • Jan. 14, 2020 -
Peter Adams for Mobile Marketer
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
By Peter Adams • Jan. 14, 2020 -
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.
By Dianna Christie • Jan. 14, 2020 -
Albertsons will roll out Pinterest recipe integration
Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.
By Krishna Thakker • Jan. 13, 2020 -
Courtesy of Casper
Casper's IPO filing discloses risks of social influencer marketing
The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value.
By Robert Williams • Jan. 13, 2020 -
Natural Light
Natural Light offers free beer to anyone reaching drinking age
The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.
By Robert Williams • Jan. 10, 2020 -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 9, 2020 -
unsplash/freestocks
Twitter adds video to Promoted Trends takeover ads
Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day.
By Robert Williams • Jan. 8, 2020 -
Sally Beauty recruits influencers in brand, app upgrade
The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.
By Robert Williams • Jan. 8, 2020 -
Mastercard adds brand melody to original pop song
The full-length single, which debuts today during a performance at CES, will appear on a "Priceless" album slated for later this year.
By Dianna Christie • Jan. 8, 2020 -
Oscar Mayer
Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour
Thousands of applicants last year point to the potential for building awareness and buzz as these brand enthusiasts discuss the job on social media.
By Dianna Christie • Jan. 7, 2020 -
Snickers
Deep DiveEsports outlook 2020: What brands need to become winning players
Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.
By Shane Schick • Jan. 7, 2020 -
Snap buys AI company behind its 'deepfake' selfie tool
The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.
By Robert Williams • Jan. 6, 2020 -
Secret's Golden Globe spot extends female empowerment theme with original music
The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.
By Dianna Christie • Jan. 6, 2020
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