Social Media: Page 74
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Papa John's returns to Snapchat with Valentine's AR lens
Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.
By Robert Williams • Feb. 11, 2020 -
TikTok, Apple Search rival duopoly in ROI for app marketers, study says
Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets.
By Robert Williams • Feb. 10, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Mars Wrigley teams with Bumble on Valentine's Day experience in NYC
Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice.
By Dianna Christie • Feb. 10, 2020 -
Taco Bell names former KFC exec Nikki Lawson as brand chief
The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement.
By Dianna Christie • Feb. 8, 2020 -
unsplash/freestocks
Twitter's ad revenue rises 12% as users reach 152M
The social network's user growth beat estimates, setting the stage for ad sales growth.
By Robert Williams • Feb. 7, 2020 -
Coca-Cola becomes title sponsor of NASCAR's esports race
The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base.
By Dianna Christie • Feb. 7, 2020 -
Pinterest debuts verified merchant program after 46% revenue jump
The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.
By Robert Williams • Feb. 7, 2020 -
Did Peloton spin its widely mocked 'Wife' ad into a win?
The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.
By Peter Adams • Feb. 7, 2020 -
Kimpton
ColumnCampaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'
In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection.
By Natalie Black (Koltun) • Feb. 7, 2020 -
Snap
Deep DiveThe 7 best Super Bowl social plays
TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.
By Chris Kelly • Feb. 7, 2020 -
Acura
Acura unveils 'Beat That' racing game on web, Facebook Instant Games
Social sharing features prominently in the effort, including GIFs that players can use to create a customized game in Giphy Arcade.
By Robert Williams • Feb. 6, 2020 -
Sony flaunts phone camera in 'most epic TikTok ever made' for 'Bad Boys' film
Its lack of a hard sell is characteristic of TikTok videos that aim for viral growth, and Sony doesn't mention its new Xperia 1 phone in the spot.
By Robert Williams • Feb. 6, 2020 -
Facebook will shutter Audience Network for mobile sites
The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.
By Robert Williams • Feb. 6, 2020 -
Burger King
Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion
By building a promotion around the narrative of scorned lovers, the brand could connect with consumers at a time when fewer are embracing the holiday.
By Dianna Christie • Feb. 6, 2020 -
Olay
OpinionCorporate social responsibility emerges as content king in 2020 Super Bowl ads
Considering relevance, brand persona and impact are key to marketing around CSR, says Lindsay Singleton, a Civic Responsibility Project board member.
By Lindsay Singleton • Feb. 6, 2020 -
Snap's revenue surges 44% to record $561M
Significant quarterly growth reflects Snap's efforts to appeal to advertisers with new ad formats, though the company warned of possible losses in early 2020.
By Robert Williams • Feb. 5, 2020 -
Kraft Heinz
'Kraft Mac is for lovers' in Valentine's Day campaign
A cross-channel effort includes a contest in which consumers can win free products, along with candles and rose petals for a romantic date night.
By Dianna Christie • Feb. 5, 2020 -
Report: Instagram's $20B ad revenue outpaced YouTube in 2019
The sales figure is about 33% higher than the $15.1 billion in YouTube ad sales that Alphabet divulged for the first time this week.
By Robert Williams • Feb. 5, 2020 -
Opinion
Why so many Super Bowl commercials aimed for the heart
The visceral nature of several big game ads comes as consumers demand authenticity and relatability, says UserTesting CMO Michelle Huff.
By Michelle Huff • Feb. 5, 2020 -
Vine successor Byte is most popular app in its first week
The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.
By Robert Williams • Feb. 4, 2020 -
Chipotle
Chipotle's Justin Bieber challenge reaches 95M on TikTok during Super Bowl
The "TikTok Timeout" challenge urged people to create their own "February Free Delivery Sundays" ads set to Bieber's new song "Yummy."
By Robert Williams • Feb. 4, 2020 -
TurboTax tops ranking of Super Bowl advertisers' digital efforts
Intuit-owned TurboTax hosted a #W2Step challenge on TikTok that generated more than 100 million views.
By Robert Williams • Feb. 4, 2020 -
Google parent reveals YouTube ad revenue of $15B
The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google.
By Robert Williams • Feb. 4, 2020 -
Axe
Axe teams with Netflix's 'Sex Education' to offer dating tips
The social media effort is driven by brand research showing 47% of boys aged 14-24 have refrained from asking someone out due to lack of confidence.
By Dianna Christie • Feb. 4, 2020 -
Deep Dive
Despite Super Bowl LIV's marketing deja vu, several ads break out
Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.
By Peter Adams • Feb. 3, 2020
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