Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.

By Robert Williams • Feb. 21, 2020

What the Aflac Duck can teach marketers about taking creative risks

After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition.

By Chris Kelly • Feb. 20, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar

Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.

By Robert Williams • Feb. 20, 2020

Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony

Through the name change, a behind-the-scenes video and related merch, the effort builds a story around a menu item and a legendary hip-hop group.

By Dianna Christie • Feb. 20, 2020

Burger King promotes moldy Whopper as part of 'real food' push

A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.

By Peter Adams • Feb. 19, 2020

Facebook tests Pinterest-like app for saving and sharing photos

The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.

By Robert Williams • Feb. 19, 2020

Chili's wants you to 'laugh so hard you pee a little' with new campaign

Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.

By Dianna Christie • Feb. 19, 2020

Guinness taps Nick Offerman for St. Patrick's Day social push

For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.

By Robert Williams • Feb. 19, 2020

Supreme heats up Twitter with red branded Oreos

The cult retailer has partnered with the snack food brand to promote its spring-summer collection.

By Dianna Christie • Feb. 19, 2020

Sally Beauty asks fans to choose its first influencers

As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.

By Robert Williams • Feb. 19, 2020

Absolut Vodka urges drinkers to 'sex responsibly'

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.

By Robert Williams • Feb. 18, 2020

Facebook cancels marketing summit amid coronavirus fears

Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year. 

By Robert Williams • Feb. 18, 2020

Kraft Heinz to boost media spending by 30% while cutting agencies

A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.

By Robert Williams • Feb. 14, 2020

Outfront's OOH campaign sends virtual valentines via Instagram

Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.

By Robert Williams • Feb. 14, 2020

Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign

Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.

By Robert Williams • Feb. 13, 2020

Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says

Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.

By Natalie Black (Koltun) • Feb. 13, 2020

FTC eyes stricter rules on influencer marketing

The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.

By Robert Williams • Feb. 13, 2020

New breed: How the Westminster Kennel Club figured out TikTok

Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.

By Chris Kelly • Feb. 13, 2020

FTC targets big tech, demanding 10 years of acquisition data

The agency wants details on all non-reportable acquisitions by Alphabet, Apple, Amazon, Facebook and Microsoft from Jan. 1, 2010 through Dec. 31, 2019.

By Samantha Schwartz • Updated Feb. 12, 2020

KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week

Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.

By Peter Adams • Feb. 12, 2020

Denny's pilots Yelp Store Visits to measure physical store foot traffic

The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.

By Robert Williams • Feb. 12, 2020

Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign

The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.

By Dianna Christie • Feb. 12, 2020

Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat

The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.

By Robert Williams • Feb. 12, 2020

Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 12, 2020

Pepperidge Farm plays Oscar dress-up on social with Milano cookies

The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.

By Robert Williams • Feb. 11, 2020