Social Media: Page 75
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By the numbers: Super Bowl LIV
The big game's ads, broken down by sentiment, social engagement and more.
By Nami Sumida • Feb. 3, 2020 -
Budweiser flips bottle labels for selfies, social sharing
The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.
By Robert Williams • Feb. 3, 2020 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Starbucks ad inspired by transgender people testing out new names
The coffee chain discovered transgender YouTubers sharing stories of trialing their new names on its cups.
By Dianna Christie • Feb. 3, 2020 -
Pantone shares 'color commentary' on social during Super Bowl
The color standards company posted comments to Twitter and Instagram about the hues shown throughout the big game.
By Robert Williams • Feb. 3, 2020 -
Chobani leans on master brand in new campaign for oat milk
With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned over the past decade as it expands into plant-based products.
By Natalie Black (Koltun) • Feb. 3, 2020 -
Honda spotlights 'Superb Owl' on Twitter during big game
Playing off the common misspelling of "Super Bowl" in online searches, the carmaker highlighted its Honda Pilot SUV with a variety of owl-related videos, GIFs and memes.
By Robert Williams • Feb. 3, 2020 -
'Wimpy Kid' comes to social AR, Baidu's emoji keyboard
Fans can decorate their messages with digital stickers based on character illustrations in "Diary of a Wimpy Kid" books.
By Robert Williams • Jan. 31, 2020 -
Snapchat touts how it helps brands like Subway engage Gen Z sports fans
In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.
By Robert Williams • Jan. 31, 2020 -
Unilever increases spend on purpose-driven marketing
The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.
By Dianna Christie • Jan. 31, 2020 -
Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway
Amazon Treasure Trucks will hand out free energy drinks to encourage people to "show up" to work the Monday after the big game.
By Dianna Christie • Jan. 31, 2020 -
Column
Comic Dive: Super Bowl Product Blitz
Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.
By John Hazard • Jan. 31, 2020 -
Kobe Bryant's death casts long shadow over Super Bowl LIV marketing
Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.
By Peter Adams • Jan. 31, 2020 -
Facebook's ad revenue rises 25% to record $20.7B
The company doesn't share user data for Instagram, Messenger and WhatsApp, but said the number of people who use at least one of its services rose 11% to 2.3 billion.
By Robert Williams • Jan. 30, 2020 -
Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl
During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.
By Peter Adams • Jan. 30, 2020 -
Frank's RedHot livestreams game show against Super Bowl
Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.
By Robert Williams • Jan. 30, 2020 -
Ryan Reynolds' Mint Mobile touts free offer during Super Bowl
Instead of spending more than $5 million on a TV ad, the prepaid carrier is offering three months of free service to people who sign up during the game.
By Robert Williams • Jan. 30, 2020 -
Doritos lets mobile fans create Super Bowl dance videos with AI app
The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.
By Robert Williams • Jan. 30, 2020 -
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.
By Dianna Christie • Jan. 30, 2020 -
Tums' Super Bowl contest has fans rate their heartburn with blue dot emoji
Instead of airing a pricey ad, the counterprogramming strategy could ride game day buzz and engage viewers who "second screen" on mobile devices.
By Robert Williams • Jan. 29, 2020 -
Popeyes sells athleisure inspired by Beyoncé's Ivy Park line
New limited-edition apparel comes after some fans noticed the similarities between the singer's sold-out Adidas collection and the QSR chain's uniforms.
By Dianna Christie • Jan. 29, 2020 -
Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media
The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.
By Robert Williams • Jan. 29, 2020 -
Sports sponsorship spend to increase the most in a decade, report says
Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.
By Dianna Christie • Jan. 29, 2020 -
Hyundai unveils TikTok video short to support Super Bowl campaign
The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.
By Robert Williams • Jan. 28, 2020 -
Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest
Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.
By Robert Williams • Jan. 28, 2020 -
Microsoft invests in mobile ad startup aimed at kids
SuperAwesome, which lets marketers buy ads that are based on context and not personal data, works with brands like Mattel, Hasbro and NBCUniversal.
By Robert Williams • Jan. 28, 2020