Bodyarmor's new campaign may signal a return to OOH post-pandemic

This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.

By Dianna Christie • May 21, 2020

75% of ANA members have diversity plans, but only 40% apply them to marketing

COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.

By Dianna Christie • May 20, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Facebook debuts Shops e-commerce initiative to support small businesses

Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom.

By Robert Williams • May 20, 2020

YouTube advertisers get access to streaming TV under new YouTube Select offering

Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.

By Peter Adams • May 19, 2020

Schick mobile game, Twitch stream raise money for cancer research

The Edgewell brand enlisted livestreamers to play "Shave The Day," after which they will shave their heads when donation goals are met.

By Robert Williams • May 19, 2020

Report: Papa John's Giphy sticker pack highlights Shaq, new menu item

A gamified AR lens on Snapchat rounds out the pizza chain's effort to engage homebound consumers with entertaining content.

By Robert Williams • May 19, 2020

TikTok names Disney streaming executive new CEO

Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

By Robert Williams • May 19, 2020

Nintendo only brand to rank in top 10 for online, offline marketing

The video game giant rose one slot to No. 2 for having a "talkworthy" online campaign, while its Nintendo Switch console ranked No. 9 for offline brand sharing.

By Robert Williams • May 18, 2020

Airbnb matches with Bumble on virtual date experiences

Shareable online activities include wine tastings, cooking lessons, virtual tours, escape rooms and music appreciation classes to help new couples bond during quarantine.

By Robert Williams • May 18, 2020

Why QSRs must move past competitive sparring in the COVID-19 era

After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

By Chris Kelly • May 18, 2020

Lowe's helps 'American Idol' singers build home stages for season finale

A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

By Dianna Christie • May 18, 2020

Report: Reddit gets new ad sales boss as its looks to broaden appeal

Harold Klaje, previously global head of growth at Pinterest, arrives as the platform looks to better court brand and direct response marketers.​

By Robert Williams • May 18, 2020

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.

By Natalie Black (Koltun) • May 18, 2020

Facebook acquires Giphy image-sharing platform for reported $400M

The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.

By Peter Adams • May 15, 2020

TikTok to present at IAB NewFronts for 1st time

Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones.

By Robert Williams • May 15, 2020

Budweiser kicks off nostalgic concert series on YouTube

Tapping the Black Eyed Peas for the first episode, the brand is urging fans to select songs they want to hear and ask questions of performers on social.

By Robert Williams • May 15, 2020

M&M's crowdsources next TV spot via virtual coloring book

The commercial airing in June will weave user-generated creations together to share a message of unity.

By Dianna Christie • May 15, 2020

1-800-Flowers debuts social support group portal

Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

By Dianna Christie • May 14, 2020

LA Rams reveal new uniforms with Snapchat AR lens

The integration could be a welcome source of content for sports-starved fans, but the team's new logo has become the focus of derision on social media.

By Robert Williams • May 14, 2020

Busch Light paints fan faces on NASCAR car

While fans will not be in the stands, the Twitter contest gives them a chance to be represented at the event.

By Robert Williams • May 14, 2020

Bud Light updates vintage ads in new social distancing spots

The new "Genius" spots on YouTube and Instagram celebrate those finding creative ways to occupy themselves while staying at home.

By Dianna Christie • May 14, 2020

EMarketer: Instagram, Snapchat outpace Facebook in engagement growth

The coronavirus pandemic will lead people to ramp up their social media usage for the first time since 2017.

By Robert Williams • May 13, 2020

Shake Shack debuts social cooking series to build brand community during quarantine

Hosted by Culinary Director Mark Rosati and Executive Chef John Karangis, "Shake Shack at Your Shack" provides tips on how to make the chain's menu items at home.

By Robert Williams • May 13, 2020

Twitter acquires mobile DSP to boost performance ads

CrossInstall focuses on user acquisition campaigns for mobile apps with ad formats that include playables.

By Robert Williams • May 13, 2020

Smartly.io adds Snapchat to automated social ad platform

Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

By Robert Williams • May 13, 2020