Coke bets on new music streamer BeApp as virtual concerts take center stage

With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

By Peter Adams • May 22, 2020

Target debuts virtual store on Instagram as e-commerce booms

The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.

By Robert Williams • May 22, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Walmart flips associate's hopeful poem into new video ad

The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.

By Dianna Christie • May 22, 2020

USAA unveils Snapchat AR lens for Memorial Day digital exhibit

A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.

By Robert Williams • May 22, 2020

TikTok analytics tool aims to help marketers evaluate campaigns

​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

By Robert Williams • May 21, 2020

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

By Dianna Christie • May 21, 2020

Anne Klein streams video series on Facebook Live

The fashion brand's "Women Who Do" highlights inspiring stories by innovative women during the coronavirus pandemic.

By Robert Williams • May 21, 2020

Bodyarmor's new campaign may signal a return to OOH post-pandemic

This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.

By Dianna Christie • May 21, 2020

75% of ANA members have diversity plans, but only 40% apply them to marketing

COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.

By Dianna Christie • May 20, 2020

Facebook debuts Shops e-commerce initiative to support small businesses

Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom.

By Robert Williams • May 20, 2020

YouTube advertisers get access to streaming TV under new YouTube Select offering

Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.

By Peter Adams • May 19, 2020

Schick mobile game, Twitch stream raise money for cancer research

The Edgewell brand enlisted livestreamers to play "Shave The Day," after which they will shave their heads when donation goals are met.

By Robert Williams • May 19, 2020

Report: Papa John's Giphy sticker pack highlights Shaq, new menu item

A gamified AR lens on Snapchat rounds out the pizza chain's effort to engage homebound consumers with entertaining content.

By Robert Williams • May 19, 2020

TikTok names Disney streaming executive new CEO

Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

By Robert Williams • May 19, 2020

Nintendo only brand to rank in top 10 for online, offline marketing

The video game giant rose one slot to No. 2 for having a "talkworthy" online campaign, while its Nintendo Switch console ranked No. 9 for offline brand sharing.

By Robert Williams • May 18, 2020

Airbnb matches with Bumble on virtual date experiences

Shareable online activities include wine tastings, cooking lessons, virtual tours, escape rooms and music appreciation classes to help new couples bond during quarantine.

By Robert Williams • May 18, 2020

Why QSRs must move past competitive sparring in the COVID-19 era

After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

By Chris Kelly • May 18, 2020

Lowe's helps 'American Idol' singers build home stages for season finale

A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

By Dianna Christie • May 18, 2020

Report: Reddit gets new ad sales boss as its looks to broaden appeal

Harold Klaje, previously global head of growth at Pinterest, arrives as the platform looks to better court brand and direct response marketers.​

By Robert Williams • May 18, 2020

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.

By Natalie Koltun • May 18, 2020

Facebook acquires Giphy image-sharing platform for reported $400M

The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic.

By Peter Adams • May 15, 2020

TikTok to present at IAB NewFronts for 1st time

Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones.

By Robert Williams • May 15, 2020

Budweiser kicks off nostalgic concert series on YouTube

Tapping the Black Eyed Peas for the first episode, the brand is urging fans to select songs they want to hear and ask questions of performers on social.

By Robert Williams • May 15, 2020

M&M's crowdsources next TV spot via virtual coloring book

The commercial airing in June will weave user-generated creations together to share a message of unity.

By Dianna Christie • May 15, 2020

1-800-Flowers debuts social support group portal

Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

By Dianna Christie • May 14, 2020