Nike calls on America to confront racism in new video

The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

By Dianna Christie • June 1, 2020

Fruit by the Foot hosts speed-eating challenge on YouTube Live

The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.

By Robert Williams • May 29, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

TikTok streams educational videos for homebound viewers

A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.

By Robert Williams • May 29, 2020

What marketers can learn from media coverage of COVID-19

By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.

By Ben Lack • May 29, 2020

DoorDash immerses Snapchat users in AR restaurants

Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.

By Robert Williams • May 29, 2020

Truly Hard Seltzer celebrates Pride with OOH, social campaign

The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.

By Dianna Christie • May 29, 2020

Dunkin' declares support for The Donut Party in nod to election year

A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.

By Dianna Christie • Updated June 3, 2020

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

By Natalie Black (Koltun) • May 29, 2020

Consumers want social ads to show return to normalcy, study says

Half of consumers worldwide said they had bought an item they saw in a social ad in the prior 30 days.

By Robert Williams • May 28, 2020

Instagram IGTV video ads arrive as part of monetization push for influencers

Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.

By Robert Williams • May 28, 2020

Criteo's self-service platform places ads across retailer e-commerce sites

The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies.

By Robert Williams • May 28, 2020

Busch Beer unveils corn cans, NASCAR tie-in for farmer relief

Limited-edition packaging is available in 33 states to help the brand support a nonprofit partner's expansion into Kansas.

By Dianna Christie • May 27, 2020

TikTok sees 10x surge in April with in-app revenue of $78M

The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.

By Robert Williams • May 27, 2020

NYX plans virtual Pride march on Instagram

To join the L'Oréal-owned brand's effort, users can post photos of themselves decorated with a "Proud Allies" filter and using the #proudalliesforall hashtag.

By Robert Williams • May 27, 2020

Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

By Dianna Christie • May 27, 2020

United Airlines debuts cleaning protocols with Clorox to lure back flyers

Teaming with the cleaning brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media.

By Dianna Christie • May 26, 2020

Budweiser honors healthcare workers and military heroes in new campaign

The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.

By Dianna Christie • May 26, 2020

PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic

Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."

By Peter Adams • May 26, 2020

Coke bets on new music streamer BeApp as virtual concerts take center stage

With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

By Peter Adams • May 22, 2020

Target debuts virtual store on Instagram as e-commerce booms

The deal comes as Instagram's parent company Facebook dives deeper into social commerce and works to convert passive users into active, paying customers.

By Robert Williams • May 22, 2020

Walmart flips associate's hopeful poem into new video ad

The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.

By Dianna Christie • May 22, 2020

USAA unveils Snapchat AR lens for Memorial Day digital exhibit

A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.

By Robert Williams • May 22, 2020

TikTok analytics tool aims to help marketers evaluate campaigns

​NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.

By Robert Williams • May 21, 2020

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

By Dianna Christie • May 21, 2020

Anne Klein streams video series on Facebook Live

The fashion brand's "Women Who Do" highlights inspiring stories by innovative women during the coronavirus pandemic.

By Robert Williams • May 21, 2020