Social Media: Page 64
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Courtesy of National Restaurant Association Educational Foundation
Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray
A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.
By Peter Adams • May 12, 2020 -
Courtesy of Instagram
Facebook, Instagram add features to help local businesses
The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.
By Robert Williams • May 12, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Chili's plans YouTube dinner party with DoorDash
The food delivery app will livestream the event featuring performer Chantel Jeffries and Britney Spears while donating funds to Feeding America.
By Robert Williams • May 12, 2020 -
Courtesy of Mondelēz International
Chips Ahoy, Sour Patch Kids team up to host virtual prom
To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.
By Dianna Christie • May 12, 2020 -
Facebook beefs up ad targeting for in-stream Watch video buys
Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.
By Robert Williams • May 11, 2020 -
Retrieved from YouTube on May 11, 2020
Grey Goose hires bartenders for video mixology series
"House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.
By Dianna Christie • May 11, 2020 -
Report: TikTok takes aim at Snapchat with AR ad format
The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.
By Robert Williams • May 11, 2020 -
Courtesy of Chipotle Mexican Grill, Inc.
Chipotle, Axe host virtual prom events for homebound teens
Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.
By Robert Williams • May 11, 2020 -
Russell Stover
Russell Stover plans 'world's biggest virtual hug' on TikTok
In honor of National Nurses Week, the confectioner will donate chocolate to hospital workers on the front lines of the pandemic fight.
By Robert Williams • May 7, 2020 -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics returns to TikTok with original song, dance challenge
After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.
By Robert Williams • May 7, 2020 -
"Jogger Crosses Empty New York City Street During COVID19 Quarantine" by Anthony Quintano is licensed under CC BY 2.0
Consumers tire of COVID-19-related ads, survey finds
Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.
By Dianna Christie • May 7, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
OpinionWhat does the marketing funnel look like post-pandemic?
Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.
By Ken Harlan • May 6, 2020 -
Courtesy of Pinterest
Pinterest upgrades pinboard tools as US user growth slows
The upgrades follow yesterday's earnings that reported yearly user growth in the U.S. had slowed to 6% in Q1 from 8% in the prior quarter.
By Robert Williams • May 6, 2020 -
Retrieved from TikTok on May 06, 2020
Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days
Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.
By Robert Williams • May 6, 2020 -
Courtesy of Kraft Heinz Canada
McDonald's, Heinz serve up puzzles to keep consumers occupied — or flustered — during lockdown
Beyond keying into a major quarantine trend, Heinz's offering — made of 570 pieces in identical red — appears designed to drive people up a wall.
By Peter Adams • May 6, 2020 -
Courtesy of Lucky Brand
Lucky Brand deals offbeat challenges with Instagram contest
The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."
By Robert Williams • May 6, 2020 -
Courtesy of Bud Light
Bud Light Seltzer kicks off summer with virtual concert series
Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.
By Dianna Christie • May 6, 2020 -
Courtesy of Mucinex
Mucinex enlivens coronavirus PSA content with Instagram superhero art
Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.
By Peter Adams • May 5, 2020 -
90% of people buy from brands they follow on social media, study says
Among social marketers, boosting brand awareness is the top priority for their strategies.
By Robert Williams • May 5, 2020 -
Retrieved from Wendy's on May 05, 2020
Wendy's sends Twitter fans on digital scavenger hunt across the internet
"Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.
By Robert Williams • May 5, 2020 -
Courtesy of Cholula
Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.
By Robert Williams • May 5, 2020 -
Courtesy of Jared
Jared hosts virtual weddings with #LoveCantWait TV, social campaign
A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies.
By Dianna Christie • May 5, 2020 -
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.
By Peter Adams • May 4, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
Q1 growth in digital ad spend masks negative effect of pandemic
The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle.
By Robert Williams • May 4, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.
By Natalie Black (Koltun) • May 4, 2020
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