90% of people buy from brands they follow on social media, study says

Among social marketers, boosting brand awareness is the top priority for their strategies.

By Robert Williams • May 5, 2020

Wendy's sends Twitter fans on digital scavenger hunt across the internet

"Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.

By Robert Williams • May 5, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser

To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.

By Robert Williams • May 5, 2020

Jared hosts virtual weddings with #LoveCantWait TV, social campaign

A positive message of love in the face of a pandemic may appeal to couples looking for inspiring messages after canceling their in-person ceremonies.

By Dianna Christie • May 5, 2020

Popeyes recruits out-of-work musicians to re-record jingle for pandemic era

A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.

By Peter Adams • May 4, 2020

Q1 growth in digital ad spend masks negative effect of pandemic

The quarter was mostly strong until the coronavirus pandemic pushed marketers to cut or halt spending in March, according to marketing firm Merkle.

By Robert Williams • May 4, 2020

Patrón goes virtual for the 'Super Bowl of tequila'

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

By Natalie Koltun • May 4, 2020

Midol rebrand targets younger women on Snapchat, Giphy

An entirely digital campaign is part of a bold new look that may appeal to Gen Z and millennial customers of the Bayer-owned pain reliever.

By Robert Williams • May 4, 2020

Soccer platform enters US market with Sports Illustrated tie-up

The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.

By Robert Williams • May 4, 2020

KFC hosts virtual Mother's Day dinners on Facebook Messenger

The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.

By Robert Williams • May 4, 2020

Campbell Soup inspires home cooks with new tie-in on Group Nine sites

A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.

By Dianna Christie • May 4, 2020

Report: TikTok tests CTA ads to share revenue with influencers

Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

By Robert Williams • May 1, 2020

Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live

The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.

By Robert Williams • May 1, 2020

Facebook's Q1 ad revenue rose 17% even as ad prices slumped

Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.

By Robert Williams • April 30, 2020

Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.

By Peter Adams • April 30, 2020

Lavazza, Arsenal sponsor AR experience for soccer fans

The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.

By Robert Williams • April 30, 2020

NFL expands streaming partnership with Amazon

The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.

By Dianna Christie • April 30, 2020

Avocados From Mexico campaign celebrates at-home Cinco de Mayo

Homemade Cinco includes a digital site with interactive recipes and connects users to e-commerce grocery platform Chicory for easy ingredient pickup.

By Dianna Christie • April 30, 2020

L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

By Robert Williams • April 30, 2020

Top brands may lose $400B in value during pandemic

Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.

By Robert Williams • April 30, 2020

Spotify taps Anchor to let people turn video chats into podcasts

A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

By Robert Williams • April 29, 2020

Shapermint's influencer-led Mother's Day campaign sees 7M views on social media

The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.

By Robert Williams • April 29, 2020

PepsiCo trims 'nonessential' marketing spend while focusing on growth areas

A boost in grocery sales is helping some of the company's brands, but gas station and restaurant closures are causing some pain.

By Dianna Christie • April 29, 2020

Coors Light boosts morale with new ads, free beer in 'sucky times'

A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits.

By Dianna Christie • April 29, 2020

How the COVID-19 pandemic is pushing brands to connect digitally

Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

By Tatiana Walk-Morris • April 29, 2020