Social Media: Page 58
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'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
By Robert Williams • July 7, 2020 -
Courtesy of Ford
Ford's Bronco lineup returns with custom video play across Disney networks
The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.
By Robert Williams • July 6, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Krispy Kreme
Q&AKrispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
By Chris Kelly • July 6, 2020 -
Courtesy of Mattel
Mattel's Uno challenges players to share their game personalities on TikTok, Instagram
An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."
By Robert Williams • July 6, 2020 -
Courtesy of 76
76 launches retro video game to entertain people when they're not driving
The fuel brand is promoting "76 Pinball: Full Tank Frenzy" on social media and through email.
By Robert Williams • July 6, 2020 -
Pernod plans crowdsourcing app to axe hate speech from social media
The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.
By Robert Williams • July 2, 2020 -
Courtesy of Pringles
Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest
Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.
By Robert Williams • July 2, 2020 -
Courtesy of New Balance
New Balance celebrates soccer subcultures in YouTube docuseries
The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.
By Dianna Christie • July 1, 2020 -
Deep Dive
Marketers' Facebook boycotts are just the 1st step toward change
Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.
By Peter Adams • June 30, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired XL pizza with Snapchat lens
Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.
By Robert Williams • June 30, 2020 -
Yujin Kim / Supply Chain Dive
Amazon's brand value tops $400B, while TikTok debuts on top 100
Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.
By Dianna Christie • June 30, 2020 -
Courtesy of Budweiser
Bud Light teams with fashion stylist Darryl Brown's Midwest Kids brand for capsule collection
By partnering with Kayne West's former stylist, the AB InBev beer is creating a new lure to draw consumers to its e-commerce site.
By Dianna Christie • June 30, 2020 -
Courtesy of Snap
Gucci unveils 1st global shoe try-on in Snapchat
The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.
By Robert Williams • June 30, 2020 -
Christopher Doering/Marketing Dive
Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands
Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.
By Robert Williams • Updated July 1, 2020 -
Beverage makers disproportionately market sugary beverages to Black, Hispanic youth
Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.
By Dianna Christie • June 29, 2020 -
Courtesy of Moe's Southwest Grill
Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok
The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.
By Robert Williams • June 29, 2020 -
Courtesy of Busch
Busch duets with Billy Ray Cyrus for social media jingle contest
The beer brand is asking fans to share their versions of its '80s jingle for a chance to win $10,000 and hear their interpretation in a TV commercial.
By Robert Williams • June 29, 2020 -
Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech
The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms.
By Peter Adams • June 26, 2020 -
Social media helps Gen Z, millennials feel less lonely during pandemic, study says
Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring.
By Robert Williams • June 26, 2020 -
YouTube tests short videos as TikTok threat grows
The video-sharing platform is testing an app feature that lets people record and share 15-second videos.
By Robert Williams • June 26, 2020 -
Retrieved from YouTube on June 26, 2020
Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'
While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.
By Dianna Christie • June 26, 2020 -
Courtesy of SGB Media
Bollé unleashes sunglass try-on experience on Instagram
The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.
By Robert Williams • June 26, 2020 -
Courtesy of Domino's
Domino's creates Rain Check Registry for couples whose weddings were cancelled
The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.
By Dianna Christie • June 25, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event
For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.
By Robert Williams • June 25, 2020 -
Retrieved from TikTok for Business on June 25, 2020
TikTok unveils global platform for marketers, Brand Scan AR ads
Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.
By Robert Williams • June 25, 2020
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