Social Media: Page 57
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Courtesy of Hanes
Hanes enlists social influencers to urge people to #MaskAround
The move is somewhat risky, considering government and venue mandates requiring people to wear face masks have spurred pushback from some consumers.
By Robert Williams • July 23, 2020 -
Retrieved from American Eagle Outfitters on July 22, 2020
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.
By Peter Adams • July 22, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Snapchat
Snap's revenue growth slows to 17% while Q3 looks more promising
Executives said it was "difficult to ascertain" the impact of #StopHateForProfit on revenue, but that Snapchat is in a strong position to gain advertisers "independent of the boycott."
By Robert Williams • July 22, 2020 -
Courtesy of Wingstop Restaurants Inc.
Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day
At a time when most summer festivals are canceled, the brand is tapping into the demand for live entertainment with a virtual event.
By Dianna Christie • July 22, 2020 -
Courtesy of Coca-Cola
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.
By Robert Williams • July 22, 2020 -
John Hazard and Lisa Burdige
Walmart, McDonald's quietly pause ads on Facebook amid boycott, study says
Nine major brands that have paused Facebook advertising spent more than $335 million on the social network last year.
By Robert Williams • July 21, 2020 -
Permission granted by Kind
Kind deploys birds, drones, hot air balloons to send out new frozen bars
"Queer Eye" star Antoni Porowski will help the health-focused brand for a product launch that leans into the surge in delivery under the pandemic.
By Peter Adams • July 21, 2020 -
Report: Influencers in South Asia push back on skin-lightening products
Amid the backlash against requests to promote skin-whitening products, Unilever changed its branding while Johnson & Johnson stopped selling the items.
By Robert Williams • July 21, 2020 -
Courtesy of DoorDash
DoorDash launches 'Without Restaurants' campaign to help ailing eateries
As part of the #GotMyStartChallenge on social media, celebrities like comedian George Lopez explain how restaurants shaped their careers.
By Robert Williams • July 21, 2020 -
ijeab/Getty Images Plus via Getty Images
Back-to-school advertising activity drops 50% from last year, study says
As consumers continue to avoid in-store browsing, many back-to-school campaigns are moving to TV this year.
By Dianna Christie • July 21, 2020 -
Courtesy of Lexus
Lexus folds origami lessons into social media series
"Lexus Creates" urges people to participate in the creative process that underpins the brand's emphasis on craftsmanship.
By Robert Williams • July 20, 2020 -
Retrieved from NBC on July 16, 2020
NBC spoofs its own ad pitch with '30 Rock' primetime special
Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.
By Chris Kelly • July 17, 2020 -
Retrieved from Mondelēz International on July 17, 2020
Trident urges Instagram users to mix beats with #ChewTunes AR filter
The Mondelēz brand is collaborating with hip-hop star T-Pain on a sweepstakes to attend the Grammys.
By Robert Williams • July 17, 2020 -
Courtesy of Old Spice
Old Spice embraces shaggy quarantine hair with humorous videos, influencers
A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.
By Dianna Christie • July 17, 2020 -
Retrieved from TikTok on May 27, 2020
Facebook, Snap take direct aim at TikTok amid threat of US ban
Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.
By Robert Williams • July 17, 2020 -
Courtesy of Instagram
Instagram Shop launches with Facebook Pay at checkout
A centralized e-commerce hub will offer personalized recommendations, exclusive items and collections of products from brands and creators.
By Robert Williams • July 17, 2020 -
Cara Salpini for Retail Dive
Hollister enters shaky back-to-school period with campaign led by top TikTok talent
An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.
By Peter Adams • July 16, 2020 -
Courtesy of Snapchat
Target, L'Oréal, Ralph Lauren test Snapchat's new brand profile pages
The new feature gives marketers a permanent home to build a following and directly engage with app users.
By Robert Williams • July 16, 2020 -
Courtesy of Frito-Lay
Doritos kicks off football's return with UGC compilation ad
In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.
By Dianna Christie • July 16, 2020 -
Courtesy of Rubik’s Brand Ltd
Rubik's Cube sees 17M TikTok views with 40th anniversary campaign
Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.
By Robert Williams • July 15, 2020 -
Retrieved from National Geographic on July 15, 2020
Nat Geo transports Instagram users to AR Mt. Everest
Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.
By Robert Williams • July 15, 2020 -
ANA: Content marketing budgets jumped before pandemic
The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier.
By Robert Williams • July 15, 2020 -
Courtesy of Perfect Corp.
Johnson & Johnson samples AR try-ons for colored contact lenses
Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.
By Robert Williams • July 14, 2020 -
Courtesy of Busch
Busch pays homage to tech keynotes to promote apple-flavored beer
Donning a flannel turtleneck, spokesperson Busch Guy debuts the apple-flavored beer in a video that parodies an Apple presentation.
By Dianna Christie • July 14, 2020 -
Doritos
Deep Dive9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020
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