Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest

Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.

By Robert Williams • July 2, 2020

New Balance celebrates soccer subcultures in YouTube docuseries

The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.

By Dianna Christie • July 1, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Marketers' Facebook boycotts are just the 1st step toward change

Ambitious pledges from companies like Unilever have the opportunity to spur real changes at Facebook and elsewhere. Stopping paid advertising is only one part of the solution, analysts said.

By Peter Adams • June 30, 2020

Papa John's promotes Shaq-inspired XL pizza with Snapchat lens

Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.

By Robert Williams • June 30, 2020

Amazon's brand value tops $400B, while TikTok debuts on top 100

Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

By Dianna Christie • June 30, 2020

Bud Light teams with fashion stylist Darryl Brown's Midwest Kids brand for capsule collection

By partnering with Kayne West's former stylist, the AB InBev beer is creating a new lure to draw consumers to its e-commerce site.

By Dianna Christie • June 30, 2020

Gucci unveils 1st global shoe try-on in Snapchat

The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.

By Robert Williams • June 30, 2020

Target, Mars, Volkswagen join Facebook ad boycott as list tops 240 brands

Molson Coors will pause advertising on Facebook, Instagram and Twitter, while Anheuser-Busch doesn't plan to participate in the boycott "as of now," per reports.

By Robert Williams • Updated July 1, 2020

Beverage makers disproportionately market sugary beverages to Black, Hispanic youth

Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.

By Dianna Christie • June 29, 2020

Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok

The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.

By Robert Williams • June 29, 2020

Busch duets with Billy Ray Cyrus for social media jingle contest

The beer brand is asking fans to share their versions of its '80s jingle for a chance to win $10,000 and hear their interpretation in a TV commercial.

By Robert Williams • June 29, 2020

Unilever stops advertising on Facebook, Instagram and Twitter in bold stance against hate speech

The CPG giant will redirect focus to other media channels for at least the remainder of 2020, adding sizable force to an already large advertiser boycott of social media platforms.

By Peter Adams • June 26, 2020

Social media helps Gen Z, millennials feel less lonely during pandemic, study says

Instagram makes 67% of Gen Zers feel most connected while users across age groups don't find social media content inspiring. 

By Robert Williams • June 26, 2020

YouTube tests short videos as TikTok threat grows

The video-sharing platform is testing an app feature that lets people record and share 15-second videos.

By Robert Williams • June 26, 2020

Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'

While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.

By Dianna Christie • June 26, 2020

Bollé unleashes sunglass try-on experience on Instagram

The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.

By Robert Williams • June 26, 2020

Domino's creates Rain Check Registry for couples whose weddings were cancelled

The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.

By Dianna Christie • June 25, 2020

Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event

For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.

By Robert Williams • June 25, 2020

TikTok unveils global platform for marketers, Brand Scan AR ads

Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

By Robert Williams • June 25, 2020

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

Instagram opens Shopping feature to creators as community lands in the limelight

Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.

By Peter Adams • June 24, 2020

App advertisers see 100% jump in CPMs as lockdowns ease

New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.

By Robert Williams • June 24, 2020

NYX's #BrowFitness challenge exceeds 705M views on TikTok

The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.

By Robert Williams • June 24, 2020

What's your purpose? How brands must adapt in the face of COVID-19

If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture.

By Mark Curtis and Bill Theofilou • June 24, 2020

Snapchat's 1st shoppable show will sell streetwear

The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.

By Robert Williams • June 24, 2020