Social Media: Page 41
-
Courtesy of Coca-Cola
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign
To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.
By Robert Williams • Feb. 23, 2021 -
Opinion // The dissolution of third-party cookies
The social media opportunity with the death of third-party cookies
With cookies on the way out, paid social is a bright spot in 2021 for marketers looking to understand and reach consumers, writes Merkle's Ilon Weeldreyer.
By Ilon Weeldreyer • Feb. 23, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Talkshoplive
Livestream shopping platform Talkshoplive raises $3M
Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.
By Tatiana Walk-Morris • Feb. 18, 2021 -
Courtesy of Zaxby's
Zaxby's inspires random acts of kindness with TikTok challenge
The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.
By Chris Kelly • Feb. 18, 2021 -
Retrieved from LinkedIn on February 11, 2021
Will Clubhouse be the next social media platform for marketers?
The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.
By Chris Kelly • Feb. 17, 2021 -
Courtesy of Old Spice
P&G's Old Spice to open first barbershop, doubling as content studio
The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused.
By Robert Williams • Feb. 17, 2021 -
Courtesy of Darian Jovan/Budweiser
OpinionChief meme officer: Possibly marketing's best force multiplier right now
At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir.
By Adnan Bashir • Feb. 17, 2021 -
Retrieved from Absolut on February 12, 2021
Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day
A campaign acknowledges new pressures put on relationships amid the crisis, as well as alcohol's role in exacerbating such issues.
By Peter Adams • Feb. 12, 2021 -
Retrieved from Clubhouse on February 09, 2021
Burger King parent RBI chats with consumers on buzzy Clubhouse app
The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.
By Chris Kelly • Feb. 12, 2021 -
Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden
President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps.
By Peter Adams • Updated June 9, 2021 -
Courtesy of DoorDash
DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day
The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood.
By Robert Williams • Feb. 10, 2021 -
Courtesy of Pinterest
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.
By Peter Adams • Feb. 9, 2021 -
Courtesy of Mitsubishi
Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live
The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.
By Robert Williams • Feb. 9, 2021 -
Kendall Davis/Marketing Dive
By the numbers: Super Bowl LV
The big game's ads, broken down by sentiment, social engagement and more.
-
Courtesy of Jeep
Deep DiveSuper Bowl LV ads highlight marketers' disconnect with reality
Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Feb. 8, 2021 -
Pinterest's ascent continues as holidays spur explosive adoption of shopping ads
The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.
By Peter Adams • Feb. 5, 2021 -
Courtesy of Triller
Why brands skipped Super Bowl ads and counterprogrammed instead
More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach.
By Chris Kelly • Feb. 5, 2021 -
Permission granted by Cheetos
Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks
Each of the TV spot's 1,440 frames includes a hidden marker that can be scanned via Snapchat to access a bag of Cheetos Crunch Pop Mix.
By Peter Adams • Feb. 4, 2021 -
Courtesy of Taco Bell
Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push
Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.
By Chris Kelly • Feb. 4, 2021 -
Courtesy of McDonald's
McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences
A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.
By Robert Williams • Feb. 4, 2021 -
Retrieved from TikTok on February 02, 2021
WPP secures early access to TikTok ad products, creators in new global partnership
A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.
By Peter Adams • Feb. 2, 2021 -
Courtesy of Busch
Busch takes recruitment for pit crew job to Twitter during Daytona 500
Two new social media contests aim to engage racing fans with second-screen experiences as they watch season-opening events.
By Robert Williams • Feb. 2, 2021 -
Courtesy of Verizon
Verizon bets big on Super Bowl with virtual Fortnite stadium, livestream concert
A campaign showcases Verizon's 5G network via an in-game ad and digital content, including livestreams, gaming and multi-angle viewing of live events.
By Robert Williams • Feb. 2, 2021 -
Miller Lite is sparring with Michelob Ultra through a typing challenge intended to distract from the AB InBev rival's in-game Super Bowl ad. The image was retrieved from the brand's YouTube video on Feb. 1, 2021.
Miller Lite offers Super Bowl fans calorie-burning distraction in shot across Michelob's bow
With AB InBev in control of in-game commercial air time, Miller is taking an alternative approach with an 836-character URL typing challenge.
By Peter Adams • Feb. 1, 2021 -
Facebook focuses on enhanced brand safety with topic exclusion tools
As questions endure about social media's role in disseminating objectionable content, the company is working with advertisers on ad placement controls.
By Robert Williams • Feb. 1, 2021
Previous
