Social Media: Page 40
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Rohit Tandon via Unsplash
OpinionHow media companies can harness the creator in us all
Today's media is overly polished. Content should not be perfect, but instead performs best when it feels relatable and personal, writes AQ Strategic's Allison Mezzafonte.
By Allison Mezzafonte • March 2, 2021 -
Courtesy of Frito-Lay
Ruffles celebrates individuality on social media and in return to TV ads
Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum.
By Robert Williams • Feb. 26, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of TikTok
TikTok taps into surging soccer interest with Portland clubs deal
Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S.
By Chris Kelly • Feb. 25, 2021 -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Laughing Cow
Laughing Cow crowdsources laughter worldwide to lighten mood
People can record and share their laugh as part of the brand's 100th anniversary effort that also includes scannable packaging and digital content.
By Robert Williams • Feb. 24, 2021 -
Retrieved from PepsiCo on February 23, 2021
Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars
A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.
By Peter Adams • Feb. 23, 2021 -
Courtesy of Bacardi
Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.
By Chris Kelly • Feb. 23, 2021 -
Courtesy of Procter & Gamble
P&G brings coronavirus-killing Microban 24 to UK with integrated campaign
The company aims to reach 95% of household shoppers in the country with an effort that includes social media takeovers, brand ambassadorships and more.
By Robert Williams • Feb. 23, 2021 -
Courtesy of Coca-Cola
Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign
To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.
By Robert Williams • Feb. 23, 2021 -
Opinion // The dissolution of third-party cookies
The social media opportunity with the death of third-party cookies
With cookies on the way out, paid social is a bright spot in 2021 for marketers looking to understand and reach consumers, writes Merkle's Ilon Weeldreyer.
By Ilon Weeldreyer • Feb. 23, 2021 -
Courtesy of Talkshoplive
Livestream shopping platform Talkshoplive raises $3M
Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.
By Tatiana Walk-Morris • Feb. 18, 2021 -
Courtesy of Zaxby's
Zaxby's inspires random acts of kindness with TikTok challenge
The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.
By Chris Kelly • Feb. 18, 2021 -
Retrieved from LinkedIn on February 11, 2021
Will Clubhouse be the next social media platform for marketers?
The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.
By Chris Kelly • Feb. 17, 2021 -
Courtesy of Old Spice
P&G's Old Spice to open first barbershop, doubling as content studio
The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused.
By Robert Williams • Feb. 17, 2021 -
Courtesy of Darian Jovan/Budweiser
OpinionChief meme officer: Possibly marketing's best force multiplier right now
At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir.
By Adnan Bashir • Feb. 17, 2021 -
Retrieved from Absolut on February 12, 2021
Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day
A campaign acknowledges new pressures put on relationships amid the crisis, as well as alcohol's role in exacerbating such issues.
By Peter Adams • Feb. 12, 2021 -
Retrieved from Clubhouse on February 09, 2021
Burger King parent RBI chats with consumers on buzzy Clubhouse app
The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.
By Chris Kelly • Feb. 12, 2021 -
Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden
President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps.
By Peter Adams • Updated June 9, 2021 -
Courtesy of DoorDash
DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day
The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood.
By Robert Williams • Feb. 10, 2021 -
Courtesy of Pinterest
Pinterest plots first advertiser summit, touting service as brand-safe shopping destination
Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.
By Peter Adams • Feb. 9, 2021 -
Courtesy of Mitsubishi
Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live
The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.
By Robert Williams • Feb. 9, 2021 -
Kendall Davis/Marketing Dive
By the numbers: Super Bowl LV
The big game's ads, broken down by sentiment, social engagement and more.
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Courtesy of Jeep
Deep DiveSuper Bowl LV ads highlight marketers' disconnect with reality
Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Feb. 8, 2021 -
Pinterest's ascent continues as holidays spur explosive adoption of shopping ads
The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.
By Peter Adams • Feb. 5, 2021 -
Courtesy of Triller
Why brands skipped Super Bowl ads and counterprogrammed instead
More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach.
By Chris Kelly • Feb. 5, 2021
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