Social Media: Page 42
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AR try-ons now a 'must have' for many beauty brands
With many stores still closed and shoppers stuck at home, mobile screens have become increasingly central to the way people experience brands.
By Robert Williams • Jan. 28, 2021 -
Courtesy of Dunkin'
Dunkin' offers drive-thru weddings for Valentine's Day
Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic.
By Robert Williams • Jan. 28, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook reports record revenue, but warns of Apple's privacy changes
Mark Zuckerberg warned that small businesses will no longer be able to reach their customers with targeted ads due to Apple's planned changes to IDFA.
By Robert Williams • Jan. 28, 2021 -
Courtesy of Mars, Incorporated
Mars starts influencer-powered crowdsourcing campaign to amplify women's voices
The purpose-driven #HereToBeHeard push seeks to build on prior efforts by the marketer, including removing gender bias and negative stereotypes from ads.
By Chris Kelly • Jan. 27, 2021 -
Retrieved from Sensor Tower on January 06, 2021
Digital ad spending from holidays shows signs of 'return to normalcy,' Merkle finds
Brick-and-mortar retailers and travel companies that bore the brunt of the economic slump show signs of recovery after a relatively strong fourth quarter.
By Robert Williams • Jan. 27, 2021 -
unsplash/freestocks
NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content
The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming.
By Peter Adams • Jan. 26, 2021 -
Courtesy of 7-Eleven
7-Eleven turns latest experiential store into 'gaming palace' Airbnb
Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer.
By Chris Kelly • Jan. 26, 2021 -
Retrieved from TikTok on January 25, 2021
NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl
A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game.
By Peter Adams • Jan. 25, 2021 -
Courtesy of Chipotle
Chipotle's debut Super Bowl spot highlights support for local farmers
The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community.
By Robert Williams • Jan. 25, 2021 -
Courtesy of Chobani
Chobani dips into TikTok with first hashtag challenge for Opposite Day
Winners will get a case of snacks that feature more cookie dough crunch than Greek yogurt — the opposite of the brand's regular Flip product.
By Natalie Black (Koltun) • Jan. 25, 2021 -
Social ad spend surged over holidays, with video content commanding spotlight
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
By Peter Adams • Jan. 21, 2021 -
Retrieved from Twitch on January 20, 2021
Capital One deepens bet on Twitch to reach ad-averse gamers
By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness.
By Natalie Black (Koltun) • Jan. 21, 2021 -
Retrieved from Triller on October 05, 2020
Triller reportedly preps Super Bowl ad as app looks for breakout moment
The TikTok rival could be looking to the big game as a stage to better familiarize consumers with its brand and scale its user base.
By Peter Adams • Jan. 20, 2021 -
Pinterest's new ad format automates personalized messaging
Dynamic creative ads tailor imagery and information to support brands' focus on online shopping as Pinterest plays catch up in automation.
By Robert Williams • Jan. 20, 2021 -
SOPA Images Limited / Alamy Stock Photo
Home Depot, Omnicom face shareholder questions over advertising's role funding hate speech
In response to questions about shareholder resolutions, both companies outlined their stances against hate speech and steps they've taken to address the issue.
By Peter Adams • Jan. 19, 2021 -
Garnier
Garnier tweaks social strategy to guide at-home hair colorists during pandemic
The L'Oréal-owned brand in 2020 tapped influencers, a new livestream series and virtual consultations via Instagram and YouTube, helping to spur a 9.4% lift in hair color sales.
By Chris Kelly • Jan. 14, 2021 -
Courtesy of Natural Light
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021 -
This screen grab was retrieved from Twitch streamer Fuslie's livestream on Jan. 13, 2021.
Lexus crowdsources gamer-ready car design on Twitch
The luxury carmaker will customize a full-size version of its 2021 IS sedan based on poll results from Wednesday's livestream.
By Natalie Black (Koltun) • Jan. 14, 2021 -
Ads on Facebook may not be that important for brands after all, Forrester data shows
An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year.
By Ben Unglesbee • Jan. 13, 2021 -
Courtesy of WWE
How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands
During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans.
By Chris Kelly • Jan. 13, 2021 -
Courtesy of Ben & Jerry's
Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots
With more companies criticizing Wednesday's chaos, the ice cream brand's endorsement of removing the president from office stands out.
By Peter Adams • Jan. 8, 2021 -
Brian Tucker/Marketing Dive
Brands pull back on marketing following pro-Trump mob attack on Capitol
Efforts large and small are reportedly on hold as unrest continues to roil Washington, but radio silence may also send the wrong message.
By Peter Adams • Jan. 7, 2021 -
Courtesy of General Mills
General Mills cereal mascots sport 'got milk?' mustaches in new campaign
Brands including Cheerios and Trix will recreate the "vintage milk man experience" and launch a social media challenge on TikTok and Instagram.
By Chris Kelly • Jan. 6, 2021 -
Courtesy of Budweiser
Budweiser Zero unites athletes to support Dry January
The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year.
By Chris Kelly • Jan. 5, 2021 -
Courtesy of KFC
KFC joins console wars with gaming system that keeps chicken hot
After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master.
By Robert Williams • Jan. 5, 2021
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