Social Media: Page 39
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IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 8, 2021 -
Courtesy of TikTok
IPG teams with TikTok to deepen brand clients' access to creator culture
A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.
By Peter Adams • April 6, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Budweiser
Budweiser social push helps fans scream profanities atop a mountain
To promote its first Utah-themed beer, the brewer launched a campaign that celebrates the "charming way" residents of the state swear.
By Robert Williams • April 6, 2021 -
Courtesy of The Clorox Company
Clorox taps Billy Porter for #YasClean song, challenge on TikTok
The "Pose" star flips the slang phrase "yas queen" as part of a hashtag challenge and home makeover sweepstakes.
By Chris Kelly • April 1, 2021 -
Courtesy of White Castle
White Castle cooks up brunch recipes, branded merch for Easter
The burger chain is running an email promotion with food and fashion influencers to engage consumers.
By Robert Williams • April 1, 2021 -
Retrieved from Kraft Heinz on March 31, 2021
Kraft Mayo offers kits to help overcome 'mayophobia'
Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.
By Robert Williams • March 31, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle gives away $100K in bitcoin for National Burrito Day
By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.
By Robert Williams • March 30, 2021 -
Courtesy of Hasbro
Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool
A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform.
By Peter Adams • March 29, 2021 -
unsplash / norwood
Sponsored by Sked SocialVideo content strategy: YouTube as an essential part of your marketing arsenal
The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy.
March 29, 2021 -
Courtesy of Burger King
Burger King ties NBA 2K21 trick shot challenge to real-world rewards
In Spain, the brand created a decked-out "Menu Court" in the popular basketball video game as it looks to meet gamers where they're playing.
By Peter Adams • March 26, 2021 -
Courtesy of Frito-Lay
Tostitos spices up celeb-backed effort with Snapchat AR lens
Comedic actors Kate McKinnon and Dan Levy star in the multichannel "For the Love of Chips and Dip" campaign for Tostitos Habanero.
By Robert Williams • March 26, 2021 -
Retrieved from Vita Coco on March 25, 2021
How Vita Coco turns social listening into TikTok fandom
The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok's perpetual feed and out of consumers' minds.
By Robert Williams • March 25, 2021 -
Courtesy of Busch Beer
Busch renews vows to experiential marketing with farm wedding contest
With the pandemic again disrupting wedding plans, the AB InBev brand will host ceremonies for three couples at farms that grow grains used in its beer.
By Robert Williams • March 25, 2021 -
Retrieved from Dove on March 24, 2021
Dove offers to pay other brands to diversify their ads
Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising.
By Robert Williams • March 24, 2021 -
Permission granted by Anthropologie
Anthropologie unveils first digital-only catalog on Pinterest
While nearly all top searches on the platform aren't for brands, searches for "Anthropologie home décor inspiration" jumped 1057% from a year earlier.
By Robert Williams • March 24, 2021 -
Courtesy of Taco Bell
Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging
As it looks to transform its business on a faster timetable, the owner of KFC and Taco Bell makes its second tech acquisition in a month.
By Peter Adams • March 24, 2021 -
Courtesy of Mondelēz International
Sour Patch Kids sets up April Fools' 'Prank Fund' for mischievous TikTok users
After the holiday was waylaid last year, the Mondelez brand is looking to resurrect the tradition with the promise of cash and candy.
By Peter Adams • March 23, 2021 -
Courtesy of Brisk
Brisk touts first new product in 5 years with social push, merch sweepstakes
The tea brand will give a prize every hour for 56 days, including a pair of customized shoes made by sneaker artist Dan "Mache" Gamache.
By Robert Williams • March 23, 2021 -
Courtesy of Krispy Kreme
Krispy Kreme serves sweet incentive for vaccinated customers
Those who show a valid vaccination card will receive a free glazed doughnut through the remainder of 2021.
By Robert Williams • March 22, 2021 -
Courtesy of PepsiCo
Pepsi turns ads into dating profiles to push new mango-flavored cola
The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."
By Robert Williams • March 19, 2021 -
Courtesy of Whole Foods Market
Whole Foods pairs with meditation app Headspace on IGTV series
"Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.
By Robert Williams • March 19, 2021 -
Retrieved from Snapchat on November 24, 2020
Snapchat expands TikTok clone as camera app tees up video ad growth
Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop?
By Robert Williams • March 18, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra spoofs artificial intelligence to spotlight real ingredients in hard seltzer
The AB InBev organic seltzer brand bills itself as the "enemy of artificial" and is offering consumers a chance at one bitcoin, valued at about $58,000.
By Chris Kelly • March 18, 2021 -
Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021 -
Study: Ad overload could pose steeper risk to brands than messages near inappropriate content
Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic.
By Peter Adams • March 16, 2021
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