Social Media: Page 128
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Opinion
How brands can use mobile targeting for good
By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.
By Lauren Farricker • Sept. 24, 2018 -
Subway's new campaign grilling McDonald's backfires with consumers
An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines.
By Erica Sweeney • Sept. 24, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Ketel One Botanical pairs with influencers, Drizly for girls' night in events
The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.
By Erica Sweeney • Sept. 21, 2018 -
Facebook ad spending rebounds but ROI drops significantly, analysis finds
Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.
By Erica Sweeney • Sept. 21, 2018 -
Column
Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad
Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.
By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018 -
Study: Less than 20% of people have made purchases on social media
Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.
By Robert Williams • Sept. 21, 2018 -
McDonald's will feature students behind diversity prank in its marketing
Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.
By Erica Sweeney • Sept. 21, 2018 -
Acura urges social media users to #LookUp in new influencer campaign
The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.
By Erica Sweeney • Sept. 20, 2018 -
40% of millennials prefer watching their favorite TV shows live, study finds
These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions.
By Erica Sweeney • Sept. 20, 2018 -
Perfect365 AR beauty app lets users earn Kin crypto coins
The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.
By Robert Williams • Sept. 20, 2018 -
Dos Toros' Instagram following jumps 10x with meme account
The @PintoTheBurrito account helped to boost the brand's account to 40,000 followers in two years.
By Robert Williams • Sept. 20, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018 -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
By Erica Sweeney • Sept. 19, 2018 -
Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
By Kayla Matthews • Sept. 19, 2018 -
Facebook to gain most from big holiday ad spend
Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.
By Dan Alaimo • Sept. 18, 2018 -
Instagram expands shopping features to boost brands' direct sales
Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.
By Robert Williams • Sept. 18, 2018 -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
By Erica Sweeney • Sept. 18, 2018 -
Trip Advisor
TripAdvisor tests social 'travel feed' that loops in publishers and influencers
Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences.
By Robert Williams • Sept. 18, 2018 -
Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
By Robert Williams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Martin Garrix
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
By Erica Sweeney • Sept. 17, 2018 -
Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand
A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Oreo
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
By Erica Sweeney • Sept. 17, 2018 -
Busch
Busch cracks open social media scavenger hunt in national forests
Contestants can use clues shared online to find specially marked trees and win free beer for a year.
By Robert Williams • Sept. 17, 2018 -
Snapchat partners with media companies to curate their own Our Stories
The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.
By Robert Williams • Sept. 14, 2018
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