Social Media: Page 127
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Deep Dive
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
By Dianna Christe • Oct. 1, 2018 -
Facebook adds personas to Messenger chatbots
In response to requests, the company also integrated Messenger chatbot support for WordPress.
By Robert Williams • Oct. 1, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Dunkin', Dove Dry Shampoo offer life hack for hectic consumers
The partnership for National Coffee Day includes a sweepstakes where fans can win a year's supply of coffee and dry shampoo.
By Erica Sweeney • Sept. 28, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Study: Social media ranks No. 1 for holiday ad spending
Facebook will be the most popular platform for ad buying by smaller businesses.
By Robert Williams • Sept. 28, 2018 -
Column
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018 -
Snapchat expands 3 e-commerce, ad targeting features to all marketers
After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.
By Robert Williams • Sept. 28, 2018 -
John Hazard and Lisa Burdige
Nike dishes on Kaepernick campaign risks, results
CEO Mark Parker talked up the effort's positive impact on the brand while a report suggests the controversial ad almost didn't happen.
By Chantal Tode • Sept. 27, 2018 -
Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing
Users can purchase their preferred shade directly from Target and Ulta Beauty.
By Robert Williams • Sept. 27, 2018 -
Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge
The Clorox brand of drain cleaner partnered with YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.
By Robert Williams • Sept. 27, 2018 -
Mastermind Marketing
ExxonMobil's influencer campaign generates 1M engagements
The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.
By Robert Williams • Sept. 27, 2018 -
Facebook opens Stories ads to all advertisers
KFC, iHeartRadio and Kettle Chips reported seeing brand lift from campaigns that used the format.
By Chris Kelly • Sept. 26, 2018 -
Subway boosts foot traffic 31% by targeting ads based on weather patterns
The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.
By Robert Williams • Sept. 26, 2018 -
Snap's ad revenue forecast drops 36%, eMarketer says
Automated ad buying has pushed down prices for Snapchat's inventory, even as more marketers are placing ads on the image-messaging platform.
By Robert Williams • Sept. 26, 2018 -
Dunkin' drops 'Donuts' from its name in new branding
The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers.
By Erica Sweeney • Sept. 26, 2018 -
Facebook
OpinionHow Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'
Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.
By Mike Herrick • Sept. 26, 2018 -
Study: Just 15% of consumers say social channels influence travel choices
However, half of surveyed leisure travelers report that internet and device connectivity have made their experiences better overall.
By Erica Sweeney • Sept. 26, 2018 -
Courtesy of FabFitFun
FabFitFun unboxes Facebook Live video programming
The show includes product demonstrations, DIY tutorials, games and Q&A sessions.
By Dan Alaimo • Sept. 25, 2018 -
Chipotle / Instagram
Chipotle shares 2nd Instagram page to drive 'For Real' campaign
As the burrito chain works past several food safety incidents, it aims to emphasize quality ingredients and provide greater transparency into how it sources and prepares food.
By Robert Williams • Sept. 25, 2018 -
Instagram co-founders jointly resign, will leave in coming weeks
CEO Kevin Systrom and CTO Mike Krieger will pursue other opportunities at a time when the Facebook-owned app is ramping up efforts in content, commerce and more.
By Peter Adams • Sept. 25, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Permanent Promotions
Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty.
By John Hazard and Lisa Burdige • Sept. 25, 2018 -
Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products
Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.
By Erica Sweeney • Sept. 25, 2018 -
Snapchat links with Amazon on visual search function
If successful, the new feature could help to generate much sought after m-commerce revenue for parent company Snap.
By Chris Kelly • Sept. 24, 2018 -
Carvana
Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery
The vehicle e-commerce site also used on-street digital displays to showcase users' social media photos using hashtag #TheNYCWayToBuyACar.
By Erica Sweeney • Sept. 24, 2018 -
Cheddar: Facebook readies debut of Portal smart home device
The camera-enabled tech will reportedly have social networking features and Amazon's Alexa assistant built in.
By Robert Williams • Sept. 24, 2018
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