Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives

Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.

By Erica Sweeney • Sept. 14, 2018

Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant

Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.

By Erica Sweeney • Sept. 14, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

'Deadpool 2' resurrects Blockbuster with London pop-up

Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code. 

By Erica Sweeney • Sept. 13, 2018

Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads

The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer. 

By Robert Williams • Sept. 13, 2018

Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo

A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.

By Erica Sweeney • Sept. 13, 2018

Shoclef app puts social spin on personal shopper trend

People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.

By Dan O'Shea • Sept. 13, 2018

Sacramento Kings is early adopter of RCS messaging for customer service

As brands look to engage customers via mobile messaging, RCS could help wireless carriers better compete against Facebook Messenger and Apple Business Chat.

By Robert Williams • Sept. 12, 2018

Ted Baker showcases fall fashion line with AI-powered chatbot

Along with providing fashion inspiration, the "Seemore" assistant on Facebook Messenger can answer questions and help customers track orders.

By Robert Williams • Sept. 12, 2018

Traditional brands manage loyalty gains through focus on emotional connections, study says

While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.

By Erica Sweeney • Sept. 12, 2018

Facebook unwraps holiday-themed overlays, video templates and personalized storefronts

Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.

By Erica Sweeney • Sept. 12, 2018

Study: Teen ownership of smartphones grows to 89%

Marketers may want to explore strategies tailored to the group's preferences, such as developing emoji keyboards or campaigns on apps like Snapchat and Instagram.

By Robert Williams • Sept. 11, 2018

Comic Dive: Nike's Risky Business

The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.

By John Hazard and Lisa Burdige • Sept. 11, 2018

Hilton partners with Foursquare on in-app advice from locals

Hotel loyalty members can use the Hilton Honors app to explore nearby neighborhoods via recommendations from employees who live in the area.

By Robert Williams • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

YouCam partners with fashion house for New York Fashion Week AR looks

Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.

By Robert Williams • Sept. 10, 2018

Study: Popular iPhone apps quietly share location with data monetization firms

Many apps reportedly send precise information about tens of millions of mobile devices while providing "little or no mention" of the activity to users. 

By Robert Williams • Sept. 10, 2018

Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign

A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand. 

By Erica Sweeney • Sept. 10, 2018

Apple finalizes Shazam takeover, says app will be ad-free

Weeks after a commission determined that the acquisition won't harm competition in the digital music streaming market, Apple makes the deal official.

By Robert Williams • Updated Sept. 24, 2018

Universal Pictures offers first AR experience integrated across Facebook and Messenger

"Jurassic World" virtual dinosaurs will be unlockable both in stores and in homes when the DVD is released later this month.

By Robert Williams • Sept. 7, 2018

Celebs customize Wranglers in Jeep's new web series competition

Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online. 

By Erica Sweeney • Sept. 7, 2018

Fox invests $100M in video-game streaming startup Caffeine

The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.

By Robert Williams • Sept. 6, 2018

Study: Millennial men face pressure to 'be it all' as gender roles shift

Competing definitions of manhood create emotional tensions that brands should consider to connect with the tech-savvy group.

By Robert Williams • Sept. 6, 2018

Twix debuts split-screen Instagram Story as part of left/right campaign

The Mars candy brand urges viewers to watch the video and select a side.

By Robert Williams • Sept. 6, 2018

EMarketer: Grocery app usage to jump 50% this year

Grocery is one of the fastest growing categories of apps, with as many as 30 million adults forecast to order food through one by 2022.

By Jessica Dumont • Sept. 6, 2018

Banana Republic hosts Bumble event during NY Fashion Week

The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.

By Robert Williams • Sept. 6, 2018