Social Media: Page 126
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Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
By Erica Sweeney • Oct. 8, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Black (Koltun) • Oct. 8, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook rebrands Camera Effects Platform, expands program to Instagram
Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.
By Robert Williams • Oct. 8, 2018 -
Report: Disney invests in HQ Trivia's parent company
The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms.
By Robert Williams • Oct. 5, 2018 -
Wendy's CMO on striking the right amount of social media sass
The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.
By Natalie Black (Koltun) • Oct. 5, 2018 -
53% of consumers believe brands can do more to solve social problems than governments
Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue.
By Erica Sweeney • Oct. 5, 2018 -
Del Monte highlights connection to farmers, communities in 'Growers of Good'
The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials.
By Erica Sweeney • Oct. 5, 2018 -
J.C. Penney debuts private label inspired by 'savvy mom' Instagram influencers
The retailer is betting that the popularity of "mommy bloggers" with large social followings can help it drive holiday sales.
By Erica Sweeney • Oct. 4, 2018 -
The Knot waives $100 fee for photo-sharing app
The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.
By Robert Williams • Oct. 4, 2018 -
Nike
How Nike curbs the challenges of Instagram's popular Stories feature
The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.
By Chris Kelly • Oct. 4, 2018 -
Reebok
Reebok debuts '90s-themed campaign with capsule collection, content series
The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.
By Erica Sweeney • Oct. 3, 2018 -
Natalie Koltun / Mobile Marketer
How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter
Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.
By Natalie Black (Koltun) • Oct. 3, 2018 -
Cheetos' Win What You See expands locally and internationally
PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%.
By Erica Sweeney • Oct. 3, 2018 -
PwC: 16% of consumers will use smartphones for holiday shopping
A shift in buying habits will particularly benefit Instagram, Pinterest and Snapchat, which have boosted their mobile commerce tools in the past year.
By Robert Williams • Oct. 3, 2018 -
PayPal teams with Phoenix Suns on jersey patch, cashless payments
Fans can use one-touch payments for parking, merchandise and concessions with new PayPal-installed devices at the Talking Stick Arena.
By Robert Williams • Oct. 3, 2018 -
Study: Commuters spend more time shopping, ordering food on phones
The results underscore how apps — especially for social media, video and music — have transformed the daily trek to work.
By Robert Williams • Oct. 2, 2018 -
Facebook veteran Adam Mosseri to lead Instagram
His appointment to head the image-sharing app comes after the sudden resignation of co-founders Kevin Systrom and Mike Krieger last week.
By Robert Williams • Oct. 2, 2018 -
Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns
Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels.
By Chris Kelly • Oct. 2, 2018 -
Natalie Koltun / Industry Dive
Lowe's will test sharing transactional data with Pinterest
Executives said the goal is to better map the customer journey and deliver more relevant content.
By Natalie Black (Koltun) • Oct. 2, 2018 -
Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light
VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance.
By Peter Adams • Oct. 2, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Advertisers or Activists?
As Advertising Week ramps up in New York City, discussions abound about the shift to creating brave and socially conscious campaigns.
By John Hazard and Lisa Burdige • Oct. 2, 2018 -
'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche
Johnnie Walker rolls out a White Walker-themed spirit, while coffee giant Dunkin' mixes its espresso blend with a Harpoon Brewery porter.
By Erica Sweeney • Oct. 2, 2018 -
Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands
While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding.
By Erica Sweeney • Oct. 2, 2018 -
Schick Hydro promotes healthy masculinity with 'The Man I Am'
The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.
By Erica Sweeney • Oct. 1, 2018 -
YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
By Robert Williams • Oct. 1, 2018
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