Social Media: Page 120
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John Hazard and Lisa Burdige
ColumnComic Dive: Delay, Deny, Deflect — So What?
Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook.
By John Hazard and Lisa Burdige • Nov. 28, 2018 -
Hollywood Reporter: YouTube to scale back originals, double down on ad-supported video
The platform will soon stop distinguishing between ad-supported and ad-free programming and is working on deals to let viewers watch original shows without paying.
By Erica Sweeney • Nov. 28, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: 93% of influencer campaigns use Instagram
Instagram Stories' presence in influencer campaigns grew 60% last quarter.
By Robert Williams • Nov. 27, 2018 -
Nike / Instagram
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series
Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.
By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018 -
LaFORCE for Hardee's
Hardee's wants Tinder users to swipe right for chicken tender deal
As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.
By Erica Sweeney • Nov. 27, 2018 -
CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
By Erica Sweeney • Nov. 27, 2018 -
Sports streaming platform DAZN plans new integrated ad model, WSJ reports
Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.
By Erica Sweeney • Nov. 26, 2018 -
Cheddar: Snap reboots Spectacles with AR effects
Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.
By Robert Williams • Nov. 26, 2018 -
Deep Dive
Relive the year's 6 biggest brand fails — they carry important lessons for marketers
From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.
By Peter Adams • Nov. 26, 2018 -
Gucci designs emoji fashions for chat startup Genies
The Italian fashion giant is the exclusive provider of virtual luxury clothing and accessories for the celebrity-backed chat app.
By Robert Williams • Nov. 21, 2018 -
Facebook Lego Movie
YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel
In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.
By Erica Sweeney • Nov. 21, 2018 -
Column
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 21, 2018 -
Chili's taps into online pop-up trend with limited Cyber Monday merch
The brand's team of designers shared sneak peeks of the gear on social media, including a T-shirt inspired by a popular episode of "The Office."
By Erica Sweeney • Nov. 21, 2018 -
Taco Bell (sort of) resurrects London's Big Ben with distinctive, branded chime
The famous tower has been under construction and silent for more than a year, giving the marketer an opportunity to promote four new locations in the city.
By Erica Sweeney • Nov. 21, 2018 -
Snap opens certification program for AR creators
Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.
By Robert Williams • Nov. 20, 2018 -
Instagram clamps down on fake followers, 'inauthentic activity'
Parent company Facebook is working to clean up its social platforms from nefarious schemes.
By Robert Williams • Nov. 20, 2018 -
Travel + Leisure magazine debuts local-focused show on IGTV
This is the first of 10 that magazine publisher Meredith will develop for the platform.
By Robert Williams • Nov. 20, 2018 -
Papa Murphy's
Papa Murphy's bakes 'thumb-stopping' cues into 100 pieces of social creative
The "Bake It Up a Notch" campaign racked up 1.2 million organic impressions and surpassed benchmarks on Twitter by 29 times.
By Robert Williams • Nov. 20, 2018 -
Covergirl plans Black Friday opening for experiential-focused flagship store
Interactive elements, including an AI-powered greeter, AR glam stations and selfie backdrops could draw crowds during the Thanksgiving weekend.
By Erica Sweeney • Nov. 20, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Half-Baked Thanksgiving Turkeys
This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.
By John Hazard and Lisa Burdige • Nov. 20, 2018 -
Secret demands equal pay for women in star-studded music video
The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.
By Erica Sweeney • Nov. 20, 2018 -
Deep Dive
Will brands make Gen Z's naughty or nice list?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 19, 2018 -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
By Dan Alaimo • Nov. 19, 2018 -
84% of Gen Z travelers are influenced by social media, Expedia study finds
Travel-related advertisers like hotels, airlines and resorts have the power to sway the cohort's decisions through mobile platforms and influencers, Expedia found.
By Robert Williams • Nov. 19, 2018 -
'The Grinch' hacks Honda's Twitter account
The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.
By Robert Williams • Nov. 19, 2018
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