Social Media: Page 119
-
Nestlé bakes UGC, social media Q&A into National Cookie Day celebration
The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.
By Natalie Black (Koltun) , Robert Williams • Dec. 4, 2018 -
Unsplash
Influencer marketing is the least effective way to boost SEO, study says
Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.
By Robert Williams • Dec. 4, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Bacardi
Bacardi promotes premium line in new short film directed by Michael B. Jordan
The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.
By Erica Sweeney • Dec. 4, 2018 -
Facebook
Facebook updates collections to let users create shareable holiday wish lists
Users can create wish lists to share with friends and family, or collaborate on holiday party planning.
By Erica Sweeney • Dec. 4, 2018 -
All aboard: Amtrak opens casting call for social media users
The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.
By Robert Williams • Dec. 3, 2018 -
YouTube
McDonald's honors 'hamburger menu' creator with Reddit takeover
Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.
By Robert Williams • Dec. 3, 2018 -
Dive Awards
Technology of the Year: Adidas' 'Here to Create Legend'
In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.
By Peter Adams • Dec. 3, 2018 -
Dive Awards
Marketer of the Year: Nike
The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.
By Chantal Tode • Dec. 3, 2018 -
Dive Awards
Disruptor of the Year: Burger King
After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.
By Chris Kelly • Dec. 3, 2018 -
Dive Awards
Campaign of the Year: Amazon's 'Jurassic World' delivery
The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.
By Natalie Black (Koltun) • Dec. 3, 2018 -
Yujin Kim/Mobile Marketer
Dive Awards
The Mobile Marketer Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.
By Mobile Marketer Team • Dec. 3, 2018 -
Dive Awards
Executive of the Year: Kylie Jenner, Kylie Cosmetics
Three years after launching a lipstick line, the young entrepreneur now serves as both CEO and CMO of an $800 million beauty empire built almost entirely through social media.
By Natalie Black (Koltun) • Dec. 3, 2018 -
Michael Kors / The Outcast agency
Dive Awards
Campaign of the Year: Michael Kors' AR ads on Facebook
The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.
By Chris Kelly • Dec. 3, 2018 -
NatGeo
Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series
The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards.
By Erica Sweeney • Dec. 3, 2018 -
Captain Morgan hosts holiday contest on Instagram
Actor Adam Devine will "crash" the house party of one lucky winner.
By Robert Williams • Nov. 30, 2018 -
Payless entices influencers with fake luxury boutique
Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads.
By Erica Sweeney • Nov. 30, 2018 -
Retail advertisers increased Facebook spend heading into Thanksgiving, study finds
Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.
By Erica Sweeney • Nov. 30, 2018 -
Column
Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'
The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 30, 2018 -
Terra
Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram
High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.
By Chris Kelly • Nov. 29, 2018 -
Lynx
Unilever's Lynx spins Snapchat ad views into charitable donations
The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.
By Robert Williams • Nov. 29, 2018 -
Gap's Hill City brand connects social and programmatic ads via offline data
The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.
By Erica Sweeney • Nov. 29, 2018 -
Amazon supports Giving Tuesday with Alexa-powered product donations
The campaign is the first time users can donate an item to charity using the voice assistant.
By Robert Williams • Nov. 28, 2018 -
Under Armour laces up influencer-hosted IGTV series
"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.
By Robert Williams • Nov. 28, 2018 -
Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says
Marketers invested more heavily in shopping-friendly mobile ad units for the holiday weekend, driving rates down for cost-per-click and up for conversions.
By Robert Williams • Nov. 28, 2018 -
Q&A
Abuelo's CMO dishes on social influencers and scooping up the growing Gen Z market
The Tex-Mex chain's Renae Scott discusses influencer marketing's challenges and opportunities and what success looks like, in an interview with Mobile Marketer.
By Jacqueline Renfrow • Nov. 28, 2018
Previous
