Snapchat enlists Kylie Cosmetics to launch in-app social commerce

"Shop and Cop" will offer deals from about 20 brands beginning on Black Friday and ending Cyber Monday.

By Robert Williams • Nov. 19, 2018

YouTube premieres free, ad-supported Hollywood film streaming

The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.

By Erica Sweeney • Nov. 19, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Ad Age: Behind the scenes, marketers brush off bombshell Facebook report

Agency executives, speaking under conditions of anonymity, appeared amazed by how few red flags the situation has raised, with some saying they expect business as usual.

By Erica Sweeney • Nov. 19, 2018

Marketers react with rancor following eye-opening report on Facebook's maneuverings

The New York Times, following up on a bombshell report about company leadership, found some agencies have lost faith that the social network has a moral center.

By Peter Adams • Nov. 16, 2018

Office Depot's 'Elf Yourself' lands on Facebook with AR filter

The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.

By Robert Williams • Nov. 16, 2018

Knorr sponsors interactive Food Network show on Twitter

Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.

By Robert Williams • Nov. 16, 2018

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.

By Erica Sweeney • Nov. 16, 2018

Venmo cashes in on in-car commerce with Cargo

Passengers can buy snacks and other items during rides through the popular mobile payment app.

By Robert Williams • Nov. 16, 2018

Instagram courts holiday shoppers with 3 fresh features

Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.

By Robert Williams • Nov. 16, 2018

8 CMOs with must-follow Twitter accounts

These executives have mastered the social media platform where real conversations and information sharing still happens.

By Chris Kelly • Nov. 15, 2018

Holiday marketers focus on ads for Stories and Amazon, study says

Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.

By Erica Sweeney • Nov. 15, 2018

KFC steps into streetwear with collection from famed Japanese designer Nigo

Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.

By Erica Sweeney • Nov. 15, 2018

Baked goods brand Bauducco mixes influencers, OOH for holiday campaign

The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time. 

By Erica Sweeney • Nov. 15, 2018

Waffle House celebrates popular jukebox jams with Facebook Live awards show

The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown. 

By Erica Sweeney • Nov. 14, 2018

IAB: Digital ad spend on pace to hit $100B for first time in 2018

Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.

By Natalie Black (Koltun) • Nov. 13, 2018

L'Oréal, General Assembly create new assessment for digital marketers

With the Certified Marketer Level 1, marketers can compare their skills against an industry-wide benchmark, and employers can easily identify potential job candidates.

By Erica Sweeney • Nov. 13, 2018

Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige • Nov. 13, 2018

Even social networks are struggling with influencer marketing

In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.

By Gil Eyal • Nov. 13, 2018

'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018

Mercedes-Benz Brazil teams with social fitness app Strava

The luxury car brand encourages amateur athletes to break records in swimming, running and cycling while illustrating its philosophy of "seeking excellence and innovation."

By Robert Williams • Nov. 13, 2018

James Patterson teases new novel on Facebook Messenger

Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.

By Robert Williams • Nov. 12, 2018

Bluefly, NeWants team up on gamified shopping platform

Tech, home and lifestyle products are discounted in socially driven flash sales.

By Dan O'Shea • Nov. 12, 2018

How restaurant CMOs are adapting to emerging tech, media channels

To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.

By Alicia Kelso • Nov. 12, 2018

Marriott's Moxy Hotels and Bumble app blend digital, real-life connections

Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.

By Erica Sweeney • Nov. 9, 2018

Williams Sonoma celebrates Peppermint Bark with influencers and a bake off

Tapping into the popularity of cooking competition shows and influencers could help the retailer reach a new generation of foodies.

By Erica Sweeney • Nov. 9, 2018