Social Media: Page 118
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Instagram tests special accounts for social influencers
The piloted software tools may help influencers manage a social following.
By Robert Williams • Dec. 12, 2018 -
Facebook tests search ads in results pages, Marketplace
The search ads are repurposed News Feed ads that appear only on mobile and direct users to external websites.
By Erica Sweeney • Dec. 12, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Survey: Half of diners rely on friends, family — not Instagram — for restaurant suggestions
Only 7% of U.S. consumers have ordered a menu item because they saw an influencer share it on social media, according to a SevenRooms report.
By Julie Littman • Dec. 11, 2018 -
Calvin Klein adopts digital-first approach, leaving print ads behind
The brand plans to post more frequently on its social media platforms, work with more micro-influencers and host local activations.
By Erica Sweeney • Dec. 11, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Stroke of Midnight at the Influencers Ball
Payless fooled influencers with the fake luxury of its Palessi stunt, but not all the buzz was positive.
By John Hazard and Lisa Burdige • Dec. 11, 2018 -
W Hotels boosts website traffic with St. Vincent YouTube videos
The hotel chain's website saw 39% of social referral traffic from YouTube, twice the industry average.
By Robert Williams • Dec. 11, 2018 -
Gillette Venus links with YouTube influencer on razor exclusive to new subscription service
Venus x Remi will be sold through Venus Direct, a DTC offering that lets users choose from products personalized to skin type and shaving routines.
By Erica Sweeney • Dec. 10, 2018 -
Facebook Live tests video shopping feature for merchants
Merchants can demonstrate and describe products for viewers to buy instantly through the platform.
By Robert Williams • Dec. 7, 2018 -
Column
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
The AB InBev brand celebrated Repeal Day with a DOOH campaign, burrito ingredients were transformed into window displays and Scarlett Johansson hawks whiskey.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 7, 2018 -
Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 7, 2018 -
Bonobos
YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites
The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.
By Erica Sweeney • Dec. 7, 2018 -
Zippo celebrates lighter's iconic click with Buzzfeed ASMR video
The brand has also announced a sound trademark for the iconic "click" of its windproof lighter.
By Erica Sweeney • Dec. 7, 2018 -
Vaseline to deliver free winter skincare kits nationwide
Fans can tweet #SaveMySkin with a snowflake emoji to sign up to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 7, 2018 -
Pillsbury's ugly Christmas sweaters sell out within 2 hours
The marketer is now holding a contest to give away additional sweaters, which are stitched with its Doughboy brand mascot and holiday motifs.
By Erica Sweeney • Dec. 7, 2018 -
Facebook's newly released internal emails showcase freewheeling approach to user data
Communications between executives highlight behind-the-scenes deals with app developers to sell user data and hamper access for other apps.
By Robert Williams • Dec. 6, 2018 -
Viber
Washington Post brings chatbot, stickers to messaging app Viber
The chatbot automatically sends users top headlines from five newspaper sections.
By Robert Williams • Dec. 6, 2018 -
Payless draws negative buzz from millennials over influencer stunt, analysis finds
Older consumers had a more positive impression of the retailer, which recently opened a fake luxury boutique that fooled influencers into thinking discount shoes were high end.
By Erica Sweeney • Dec. 6, 2018 -
63% of consumers prefer to purchase from purpose-driven brands, study finds
The concept continues to resonate with marketers as well, with trade body the ANA this week naming "Brand Purpose" as its marketing word of the year.
By Peter Adams , Erica Sweeney • Dec. 6, 2018 -
Rent the Runway eyes Jonathan Van Ness for social contest
The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.
By Robert Williams • Dec. 5, 2018 -
Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.
By Robert Williams • Dec. 5, 2018 -
Foot Locker, Nike kick it with hometown rappers, athletes to honor sneaker culture
The "Home & Away" collection touts Houston, Atlanta and Miami via exclusive digital content on social media.
By Erica Sweeney • Dec. 5, 2018 -
Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel'
The pop-up is in a different location from the original but is otherwise intended to be a replica, featuring period-accurate décor, pricing and menu offerings.
By Erica Sweeney • Dec. 5, 2018 -
Banned Iceland ad soars while John Lewis' Christmas push receives cool reception
Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.
By Peter Adams • Dec. 4, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Unusual Suspects
Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?
By John Hazard and Lisa Burdige • Dec. 4, 2018 -
Smirnoff, Stella Artois upgrade travelers stuck in the middle seat
The marketers' independent promotions aim to offer memorable holiday travel experiences and build brand awareness.
By Erica Sweeney • Dec. 4, 2018
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