Social Media: Page 117
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Behr dips into relaxing ASMR videos of painting process
Soothing sounds of popping open a paint can, swirling the mix and peeling tape off wall edges aim to showcase Behr's color selection and appeal to DIY-ers.
By Erica Sweeney • Dec. 20, 2018 -
NYT report suggests Facebook overstepped bounds of FTC consent decree
The social giant's freewheeling approach to personal information let apps like Netflix and Spotify read users' private messages, among other practices that could result in massive fines.
By Peter Adams • Dec. 19, 2018 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Planters boosts ad awareness, purchase consideration ahead of the holidays, analysis finds
Nearly 40% of consumers said they would consider purchasing the Kraft Heinz brand as of Dec. 15.
By Erica Sweeney • Dec. 19, 2018 -
Popeyes' 'Emotional Support Chicken' aims to unruffle holiday travelers' feathers
To inject some humor to the holiday travel chaos, meals come in a chicken-shaped box at the Philadelphia International Airport.
By Erica Sweeney • Dec. 19, 2018 -
Twitter will slide UK soccer highlights into overseas fans' inboxes
Fans in 10 markets can get video clips of top English teams by chatbot-powered direct messages.
By Robert Williams • Dec. 19, 2018 -
Column
Comic Dive: Have It Our Way
Burger King's "Whopper Detour" stunt used geoconquesting to troll McDonald's and drive a million app downloads.
By John Hazard and Lisa Burdige • Dec. 19, 2018 -
Q&A
Dinosaurs and delis: How Tool of North America crafts epic experiences for Amazon
Two executives at the agency detail how it created innovative activations around "Jurassic World" and "The Marvelous Mrs. Maisel" for the tech giant turned cross-channel marketing platform.
By Chris Kelly • Dec. 18, 2018 -
TikTok makes first UK marketing push for the holidays
The festive campaign includes a series of hashtags and challenges related to Christmas and New Year's celebrations.
By Robert Williams • Dec. 18, 2018 -
National brands rein in ad spend growth on Facebook, analysis finds
A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.
By Erica Sweeney • Dec. 18, 2018 -
Celebs, humor dominate YouTube's top ads of 2018
Amazon's "Alexa Loses Her Voice" topped the 2018 leaderboard with more than 50 million views.
By Erica Sweeney • Dec. 17, 2018 -
KFC, Tide, Nike among brands that 'won' Twitter in 2018
U.S. Head of Brand Strategy Ryan Oliver highlights brands that have mastered the social media platform.
By Robert Williams • Dec. 17, 2018 -
Conscious Minds promotes iTunes movie release with Instagram vending machines
The creative agency stocked machines with fake goods that parody social media features as part of a campaign for its documentary "Social Animals."
By Robert Williams • Dec. 17, 2018 -
Wendy's shares a syrupy holiday tale on Twitter
Illustrated "'Twas the Night Before Maple Syrup Day" tweets encourage fans to sample the chain's new Maple Bacon Chicken Sandwich.
By Robert Williams • Dec. 17, 2018 -
Opinion
Before giving 'the talk' to my tween, I ran it through with some CMOs
A familiar conversation parallels why brands must rethink their social media approach, writes Something Massive founder Rebecca Coleman.
By Rebecca Coleman • Dec. 17, 2018 -
Esurance unrolls 'Surprisingly Painless Gifting' with Dennis Quaid wrapping paper
A limited-edition line of gift wrap, cards, boxes and tags featuring snarky messages and the actor's mug aims to ease stress around the holidays.
By Erica Sweeney • Dec. 14, 2018 -
Facebook Watch expands ad sales to 40 countries
As the social network maxes out ad inventory on its core News Feed, Facebook is seeking fresh ways to grow sales after missing analyst expectations for Q3.
By Robert Williams • Dec. 14, 2018 -
'Fortnite,' ASMR dominate Instagram trends this year
The annual analysis gives marketers insight into consumer interests and could guide them in developing campaigns that resonate.
By Robert Williams • Dec. 14, 2018 -
Diageo accused of running extensive, noncompliant Ciroc influencer campaign
Ad watchdog TINA collected more than 1,700 Instagram posts, more than one-third of which were shared by Sean "Diddy" Combs. Diddy deleted all but two after being notified of the findings.
By Peter Adams • Dec. 13, 2018 -
Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds
TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend.
By Erica Sweeney • Dec. 13, 2018 -
Adidas pairs with Snapchat for AR sneaker try-on
The shoemaker's latest collaboration with the messaging platform removes friction in the shopping process before the shoes' Dec. 15 release.
By Robert Williams • Dec. 13, 2018 -
Philadelphia's holiday smart bowl snitches on double dippers
The Kraft Heinz brand's novelty "Double Diptector" pairs with a mobile app to warn hosts about the ultimate party foul.
By Robert Williams • Dec. 13, 2018 -
KFC's scented firelog, Busch's sound button continue quirky holiday merchandise trend
Busch is hosting a contest to give away a button that emits a sound like a can of beer being opened, while KFC's fried chicken-scented firelog is for sale online.
By Erica Sweeney • Dec. 13, 2018 -
Vitaminwater urges consumers to quit their smartphones in new sweepstakes
Interestingly, the method for entering the contest is built around smartphone participation with a focus on two mobile-first social platforms: Instagram and Twitter.
By Erica Sweeney • Dec. 13, 2018 -
Jaguar, HGTV star unveil a mobile holiday window in NYC
The carmaker also partnered with Pinterest to let users digitally unwrap special Pins and explore 360-degree views of the decorated truck.
By Erica Sweeney • Dec. 12, 2018 -
Acura revs up Instagram Stories with car customizer, Giphy stickers
Fans can build their dream 2019 ILX sports sedan and enter their design to be featured by social media influencers.
By Robert Williams • Dec. 12, 2018