Social Media: Page 116
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L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes
Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.
By Erica Sweeney • Jan. 7, 2019 -
Taylor Swift will shutter freemium mobile app
"The Swift Life" is the latest celebrity-branded app to cancel its service.
By Robert Williams • Jan. 7, 2019 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Deep Dive
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
The choice of a robot generation: PepsiCo rolls out campus snackbots
The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.
By Jessi Devenyns • Jan. 4, 2019 -
Dunkin' makes name change official with new packaging, social vignettes
Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more.
By Erica Sweeney • Jan. 4, 2019 -
Cadbury challenges fans to find Creme Eggs hidden in other brands' ads
Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.
By Erica Sweeney • Jan. 4, 2019 -
5 stories that shaped retail marketing in 2018
Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.
By Cara Salpini • Jan. 3, 2019 -
Dodge, Lego build online tie-up and limited-edition play sets
Created with GSD&M, an ad shows a Dodge Challenger model on a racetrack and a Lego version with the tagline, "With Dodge, racers come in all sizes."
By Erica Sweeney • Jan. 3, 2019 -
Facebook AR face filter lets viewers lip-sync with John Legend
Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."
By Robert Williams • Jan. 3, 2019 -
I Can't Believe It's Not Butter teams with Eva Longoria for short-form comedic videos
"Spread No Drama" is the first campaign since the brand developed a new creative ecosystem designed to raise awareness and drive actions.
By Erica Sweeney • Jan. 3, 2019 -
Spiked still water brand splashes into 'Anything but Flat' campaign
Launching Pura Still's first campaign around the new year appears strategically timed for when people often make health-related resolutions.
By Erica Sweeney • Jan. 3, 2019 -
Q&A
How Cars.com drives a 40% chat-to-lead conversion rate on Facebook
CMO Brooke Skinner-Ricketts — previously head of brand strategy at Twitter — discusses how social media is changing the way auto brands, consumers and local dealerships interact online.
By Jacqueline Renfrow • Jan. 3, 2019 -
Media spend vs. promotions: why 1 delivers a 35% performance lift
Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.
By Shane Schick • Jan. 2, 2019 -
ESPN lets 4 college football superfans camp out on a billboard ahead of championship
Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed.
By Erica Sweeney • Jan. 2, 2019 -
Opinion
Ringing in your mobile marketing New Year's resolutions
'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.
By Mary Lister • Dec. 27, 2018 -
Our 10 best stories of 2018
Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry.
By Marketing Dive team • Dec. 21, 2018 -
Coke leads $15M investment round in Dirty Lemon parent Iris Nova
The company focuses on cashierless, text-to-pay consumer goods and has grown the popularity of its brands through platforms like Instagram.
By Peter Adams • Dec. 21, 2018 -
TikTok ties AR content sharing to charitable giving in celebrity-filled campaign
Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.
By Robert Williams • Dec. 21, 2018 -
Nike execs see digital as 'the majority' of future business
E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.
By Cara Salpini • Dec. 21, 2018 -
Puma, Nike top list of most-mentioned brands on Instagram
Celebrities like Selena Gomez and Cristiano Ronaldo help to drive brand interactions on the image-sharing app.
By Robert Williams • Dec. 21, 2018 -
Column
Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters
Ahead of the holidays, marketers fight for gingerbread peoples' rights and offer goofy novelty gifts, including a $99 fire screen and snack-laden knitwear.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Dec. 21, 2018 -
The Players' Tribune, Amazon Prime Video line up series focusing on NBA moms
The effort promotes Amazon Originals' "Jack Ryan" and will premiere during the NBA's Christmas Day games on both platforms.
By Erica Sweeney • Dec. 21, 2018 -
Rihanna's Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says
The singer's beauty brand gift guide received the most engagements on Twitter in the lead-up to Christmas.
By Robert Williams • Dec. 20, 2018 -
Nissan drives interactivity at college football tailgates with biometric-powered pop-ups
Converted semi-trucks boasted games that used gesture recognition and skeletal tracking tech to place fans into a virtual sporting experience.
By Erica Sweeney • Dec. 20, 2018