Social Media: Page 116
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Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
By Robert Williams • Jan. 15, 2019 -
Columbia Sportswear, other brands chime in on government shutdown in new messaging
The outdoor apparel and gear brand as well as competitors REI and The North Face are taking a stance on the impact of the shutdown on national parks.
By Erica Sweeney • Jan. 14, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Skittles will stage a Broadway musical on Super Bowl Sunday
"Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity.
By Erica Sweeney • Jan. 14, 2019 -
Avocados from Mexico
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
By Dianna Christe • Jan. 14, 2019 -
DoorDash
DoorDash hits the airwaves with first national ad campaign
Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.
By Kristine Sherred • Jan. 14, 2019 -
Study: Mobile garners 50% of holiday search budgets as campaign costs rise
Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.
By Robert Williams • Jan. 11, 2019 -
Report: Amazon offers influencers commissions up to 10%
Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.
By Erica Sweeney • Jan. 11, 2019 -
Taco Bell's new billboard dispenses nacho cheese
Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.
By Erica Sweeney • Jan. 11, 2019 -
Let the games begin: Tracking every ad for Super Bowl 2019
Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.
By Marketing Dive Team • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
GE Appliances searches for 'professional grandma' to promote smart kitchen devices
Thirty "grandma interns" auditioned at CES, where the company introduced its GE Appliances Kitchen Hub.
By Erica Sweeney • Jan. 10, 2019 -
Twitter will focus NBA livestreams on individual, fan-selected player
Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."
By Robert Williams • Jan. 10, 2019 -
Fox Sports and Twitter team up for Women's World Cup
The network will livestream "FIFA Women's World Cup Now" on Twitter when matches kick off this summer.
By Robert Williams • Jan. 9, 2019 -
Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds
Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.
By Erica Sweeney • Jan. 9, 2019 -
Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds
Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.
By Erica Sweeney • Jan. 8, 2019 -
KFC brings back iconic '90s hairstyle to promote Famous Bowls meal
Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.
By Erica Sweeney • Jan. 8, 2019 -
NBC, Snapchat partner on Golden Globes highlights show
This was the first time Snapchat streamed an awards highlights program in its Discover section.
By Robert Williams • Jan. 7, 2019 -
L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes
Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.
By Erica Sweeney • Jan. 7, 2019 -
Twitter
Taylor Swift will shutter freemium mobile app
"The Swift Life" is the latest celebrity-branded app to cancel its service.
By Robert Williams • Jan. 7, 2019 -
Deep Dive
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
By Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Deep Dive
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019 -
Pepsi
The choice of a robot generation: PepsiCo rolls out campus snackbots
The University of the Pacific is home to the technology, the first of its kind at a U.S. college from a major CPG company.
By Jessi Devenyns • Jan. 4, 2019 -
Dunkin' makes name change official with new packaging, social vignettes
Social content shows people getting on a first-name basis with the brand by knitting a Dunkin' sweater, getting a themed hairdo and more.
By Erica Sweeney • Jan. 4, 2019 -
Cadbury challenges fans to find Creme Eggs hidden in other brands' ads
Viewers who spot an egg in an ad can take a photo of the sighting and upload it to a microsite for the chance to win a prize.
By Erica Sweeney • Jan. 4, 2019 -
Nike
5 stories that shaped retail marketing in 2018
Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.
By Cara Salpini • Jan. 3, 2019
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