Social Media: Page 11

  • TikTok Google
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    Retrieved from Radu Oncescu/Twitter on September 22, 2023
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    Column

    Sociable: TikTok explores partnership with Google to drive search traffic

    The new experiment has seen some users shown Google search panels within TikTok search results.

    By Andrew Hutchinson • Sept. 22, 2023
  • A row of students standing and leaning against a brick wall. In their hands are cellphones
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    Wavebreakmedia via Getty Images
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    Brand interactions evolve on social media: Here’s what the numbers say

    If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

    By • Sept. 22, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Two Meta avatars posing for the DressX x Diesel collection.
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    Courtesy of DressX, Diesel
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    Diesel partners with DressX on collection for Meta Avatars

    Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.

    By Xanayra Marin-Lopez • Sept. 21, 2023
  • A Halloween themed Bacardi bottle on a table with Halloween decorations and bats.
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    Courtesy of Bacardi
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    Bacardí mixes up scares in new Halloween campaign

    New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

    By • Sept. 21, 2023
  • NYX turns Gen Z stars into Universal Monsters for Halloween campaign
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    Courtesy of NYX Professional Makeup
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    NYX turns Gen Z stars into Universal Monsters for Halloween campaign

    The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers. 

    By • Sept. 19, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok looks past last-click as part of measurement suite expansion

    A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

    By • Sept. 19, 2023
  • chamberlain coffee
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    Courtesy of Chamberlain Coffee
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    How Chamberlain Coffee aims for broad appeal while catering to Gen Z

    Already a big deal on social media, the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase.

    By Chris Casey • Sept. 18, 2023
  • Half of the image is a orange background with the other half depicting a person on bike, sipping a coffee.
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    Courtesy of Peet's Coffee
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    Peet’s Coffee brews large integrated campaign with Mischief

    By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.

    By • Sept. 18, 2023
  • American Eagle's OOH billboard on New York’s High Line displaying a variety of its jeans.
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    Courtesy of American Eagle
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    American Eagle bets on QR codes for OMJeans NYC takeover

    A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

    By • Sept. 14, 2023
  • Lysol debuts 'Air-aoke' experience to showcase sanitizer power
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    Courtesy of Lysol
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    Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

    Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

    By • Sept. 14, 2023
  • TikTok sign outside of office building.
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    Mario Tama / Staff via Getty Images
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    TikTok Shop launches in US

    Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

    By Nate Delesline III • Sept. 12, 2023
  • Two people taking a selfie.
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    mixetto via Getty Images
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    McCann streamlines social, influencer services under new content studio

    McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

    By • Sept. 11, 2023
  • a graphic of a Burger King Whopper
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    Courtesy of Burger King
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    Burger King vies to extend viral Whopper jingle’s shelf life with remix

    The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.

    By • Sept. 8, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images
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    Meta to deprecate Facebook News tab in 3 European countries

    The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.

    By Aaron Baar • Sept. 7, 2023
  • Candy Crush Soda Saga
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    Courtesy of Candy Crush Soda Saga
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    World Surfing League promotes finals with Candy Crush tournament

    The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

    By • Sept. 7, 2023
  • A woman shows off her underarm tattoos on the subway as part of a Dove campaign
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    Retrieved from Ogilvy on September 06, 2023
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    Dove encourages women to embrace armpit confidence for NYFW

    A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

    By • Sept. 6, 2023
  • Three Oscar Mayer Scramblers against a yellow background.
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    Courtesy of Kraft Heinz
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    Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

    The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

    By • Sept. 6, 2023
  • A side-by-side of two people streaming demonstrating DirecTV's social media takeover with Team Whistle around the college and NFL football seasons.
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    Permission granted by Team Whistle
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    DirecTV Stream plans social media takeover to score football fans

    The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.

    By Aaron Baar • Aug. 31, 2023
  • A Chipotle Mexican Grill employee.
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    Courtesy of Chipotle
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    Chipotle takes Gen Z behind the scenes to recruit new employees

    The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

    By • Aug. 31, 2023
  • A package of Capri Sun meant to look like noise canceling headphones against a white background.
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    Courtesy of Capri Sun
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    Capri Sun showcases ‘kid-noise canceling technology’ in new campaign

    A social-first campaign for the Kid Noise-Canceling Juice Drink product plays off the idea that each packet of Capri Sun takes 50 seconds to consume.

    By • Aug. 31, 2023
  • The logo of Google Cloud is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023 in Hanover, Germany.
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    Alexander Koerner / Stringer via Getty Images
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    Estée Lauder bets generative AI can keep pace with shifting consumer tastes

    The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

    By • Aug. 29, 2023
  • Gap's Fall 2023 Adult campaign showcasing its fall clothing collection. Pictured is Veneda Carter with her two-year-old daughter Bobbi.
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    Permission granted by Gap
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    How Gap put a fresh spin on nostalgia for its fall campaign

    The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

    By • Aug. 29, 2023
  • Comedian Keegan-Michael Key holds a fake script as part of the NFL's campaign, "You Can't Make This Stuff Up."
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    Courtesy of the NFL
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    NFL spoofs scripted rumors in star-studded kickoff campaign

    “You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.

    By • Aug. 28, 2023
  • Illustration of a yellow character standing in the middle of a school campus.
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    Courtesy of Walmart
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    Walmart launches back-to-school ‘Supercampus’ experience on Roblox

    Designed to follow the platform’s latest age rules, the back-to-school experience allows kids to play games featuring Bic, Crayola and other brands.

    By Tatiana Walk-Morris • Aug. 28, 2023
  • Threads web app
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    Courtesy of Meta
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    Marketers trialing Threads say it comes at the expense of Instagram, Facebook

    Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

    By • Aug. 24, 2023