Chips Ahoy leverages AR to support multicultural teen artists

The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

By Aaron Baar • Oct. 26, 2023

Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

By Jessica Deyo • Oct. 26, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Meta revenue surges 23% but volatility could soften advertiser demand

Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

By Chris Kelly • Oct. 26, 2023

Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users

The case could see Meta forced to add an algorithmic opt-out for all users.

By Andrew Hutchinson • Oct. 25, 2023

Edgewell, Ford on preserving an innovative streak in times of constraint

Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick.

By Peter Adams • Oct. 20, 2023

Snap helps brands streamline creator partnerships with new solutions

Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

By Aaron Baar • Oct. 19, 2023

How General Mills refreshed its fruit snack brands to fend off disruptors

Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.

By Peter Adams • Oct. 19, 2023

State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

By Peter Adams • Updated Oct. 18, 2023

TikTok unveils Out of Phone OOH ad solution for brands

L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

By Aaron Baar • Oct. 17, 2023

Jack in the Box cooks up horror short for Halloween

“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

By Chris Kelly • Oct. 13, 2023

Google helps advertisers extend social strategies across its platforms

The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

By Aaron Baar • Oct. 12, 2023

How Meta, TikTok ad-free tiers could impact advertiser budgets

Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

By Jessica Deyo • Oct. 12, 2023

How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

By Aaron Baar • Oct. 12, 2023

E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

By Sara Karlovitch • Oct. 12, 2023

Snapchat courts brands with interactive Halloween series starring creators

Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

By Jessica Deyo • Oct. 9, 2023

Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.

By Aaron Baar • Oct. 5, 2023

Why Olaplex created a faux product to address dupe culture on TikTok

The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

By Jessica Deyo • Oct. 5, 2023

Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

By Sara Karlovitch • Oct. 4, 2023

State Farm seizes on fan mania around Taylor Swift’s rumored relationship

Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.

By Peter Adams • Oct. 3, 2023

Sociable: TikTok experiments with ad-free subscriptions

The experiment could be related to evolving EU regulations and follows reports that Meta is also considering ad-free subscriptions. 

By Andrew Hutchinson • Oct. 3, 2023

Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment

To capitalize on a viral moment around the singer’s visit to an NFL game, the brand and agency Rethink came up with a new sauce in less than 24 hours.

By Chris Kelly • Sept. 28, 2023

Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

By Andrew Hutchinson • Sept. 28, 2023

Grubhub expands Snoop Dogg-starring effort on tail of international success

Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.

By Sara Karlovitch • Sept. 26, 2023

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.

By Peter Adams • Sept. 26, 2023

Pinterest focuses on possibility in new global ad push

New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London.

By Sara Karlovitch • Sept. 25, 2023