Social Media: Page 108
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Absolut
Report: Absolut sees 2.5x higher engagement with Reddit video ads
The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."
By Erica Sweeney • March 25, 2019 -
Q&A
NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.
By Peter Adams • March 25, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
John Hazard
ColumnComic Dive: Beer Wars
A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?
By John Hazard • March 22, 2019 -
Turner Sports unveils Instagram AR game for March Madness
Basketball fans can toss busted brackets into a virtual trash can within Instagram Stories.
By Robert Williams • March 22, 2019 -
Dunkin' and Saucony bring back doughnut-themed running shoe
Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.
By Erica Sweeney • March 22, 2019 -
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In
"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.
By Peter Adams , Erica Sweeney • March 22, 2019 -
Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice
However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion.
By Erica Sweeney • March 22, 2019 -
P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat
Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.
By Erica Sweeney • March 21, 2019 -
Burger King sets rivals' ads aflame with AR app
Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.
By Robert Williams • March 21, 2019 -
Miller Lite reimagines controversial Bud Light ad, provoking a response
As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.
By Peter Adams • March 20, 2019 -
Pinterest, Airbnb find brand synergy with co-produced travel guide
The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.
By Erica Sweeney • March 20, 2019 -
Facebook nixes gender, age and ZIP code for some ad targeting in latest settlement
Housing, employment and credit ads will not be able to use these criteria for targeting, after five lawsuits said they discriminate against certain groups.
By Erica Sweeney • March 20, 2019 -
Twitter McDonald's
McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes
The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.
By Erica Sweeney • March 20, 2019 -
Instagram launches in-app checkout with 20 major brands
Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions.
By Peter Adams • March 19, 2019 -
Smirnoff contest solicits pitches to bring Fourth of July parties to life
Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.
By Erica Sweeney • March 19, 2019 -
RawPixel via Unsplash
Pressure to take a stand on values extends to B2B companies, study finds
Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.
By Erica Sweeney • March 19, 2019 -
Long John Silver's serves up original album, audio coupons for Lent
Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.
By Robert Williams • March 19, 2019 -
P&G's Bounty teams with BuzzFeed on March Madness videos
Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.
By Robert Williams • March 19, 2019 -
Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds
While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.
By Erica Sweeney • March 18, 2019 -
Report: Snapchat prepares to unveil long-rumored gaming platform
Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.
By Robert Williams • March 18, 2019 -
Snickers and Skittles expand partnership with WWE
Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars.
By Erica Sweeney • March 18, 2019 -
Facebook loses 2 top executives amid strategy change
The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.
By Robert Williams • March 15, 2019 -
Accenture Interactive
How Accenture Interactive pairs brands with AR, VR to connect with consumers
At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.
By Chris Kelly • March 15, 2019 -
Column
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019 -
Kroger
Kroger expands Pinterest tie-up with first-party data ad targeting
A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.
By Erica Sweeney • March 15, 2019
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