Major League Baseball quietly resumes Papa John's partnership

Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales. 

By Alicia Kelso • April 1, 2019

Facebook ups ad transparency through updated library

A recent report found that 71% of marketers said they didn’t change their Facebook marketing strategy following the Cambridge Analytica scandal.

By Erica Sweeney • April 1, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

McDonald's makes black millennial consumers top priority with extensive 'campaign movement'

"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.

By Peter Adams • March 29, 2019

Busch hosts 'Busch League' social contest to sponsor amateur softball teams

The AB InBev beer brand will choose 10 recreational teams to receive cash, branded jerseys, free suds and appearances in an ad campaign.

By Robert Williams • March 29, 2019

Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site

A "shop by solution" gives users customized recommendations based on their needs.

By Robert Williams • March 29, 2019

Buffalo Wild Wings shames fans on Instagram for not watching March Madness

Fans of specific teams get the Stories message from an all-star alumnus of their school in the chain's highly targeted approach.

By Robert Williams • March 29, 2019

Netflix is fastest growing brand in 2019 as its value jumps 105%, report finds

Disney was the top-performing traditional media brand and entered the top 10 thanks to its value growing 40%.

By Erica Sweeney • March 29, 2019

Dunkin' and Peeps hit the road for spring-themed campaign

Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts.

By Erica Sweeney • March 29, 2019

Making YouTube work better with advanced TV

When it comes to planning a campaign that spans TV and digital media, brands often miss out on all the layers of extra content and audience segmentation the video platform holds, writes Channel Factory's Tony Chen.

By Tony Chen • March 29, 2019

Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled

The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder.

By Erica Sweeney • March 29, 2019

Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network

Names included in the Trusted Publishers network are not being shared for competitive reasons, a spokesperson said.

By Peter Adams • March 28, 2019

EMarketer: Reddit's ad revenue to jump 55% in 2019

The site's ad business is projected to reach $119 million this year and to more than double by 2021.

By Erica Sweeney • March 28, 2019

Red Bull partners with pro gamer Ninja on experiential contest

The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1.

By Erica Sweeney • March 28, 2019

Chiquita unpeels AR Snapcodes for World Banana Day

Stickers on 200 million bananas can be scanned to activate three immersive experiences in Snapchat.

By Robert Williams • March 28, 2019

OkCupid badges help 'Game of Thrones' fans find a date

Themed profile badges help pair app users based on the hit TV show ahead of its season eight premiere next month.

By Robert Williams • March 28, 2019

Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads

Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.

By Robert Williams • March 27, 2019

Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson

The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.

By Erica Sweeney • March 27, 2019

EMarketer: Snapchat's ad business will climb 24% this year

Sales are set to grow through 2021 even as the app's U.S. daily user base dips to 77.5 million this year.

By Robert Williams • March 27, 2019

Online ad spend will grow more quickly than expected in 2019, Zenith says

Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.

By Erica Sweeney • March 26, 2019

Microsoft, PlayStation boost results with Stories ads on Google AMP

A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.

By Robert Williams • March 26, 2019

Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us

While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke.

By Tim Burke • March 26, 2019

Nilla Wafers bakes 32-point ad recall jump into social video campaign

Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.

By Robert Williams • March 25, 2019

Kona Brewing teams with Bleacher Report for March Madness push

The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.

By Erica Sweeney • March 25, 2019

Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens

Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.

By Robert Williams • March 25, 2019

TikTok grosses $75M from virtual currency sales

People use the in-app coins to reward video creators, who can exchange the coins for digital gifts.​

By Robert Williams • March 25, 2019