Social Media: Page 109
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John Hazard and Lisa Burdige
NYT: Criminal probe into Facebook entangles smartphone makers
The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.
By Peter Adams • March 14, 2019 -
Febreze drops fresh album of musical ads
"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.
By Robert Williams • March 14, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Betabrand builds customer acquisition strategy around Facebook comments
The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks.
By Erica Sweeney • March 14, 2019 -
Olay
Olay turns its musical videos into a Broadway show
Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."
By Erica Sweeney • March 14, 2019 -
Nutrish/Tremor Video DSP
EMarketer: Social video ad spending will surge 44% by 2021
The category will make up 30% of video's total $14.9 billion in two years, as more brands shift to reach younger audiences on their preferred platforms.
By Robert Williams • March 13, 2019 -
Three Olives
Three Olives Vodka's influencer campaign boosts awareness 32%
The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.
By Robert Williams • March 13, 2019 -
Facebook replaces relevance score, changes ad metrics
The changes could help advertisers address trends like personalization and ad relevance.
By Erica Sweeney • March 13, 2019 -
Google lets YouTube creators add AR selfies to Stories
Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.
By Robert Williams • March 12, 2019 -
Basic Space looks to leverage the influencer economy
Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.
By Dan O'Shea • March 12, 2019 -
Twitter
How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions
At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."
By Chris Kelly • March 12, 2019 -
Acura, influencers dare March Madness fans to show off their skills on social
The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.
By Robert Williams • March 12, 2019 -
Pedigree links shelter dog support drive to documentary sponsorship
The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.
By Erica Sweeney • March 12, 2019 -
Natalie Koltun / Marketing Dive
Marketers at SXSW discuss building brands via social awareness
Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.
By Natalie Black (Koltun) • March 11, 2019 -
Dior designs AR filter for Instagram during Paris Fashion Week
The filter generated more than 2.6 million impressions for the European luxury fashion brand.
By Robert Williams • March 11, 2019 -
Chobani
Chobani hosts Instagram 'swag drops' to promote kids line
The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.
By Erica Sweeney • March 11, 2019 -
Variety: Comedy Central premieres YouTube channel dedicated to digital originals
The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios.
By Erica Sweeney • March 11, 2019 -
Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys
The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.
By Erica Sweeney • March 10, 2019 -
Mercedes honors International Women's Day with Bertha Benz mini-film
A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.
By Erica Sweeney • March 8, 2019 -
Retrieved from Epic Games on July 02, 2018
'Fortnite' leads declines in battle royale games' social media mojo
However, the game was still ranked No. 1 with 88.2 million social mentions and 1.3 billion engagements.
By Robert Williams • March 8, 2019 -
Adidas taps Twitter livestream series to boost female athletes
Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.
By Robert Williams • March 8, 2019 -
Google dives deeper into visual search with shoppable ads in Images
The search giant's new features make its platform more directly competitive with Pinterest.
By Robert Williams • March 7, 2019 -
John Hazard and Lisa Burdige
Facebook outlines plans for 'privacy-focused' integration of Instagram, WhatsApp and Messenger
CEO Mark Zuckerberg said the company will shift its focus to encrypted communications, so conversations can be intimate, ephemeral and secure.
By Erica Sweeney • March 7, 2019 -
Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program
Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.
By Robert Williams • March 7, 2019 -
Gillette lets Twitch users earn virtual currency for purchases
As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.
By Erica Sweeney • March 7, 2019 -
Wendy's trolls McDonald's on Frozen Food Day
A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.
By Robert Williams • March 7, 2019
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