Social Media: Page 103
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Q&A
How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future
At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.
By Peter Adams • May 1, 2019 -
IAB: Brands will boost spending on video content by 25% in 2019
About half of this year's video spend will be devoted to original content.
By Barry Levine • April 30, 2019 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Twitter expands livestream video lineup with NFL, MTV, Univision and more
For the first time, the platform is also collaborating with The Wall Street Journal and Time magazine on original content.
By Robert Williams • April 30, 2019 -
'Avengers' movie triggers massive jump in social chatter, study says
Along with Marvel Studios, Audi, Coca-Cola, McDonald's and Mastercard snagged the most mentions among brand tie-ins with the blockbuster movie, Talkwalker found.
By Robert Williams • April 30, 2019 -
Opinion
Demographic targeting: How different generations use mobile apps
Understanding how different generations use smartphones helps advertisers optimize campaigns for more personalized content, writes Smaato CRO Glenn Fishback.
By Glenn Fishback • April 30, 2019 -
Study: Instagram sponsored posts surge 150%
As influencer marketing evolves, a wider variety of content formats are being used, including Stories, videos and carousel posts.
By Robert Williams • April 30, 2019 -
Hardee's celebrates meat-only sandwich by planting 10M vegetables
The QSR brought back a popular roast beef sandwich with its tongue-in-cheek "Save the Veggies" campaign.
By Chris Kelly • April 30, 2019 -
Sargento delivers 'world's slowest pizza' to unveil aged cheese line
To spotlight the launch and highlight the aging process, the cheese brand will deliver free pizzas in four to 18 months.
By Laura Klepacki • April 29, 2019 -
Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Robert Williams • April 29, 2019 -
Snap plans premium 6-second ad inventory for biggest Discover shows
Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.
By Robert Williams • April 29, 2019 -
Tostitos, Avocados From Mexico team for experiential Cinco de Mayo promotion
Street teams will rove around New York City with table-side guacamole carts to distribute brunch-inspired snacks.
By Dianna Christe • April 26, 2019 -
NBCUniversal game app drops episodic, interactive adventures
The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."
By Robert Williams • April 26, 2019 -
Ad Age: Taco Bell sponsors Bleacher Report's NBA-focused Instagram account
As the first brand to sponsor House of Highlights on a weekly basis, the chain aims to reach social-savvy sports fans with humorous content and post-game interviews.
By Robert Williams • April 26, 2019 -
KFC drops sexy Mother's Day video
Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year.
By Dianna Christe • April 26, 2019 -
Column
Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work
How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.
By Natalie Black (Koltun) • April 26, 2019 -
RaceTrac runs up social buzz with 'The Freeze' mascot
With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.
By Robert Williams • April 25, 2019 -
Facebook sees 26% revenue growth as $5B FTC fine looms
Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.
By Robert Williams • April 25, 2019 -
Heineken taps 'The Office' stars to push new non-alcoholic beer
The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix.
By Dianna Christe • April 25, 2019 -
NFL picks shoppable Instagram posts for draft hat sales
The move capitalizes on the second-screening trend of viewers browsing their phone while tuning in to the televised draft.
By Robert Williams • April 25, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.
By Peter Adams • April 24, 2019 -
Facebook attracts fewer ad dollars in Q1, study finds
However, Instagram was a bright spot for the company, with a 44% jump in ad spend from a year earlier.
By Robert Williams • April 24, 2019 -
Snapchat sees revenue, user base grow on wider release of Android app
Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar.
By Robert Williams • April 24, 2019 -
Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
Doritos gamifies 'Spider-Man' campaign with web-based promo
The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere.
By Robert Williams • April 24, 2019 -
Sponsored by Virginia Wesleyan University
Traveling with technology: The history of apps
Did you know apps date back to 1983? Learn the history of apps and the role they play in society.
April 23, 2019