Social Media: Page 102
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Facebook expands WhatsApp mobile payments, eases policy on crypto ads
The social network also announced a crackdown on ads for financial services that are associated with predatory behavior.
By Robert Williams • May 9, 2019 -
Brands' cause marketing efforts fail to break through with Gen Z, report says
Just 12% of younger consumers readily associate familiar brands with the causes they support.
By Barry Levine • May 9, 2019 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Tropicana hotline rescues kids with tips for making Mother's Day brunch
Meanwhile, Reed's Ginger Beer shoots down moms' advice for upset stomachs in its first fully integrated campaign.
By Barry Levine • May 9, 2019 -
Chick-fil-A has the strongest QSR brand personality, study says
Fast food companies were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.
By Lauren Manning • May 9, 2019 -
Toyota and other auto brands favor Facebook, Instagram for social media ads
Volkswagen and Nissan placed 100% of their social ads on Facebook, while Tesla skipped paid social altogether.
By Robert Williams • May 8, 2019 -
'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube
The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral.
By Peter Adams • May 8, 2019 -
Study: Mobile is key to preventing higher subscriber churn
A disappointing mobile experience is most likely to lead U.S. viewers to cancel a subscription to streaming video, music, gaming or news services.
By Robert Williams • May 8, 2019 -
Axe teams with gaming influencer for social contest
Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon.
By Robert Williams • May 8, 2019 -
Cheez-It hides stockpile of new snack for scavenger hunt
To promote the new Snap'd cracker, the Kellogg brand will tease the location of a secret bunker on Twitter.
By Dianna Christe • May 8, 2019 -
Deep Dive
How will in-game advertising change as Google, Facebook, Snap and Apple level up?
Several forces brought mobile-first companies into gaming in a bigger way this year, potentially creating new opportunities for marketers.
By Robert Williams • May 8, 2019 -
How Kraft Heinz plans to give moms a break for Mother's Day
Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.
By Peter Adams • May 7, 2019 -
Facebook updates video ranking to boost original content
The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.
By Robert Williams • May 7, 2019 -
90% of marketers see revenue impact from social media, survey says
However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.
By Robert Williams • May 7, 2019 -
Study: Influencers, social media ads drive direct sales while voice lags
Data security concerns and difficulty comparing products hinder growth in voice-powered shopping.
By Robert Williams • May 7, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 7, 2019 -
Mercedes-Benz revs up Instagram AR filters in millennial campaign
Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.
By Robert Williams • May 6, 2019 -
Opinion
Feud for thought: the rise of brand banter on social media
Stoking an online rivalry has the potential for explosive media attention, but before you begin, consider these tips by digital agency PMG's Erica Aveard and Katie Friedman.
By Erica Aveard and Katie Friedman • May 6, 2019 -
Column
Comic Dive: The Right Brew
While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer.
By John Hazard • May 3, 2019 -
Cars.com extends Tinder-like services to match salespeople, potential customers
Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.
By Barry Levine • May 3, 2019 -
Denny's promotes brand revamp in multicultural push
In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.
By Lauren Manning • May 2, 2019 -
Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race
The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.
By Robert Williams • May 2, 2019 -
Coca-Cola lets mobile users unlock prizes with 'Sip & Scan' packaging
The beverage giant is ramping up its first new summer campaign in six years by transforming bottles with peel-away wristbands.
By Robert Williams • May 2, 2019 -
Foot Locker, Champion team up for esports apparel, in-store competition and streaming
Five esports teams will compete in a tournament on May 18 that will be streamed on Twitch.
By Barry Levine • May 2, 2019 -
Facebook revamps apps with more DTC features while stressing privacy
Influencer sales features and lead-generation tools in Messenger come as the social giant prioritizes private groups and visual stories over the News Feed.
By Robert Williams • May 1, 2019 -
Opinion
Facebook's new competition-based ad metrics are what we've always needed
With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.
By Orlando Rios • May 1, 2019