Social Media: Page 104
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Shopify adds Facebook dynamic ads, Snapchat Story Ads
Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.
By Robert Williams • April 29, 2019 -
Snap plans premium 6-second ad inventory for biggest Discover shows
Non-skip placements will be available for shows with the strongest engagement and comes as viewing time on Snapchat has tripled.
By Robert Williams • April 29, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Tostitos, Avocados From Mexico team for experiential Cinco de Mayo promotion
Street teams will rove around New York City with table-side guacamole carts to distribute brunch-inspired snacks.
By Dianna Christe • April 26, 2019 -
NBCUniversal game app drops episodic, interactive adventures
The free-to-play games have stories based on shows like "Saved by the Bell," "Vanderpump Rules" and "Law & Order."
By Robert Williams • April 26, 2019 -
Ad Age: Taco Bell sponsors Bleacher Report's NBA-focused Instagram account
As the first brand to sponsor House of Highlights on a weekly basis, the chain aims to reach social-savvy sports fans with humorous content and post-game interviews.
By Robert Williams • April 26, 2019 -
KFC drops sexy Mother's Day video
Dessert biscuits from Cinnabon and a Colonel Sanders-inspired Chippendales dancer are part of the push for one of the chain's busiest days of the year.
By Dianna Christe • April 26, 2019 -
Column
Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work
How can a brand effectively make a marketing video without branding? For the tech company, that meant letting its creative partners loose.
By Natalie Black (Koltun) • April 26, 2019 -
RaceTrac runs up social buzz with 'The Freeze' mascot
With ad agency R/GA Austin, the gas station chain is expanding its promotion at Atlanta Braves games with a dedicated Twitter account and social videos.
By Robert Williams • April 25, 2019 -
Facebook sees 26% revenue growth as $5B FTC fine looms
Top 100 advertisers made up less than 20% of total ad revenue, indicating the platform's advertiser base has diversified, per COO Sheryl Sandberg.
By Robert Williams • April 25, 2019 -
Heineken
Heineken taps 'The Office' stars to push new non-alcoholic beer
The partnership underscores the enduring appeal of a TV show whose final episode aired six years ago yet remains a top offering on Netflix.
By Dianna Christe • April 25, 2019 -
NFL picks shoppable Instagram posts for draft hat sales
The move capitalizes on the second-screening trend of viewers browsing their phone while tuning in to the televised draft.
By Robert Williams • April 25, 2019 -
Sweetarts looks to win over Gen Z with diversity-driven 'Be Both' campaign
The Ferrara Candy brand's largest advertising effort in years was created with its new creative agency Duncan Channon.
By Peter Adams • April 24, 2019 -
Facebook attracts fewer ad dollars in Q1, study finds
However, Instagram was a bright spot for the company, with a 44% jump in ad spend from a year earlier.
By Robert Williams • April 24, 2019 -
Snapchat sees revenue, user base grow on wider release of Android app
Q1 also brought a 15% increase in the number of advertisers on the platform, according to MediaRadar.
By Robert Williams • April 24, 2019 -
Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
Doritos gamifies 'Spider-Man' campaign with web-based promo
The PepsiCo snack brand's global push builds on fan anticipation for the film's July premiere.
By Robert Williams • April 24, 2019 -
VWU
Sponsored by Virginia Wesleyan UniversityTraveling with technology: The history of apps
Did you know apps date back to 1983? Learn the history of apps and the role they play in society.
April 23, 2019 -
PopSockets boosts recall 56% with Facebook playable ads
The mobile accessories maker's campaign resulted in an average of 5.3 interactions per unique user.
By Robert Williams • April 23, 2019 -
Deep Dive
What Keith Weed's departure means for Unilever — and CMOs generally
Reports that the company could retire the chief marketer mantle with the loss of one of its most high-profile champions would be neither entirely surprising nor the alarm bell some industry watchers might think it is, according to analysts.
By Peter Adams • April 23, 2019 -
Syfy revamps AR app, Facebook photo filter for 'Happy' series promo
The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.
By Robert Williams • April 22, 2019 -
45% of diners have tried a restaurant because of social media
Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.
By Alicia Kelso • April 22, 2019 -
Adidas, Donald Glover drop short films for new shoe deal
Glover also used Apple's AirDrop feature to give away pairs of the new sneakers to Coachella attendees.
By Robert Williams • April 22, 2019 -
Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
By Robert Williams • April 18, 2019 -
Axe takes another swing at breaking masculine stereotypes with 'bathsculinity' campaign
Comedian-actor Lil Rel Howery appears in a series of YouTube ads as part of the Unilever brand's latest push to redefine masculinity.
By Laura Klepacki • April 18, 2019
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