Baskin-Robbins teams with Netflix for 'Stranger Things'-inspired ice cream truck

Inspired by the show's Scoops Ahoy Ice Cream parlor, the activation is the latest brand partnership to bring the hit show to life.

By Dianna Christe • May 29, 2019

Sweetgreen unveils Pride-focused marketing campaign

The chain is also kicking off its first national marketing effort this summer, with plans to donate $1 from every bowl sold on June 2 to a program for homeless LGBTQ+ youth.

By Lauren Manning • May 29, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Instagram Shopping used by 39% of UK Gen Zers, study finds

The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.

By Robert Williams • May 28, 2019

Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans

Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal.

By Peter Adams • May 28, 2019

Gillette extends #MyBestSelf push with video of transgender teen's first shave

With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity.

By Barry Levine • May 28, 2019

New Amsterdam Vodka sponsors NHL's 'Stanley Cup Live' as it expands to Twitter

When it appeared exclusively on Facebook Live last year, the majority of the pregame show's viewers were between the ages of 18 and 34.

By Robert Williams • May 28, 2019

EMarketer cuts 2019 estimate of Facebook usage by 5%

Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.

By Robert Williams • May 28, 2019

Budweiser plans moment of silence for Memorial Day

The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media.

By Barry Levine • May 24, 2019

Facebook readies ad placements for WhatsApp stories

The addition could be a major change for the messaging app, which has historically resisted advertising.

By Robert Williams • May 24, 2019

YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships

One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.

By Barry Levine • May 24, 2019

Burger King hosts 'Whopper Loans' contest to drive app orders

Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.

By Robert Williams • May 24, 2019

Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink

By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.

By Natalie Black (Koltun) • May 24, 2019

Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes

With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.

By Barry Levine • May 23, 2019

Social media overtakes word-of-mouth for tech reviews, study finds

Video sources like YouTube are growing more popular for tips and discovery around personal technology.

By Robert Williams • May 22, 2019

Spindrift 'superfan' Kristen Bell curates digital audio on Spotify, Pandora

Songs with fruit in the title or artist name are interspersed with 15-second audio ads as part of the drink's summer campaign.

By Robert Williams • May 22, 2019

Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing

The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.

By Peter Adams • May 22, 2019

Study: 88% of consumers show 'appnostic' mobile behavior

The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.

By Robert Williams • May 21, 2019

Cointreau mixes with Bumble for Margarita Mondays

Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.

By Robert Williams • May 21, 2019

Busch offers to marry a lucky couple and pay the bill

A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.

By Barry Levine • May 21, 2019

Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo

The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.

By Chantal Tode , Barry Levine • May 21, 2019

DoorDash emulates restaurant pop-up trend in new integrated campaign

The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.  

By Peter Adams • May 20, 2019

AB InBev quietly builds in-house creative agency

In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.

By Dianna Christe • May 20, 2019

Study: Victoria Beckham leads luxury fashion brands in social engagement

Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.

By Robert Williams • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

Should grocers open pop-up shops?

While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.

By Lauren Manning • May 20, 2019