Social Media: Page 101
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Facebook readies ad placements for WhatsApp stories
The addition could be a major change for the messaging app, which has historically resisted advertising.
By Robert Williams • May 24, 2019 -
John Hazard
YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships
One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.
By Barry Levine • May 24, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Burger King hosts 'Whopper Loans' contest to drive app orders
Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.
By Robert Williams • May 24, 2019 -
Column
Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink
By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.
By Natalie Black (Koltun) • May 24, 2019 -
Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes
With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.
By Barry Levine • May 23, 2019 -
Social media overtakes word-of-mouth for tech reviews, study finds
Video sources like YouTube are growing more popular for tips and discovery around personal technology.
By Robert Williams • May 22, 2019 -
Spindrift
Spindrift 'superfan' Kristen Bell curates digital audio on Spotify, Pandora
Songs with fruit in the title or artist name are interspersed with 15-second audio ads as part of the drink's summer campaign.
By Robert Williams • May 22, 2019 -
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing
The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.
By Peter Adams • May 22, 2019 -
Study: 88% of consumers show 'appnostic' mobile behavior
The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.
By Robert Williams • May 21, 2019 -
Cointreau mixes with Bumble for Margarita Mondays
Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.
By Robert Williams • May 21, 2019 -
Busch
Busch offers to marry a lucky couple and pay the bill
A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.
By Barry Levine • May 21, 2019 -
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels.
By Chantal Tode , Barry Levine • May 21, 2019 -
DoorDash
DoorDash emulates restaurant pop-up trend in new integrated campaign
The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.
By Peter Adams • May 20, 2019 -
Christopher Doering
AB InBev quietly builds in-house creative agency
In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects.
By Dianna Christe • May 20, 2019 -
Victoria Beckham
Study: Victoria Beckham leads luxury fashion brands in social engagement
Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.
By Robert Williams • May 20, 2019 -
Macy's
Macy's summer campaign heads outside with Pinterest Pincodes
Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
Brandless
Should grocers open pop-up shops?
While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets.
By Lauren Manning • May 20, 2019 -
TikTok tops App Store downloads for fifth straight quarter
The social-video app is the only one in the top five not owned by Facebook or Google.
By Robert Williams • May 17, 2019 -
Wingstop lets fans 'video bomb' its TV ad
Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.
By Robert Williams • May 17, 2019 -
Waze zooms in on local pain points with first TV ads for Carpool
Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.
By Natalie Black (Koltun) • May 17, 2019 -
Reese goes all-in on ASMR with feature-length film starring 5 creators
The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.
By Barry Levine • May 17, 2019 -
Miller Lite sponsors Dallas Cowboys-affiliated esports organization
The partnership includes influencer-backed original content, in-person events and co-branded merchandise.
By Barry Levine • May 17, 2019 -
John Hazard
ColumnComic Dive: Home Shopping Networks
As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever.
By John Hazard • May 17, 2019 -
Canada's No Frills gives gaming a try
Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.
By Lauren Manning • May 16, 2019 -
Study: Mobile gaming more popular than social media
Tapjoy found 41% of people are likely to pay attention to ads in mobile games, ahead of the internet (17%), magazines (15%) and billboards (15%).
By Robert Williams • May 16, 2019
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