Social Media: Page 99
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Report: Snapchat debuts in-app stores for some influencers
Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.
By Robert Williams • June 7, 2019 -
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.
By Peter Adams • June 6, 2019 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return
The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.
By Barry Levine • June 6, 2019 -
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.
By Peter Adams • June 6, 2019 -
Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
IAB releases playable ads guide as format's reach grows
Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.
By Robert Williams • June 5, 2019 -
Coca-Cola offers $10K for consumers to create best new drink concoction
The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.
By Cathy Siegner • June 5, 2019 -
Belvedere Vodka duets with Janelle Monáe for UGC, diversity push
The "Beautiful Future" messages are in line with the advertising industry's push for greater diversity and inclusion.
By Tatiana Walk-Morris • June 5, 2019 -
Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.
By Tatiana Walk-Morris • June 5, 2019 -
Instagram now lets brands boost organic posts as ads
Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.
By Robert Williams • June 5, 2019 -
Deep Dive
Got to be real: the dos and don'ts of musical branding campaigns
Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.
By Chris Kelly • June 5, 2019 -
Study: Gen Z opts for personalized, interactive content over privacy
While 38% prefer ads to be targeted around their browsing history or preferences, the cohort is less concerned about how brands will use their data.
By Robert Williams • June 4, 2019 -
IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters
The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it.
By Barry Levine • June 4, 2019 -
Pernod Ricard links with new Gen Z-focused agency on global music festival
Planned across three continents, the events are the first to be co-sponsored by Pernod Ricard brands, including Beefeater, Jameson, Ballantine's and Absolut.
By Barry Levine • June 4, 2019 -
OpenTable showcases LGBTQ+ restaurants for Pride Month
The reservation platform joins a growing mix of restaurant brands including Starbucks, sweetgreen and fresh&co that are showing support for the LGBTQ+ community.
By Alicia Kelso • June 4, 2019 -
Foursquare buys location-tracking firm Placed from Snap
The deal could amplify Foursquare's efforts in helping mobile marketers track foot traffic to retail locations.
By Robert Williams • June 3, 2019 -
Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Courvoisier Cognac drinks up partnership with Def Jam Recordings
The brands are planning a series of activations inspired by key cultural moments in hip-hop and events supporting emerging artists.
By Dianna Christe • June 3, 2019 -
Column
Comic Dive: Run For The Border, Get A Room
In its biggest lifestyle play yet, Taco Bell doubles down on millennial marketing with a branded hotel that scratches several tactical itches.
By John Hazard • May 31, 2019 -
Gatorade boosts UGC with new app for teen athlete videos
The free platform aims to help younger users capture and share videos of their best sports moments.
By Robert Williams • May 31, 2019 -
Chipotle joins spelling bee to pit its ingredients against competitors'
At this year's Scripps National Spelling Bee, some contestants participated in word challenges involving ingredients like "avocado" and "carrageenan."
By Barry Levine • May 31, 2019 -
Facebook expands rewarded video, playable ads for mobile games
Nearly 80% of game developers that use ads and in-app purchases to monetize their content said rewarded video is the most effective format.
By Robert Williams • May 30, 2019 -
Study: Gen Z cares about issues and is skeptical of brands
Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.
By Barry Levine • May 30, 2019 -
Old Spice salutes 'Godzilla' to promote Walmart exclusives
Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain.
By Barry Levine • May 30, 2019 -
Opinion
Why New Coke is back
Coca-Cola plans to feature its decades-old beverage flop in "Stranger Things." But the reason behind the move isn't nostalgia alone, writes Ericho Communications' founder Eric Yaverbaum.
By Eric Yaverbaum • May 30, 2019