Mobile: Page 75
-
HTC pivots to host annual conference in VR
As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.
By Dianna Christie , Natalie Koltun • March 20, 2020 -
Retrieved from Flickr.
Comscore, Kargo implement new brand safety tools addressing coronavirus
Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.
By Peter Adams • March 19, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Coronavirus spurs drastic change in social media ads, study says
The number of hand-washing photos surged 600% in a week, while ads showed a 30% drop in the use of "human connection" imagery.
By Robert Williams • March 19, 2020 -
Retrieved from Apple App Store on March 19, 2020
Popsugar plans free workout app as coronavirus disrupts routines
Once the crisis abates, the women's lifestyle brand could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.
By Robert Williams • March 19, 2020 -
Retrieved from Lay's on March 19, 2020
Lay's weaves brand into Snapchat series 'Endless'
The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.
By Robert Williams • March 19, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on white". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
3 strategies for strengthening brands amid coronavirus uncertainty
A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.
By Peter Adams • March 18, 2020 -
Coronavirus boosts mobile usage in China, Italy
TikTok surged to a record week of 3 billion hours in total usage in China, App Annie found.
By Robert Williams • March 18, 2020 -
Courtesy of Starbucks
Starbucks tests mobile payments with Bakkt cryptocurrency
The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.
By Robert Williams • March 18, 2020 -
'Pokémon Go' tweaked for indoor play during coronavirus pandemic
Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.
By Robert Williams • March 18, 2020 -
Apple fined $1.23B in France on antitrust charges
France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.
By Robert Williams • March 18, 2020 -
Courtesy of LinkedIn
Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads
As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings.
By Dianna Christie • March 18, 2020 -
Grocery apps see record downloads during coronavirus outbreak
Instacart, Walmart Grocery and Shipt saw 218%, 160% and 124% lifts, respectively, in average daily downloads compared to last month.
By Tatiana Walk-Morris • March 17, 2020 -
Fairway tames store lines with a skip-checkout app
The grocer has promoted the tool, beefed up staffing and added servers to process orders. At one Manhattan store, around 30% of transactions come through the app.
By Jeff Wells , Jessica Dumont • March 17, 2020 -
Report: Instagram plans to sell ads on IGTV video app
Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.
By Robert Williams • March 17, 2020 -
Courtesy of Arcus
7-Eleven adds cash-to-digital payments in Latin America
In partnership with fintech provider Arcus, the convenience chain is giving customers in the region another reason to visit its stores.
By Robert Williams • March 17, 2020 -
Permission granted by Chipotle
Chipotle tackles social distancing with virtual hangouts on Zoom
As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."
By Robert Williams • March 17, 2020 -
Apps will drive 25% of e-commerce traffic by 2020 holidays, study says
App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.
By Tatiana Walk-Morris • March 16, 2020 -
AppsFlyer: Gaming apps to boost install ad spending to $31B this year
The Asia Pacific region will remain the biggest market for app install advertising at $16.9 billion, though its growth is set to be the slowest among major areas.
By Robert Williams • March 16, 2020 -
Courtesy of PepsiCo
Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign
An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.
By Dianna Christie • March 16, 2020 -
EMarketer: Coronavirus will slow 2020 ad spending growth to 7%
Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.
By Robert Williams • March 16, 2020 -
TikTok is the biggest advertiser on Snapchat, study says
The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.
By Robert Williams • March 16, 2020 -
Consumer spend via chatbot to reach $142B by 2024
A new report by Juniper Research found the technology can cut costs and drive sales by acting as a first point of consumer contact.
By Tatiana Walk-Morris • March 16, 2020 -
Kantar: Public health memes proliferate on social media amid coronavirus
Many posts have emphasized the importance of taking health advice seriously.
By Robert Williams • March 16, 2020 -
TikTok owner shifts executives to boost overseas operations
ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app.
By Robert Williams • March 13, 2020 -
Retrieved from The New York Times on March 13, 2020
New York Times Magazine brings ads, music content to life with Google Lens
For the first time, the magazine will have print ads with interactive features that readers can see by scanning them with a smartphone.
By Robert Williams • March 13, 2020
Previous
