Mobile: Page 74
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John Hazard/Marketing Dive
ColumnComic Dive: Virtual Realities
As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.
By John Hazard • March 27, 2020 -
Magna: Digital ad sales will dip 2% in H1 and rebound in H2
Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.
By Dianna Christie • March 27, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets
The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown.
By Robert Williams • March 27, 2020 -
Courtesy of Inspire Brands
Jimmy John's delivers fresh bread to drive social buzz
App customers can post pictures of their homemade bread creations to social media and include the hashtags #FreakyFreshBread and #MadeWithJJBread.
By Robert Williams • March 27, 2020 -
Courtesy of Pinterest
Pinterest upgrades merchant services as shopping searches jump
The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.
By Robert Williams • March 26, 2020 -
Courtesy of Busch
Busch livestreams 'Trivia Happy Hour' on Facebook
The brand will give away prizes and raise money for bartenders facing financial hardship during the coronavirus pandemic.
By Robert Williams • March 26, 2020 -
'Pokémon Go' spending jumps 67% after indoor play adjustments
U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.
By Robert Williams • March 26, 2020 -
JanSport runs TikTok challenge to raise charity awareness
Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.
By Robert Williams • March 26, 2020 -
Facebook says ad business 'weakening' despite usage spike under coronavirus
People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.
By Peter Adams • March 25, 2020 -
Retrieved from Behr Paint on March 25, 2020
Behr, West Elm design virtual backgrounds for Zoom amid WFH boom
The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.
By Robert Williams • March 25, 2020 -
Courtesy of Pinterest
Pinterest unveils 'Today' tab as traffic hits record highs
The new feature provides a hub for timely information, including updates about the coronavirus pandemic.
By Robert Williams • March 25, 2020 -
Retrieved from Instagram on March 25, 2020
Instagram adds video chat to help people stay connected
As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.
By Robert Williams • March 25, 2020 -
Twitter's ad revenue takes a hit around coronavirus even as active users surge
In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.
By Peter Adams • March 24, 2020 -
Smartphone shipments fell record 38% last month
The coronavirus pandemic disrupted supply chains and reduced demand, according to Strategy Analytics.
By Robert Williams • March 24, 2020 -
Courtesy of Nike
Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic
The sportswear brand is also offering its workout app for free as people are urged to remain isolated.
By Robert Williams • March 24, 2020 -
Courtesy of SoundCloud
SoundCloud teams with Twitch to help musicians get paid from livestreams
Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.
By Robert Williams • March 24, 2020 -
Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus
A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers.
By Peter Adams • March 23, 2020 -
Retrieved from Tapjoy on March 23, 2020
Huuuge Games boosts ROAS in test of Tapjoy ad format
Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.
By Robert Williams • March 23, 2020 -
Courtesy of Skyn
Condom brand puts racy spin on social distancing with social media content
Skyn is toying with the #staythef***home hashtag on Facebook, Twitter and Instagram as people self-isolate during the pandemic.
By Robert Williams • March 23, 2020 -
COVID-19 could cause AR/VR headset shipments to fall, IDC predicts
Shortages of key parts are restricting shipments, which are forecast to bounce back in the second half of 2020.
By Robert Williams • March 23, 2020 -
Courtesy of Shopify
Shopify launches 3D model, video integration for merchants
To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.
By Tatiana Walk-Morris • March 20, 2020 -
Podcast audience grows 16% to 104M US listeners, survey finds
About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.
By Robert Williams • March 20, 2020 -
TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries
PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.
By Robert Williams • March 20, 2020 -
Facebook suspends AR approvals amid coronavirus threat
The social media giant is working with its contractors to send reviewers home, where they can't approve or publish new AR effects.
By Robert Williams • March 20, 2020 -
Global ad spend growth retracts in response to coronavirus, eMarketer says
The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.
By Dianna Christie • March 20, 2020
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