Mobile: Page 76
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Twitch partners with Comscore on esports audience data
The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.
By Robert Williams • March 13, 2020 -
Chipotle offers free delivery, tamper-proof packaging in response to COVID-19
Customers will also be able to leave special instructions for delivery to limit contact.
By Julie Littman • March 13, 2020 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Starbucks US could switch to pickup, delivery orders as COVID-19 spreads
Operations are continuing as normal, but CEO Kevin Johnson said stores in the U.S. and Canada could limit seating, enable mobile order-only scenarios for pickup or delivery or only keep drive-thrus open.
By Julie Littman • March 12, 2020 -
Can retailers win consumers with voice technology?
To harness the potential of voice tech, brands must elevate user experiences and have transparent data collection practices.
By Tatiana Walk-Morris • March 12, 2020 -
Amazon's Twitch expands sports programming with women's soccer
The livestreaming platform will show 24 Women's National Soccer League games for free this season.
By Robert Williams • March 12, 2020 -
Snapchat rolls out Lens Web Builder for AR ads
The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.
By Robert Williams • March 12, 2020 -
Atom Tickets lets app users share moviegoing plans on Snapchat
An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.
By Robert Williams • March 12, 2020 -
Half of Gen Z, millennials 'don't know how they'd get through life' without video
Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found.
By Robert Williams • March 11, 2020 -
Report: Quibi will show ads from 25 brands at launch
Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.
By Robert Williams • March 11, 2020 -
Wendy's is 1st brand to take over GasBuddy app for breakfast launch
For its push into the early daypart, the branded takeover captures 100% of the app's pre-drive audience as they plan daily errands.
By Robert Williams • March 11, 2020 -
Acura cancels March Madness push featuring real-time ad edits
The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.
By Dianna Christie • Updated March 17, 2020 -
Opinion
Are shoppable ads hurting brands in the long term?
Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.
By Tamara Gaffney • March 11, 2020 -
Kind racks up 1M views for 'Mini' digital campaign
Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.
By Robert Williams • March 10, 2020 -
Cacharel highlights body-positive message on Instagram, YouTube
The campaign for a new perfume features testimonials from beauty influencers who urge followers to participate with their own posts about body positivity.
By Robert Williams • March 10, 2020 -
Jeep taps global pop group Now United for social campaign
The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.
By Robert Williams • March 10, 2020 -
Method spurs higher CTR with Reddit's new 'trend takeover' ads
With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.
By Robert Williams • March 10, 2020 -
Taco Bell taps TikTok's vertical video format for TV ad
The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."
By Peter Adams • March 10, 2020 -
Wingstop pays fans to be walking billboards
The fast-food joint is transferring its OOH budget to loyal fans, giving Instagrammers who wear special branded merchandise $10 via Venmo.
By Dianna Christie • March 10, 2020 -
Kool-Aid Man goes missing in new campaign
Fans are invited to help solve the mystery of the missing mascot in an effort to build excitement around the unveiling of a new flavor.
By Dianna Christie • March 10, 2020 -
Food delivery app downloads are decreasing
Monthly active users of the largest foodservice delivery companies have dropped more than 13% since May 2019, Apptopia found.
By Alicia Kelso • March 10, 2020 -
Sponsored by Inmar Intelligence
Conversational commerce: How brands can do personalization right
Creating unique experiences for each consumer can seem daunting and difficult to scale, but that is where conversational commerce comes into play.
By Sarah Hughes, Product Marketing Manager, Inmar • March 10, 2020 -
Nearly 80% of marketers want to work with microinfluencers
According to a new report, the shift comes as marketers seek clear metrics for assessing return on investment.
By Tatiana Walk-Morris • March 9, 2020 -
Disney's Freeform, Snapchat gender flip US currency to promote female-focused series
An AR-powered activation timed around Women's History Month promotes an alternate history show about witches called "Motherland: Fort Salem."
By Peter Adams • March 9, 2020 -
Grindr sold by Chinese owner amid US security concerns
The sale may have implications for ByteDance's ownership of TikTok.
By Robert Williams • March 9, 2020 -
Quibi signs Canada's Bell Media as marketing, content partner
Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.
By Robert Williams • March 9, 2020