How brands like HP make strides on TikTok thanks to its bespoke brand safety solution

Executives discussed how the platform's partnership with OpenSlate helps advertisers during a virtual session at the Brand Safety Summit North America.

By Chris Kelly • May 21, 2021

Poshmark, Snap team up on social shopping experience

The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.

By Tatiana Walk-Morris • May 20, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Car brands embrace buzzy mobile media to reach millennial cord-cutters

The group has become a key demographic for carmakers, which are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.

By Robert Williams • May 20, 2021

Google boosts e-commerce push with new tech, Shopify partnership

New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.

By Asa Hiken • May 20, 2021

Ikea evokes vacation-inspired home renovations with Pinterest quiz

After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.

By Natalie Black (Koltun) • May 20, 2021

Lyft depicts reopening learning curve in 'How to Human' ads

A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.

By Natalie Black (Koltun) • May 19, 2021

What's old is new: Brands craving connection with consumers turn to livestreaming

Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.

By Maria Monteros • May 19, 2021

Lamborghini builds brand with mobile esports competition

The global tournament will let players race with a video game version of Lamborghini's Essenza SVC12 sports car.

By Asa Hiken • May 13, 2021

YouTube takes aim at TikTok, Snap with $100M creator fund

Basing payouts on views and engagement — rather than ad revenue — may appeal to microinfluencers and amateur creators looking to experiment with short-form video.

By Natalie Black (Koltun) • May 13, 2021

Aiming for reinvention, Apple eyes ad growth after privacy changes

The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers.

By Robert Williams • May 13, 2021

Celebrities bring sizzle to new virtual restaurant brands from Nextbite

The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.

By Chris Kelly • May 13, 2021

Burger King urges kids to guard virtual eggs in new AR game

Angry Birds developer Rovio Entertainment worked with the chain to develop an augmented reality game for King Jr. meals at participating locations.

By Robert Williams • May 12, 2021

NFTs pose real marketing value that may outlive current mania

Charmin, Taco Bell and Pringles are among the brands using the nascent tech to sell virtual collectibles, authenticate products via QR codes and offer digital passes to events.

By Robert Williams • May 6, 2021

Wonderful Pistachios goes for gamers with Twitch, YouTube, social push

In addition to targeting the esports community, Wonderful will market its new healthy snack to younger consumers on Snapchat and TikTok.

By Asa Hiken • May 6, 2021

P&G's SK-II ties new physical retail format to mobile and Olympics creative

Visitors to the pop-up mall store can unlock AR, gamified experiences and product recommendations through a WeChat mini program.

By Natalie Black (Koltun) • May 6, 2021

Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts

With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers.

By Chris Kelly • May 6, 2021

Mobile marketers intensify focus on contextual signals amid privacy changes

Paid social will remain key, while advertisers plan to ramp up spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions.

By Chris Kelly • May 5, 2021

Uber and Gopuff link up on 'everyday essentials' delivery shop

Gopuff will power the white-label platform for Uber Eats, which launches in 95 cities this June and expands nationwide in the summer.

By Jeff Wells • May 4, 2021

Verizon sells media business after struggle to dent digital advertising duopoly

Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.

By Peter Adams • May 3, 2021

Ally reemploys AR for new instant win mobile game

The latest gamified activation from the digital financial services firm demonstrates the power of a dollar while supporting healthcare workers.

By Asa Hiken • April 29, 2021

How 'Godzilla vs. Kong' is racking up monster views on TikTok

Warner Bros. again tapped agency Movers+Shakers to develop a viral campaign that blends the right mix of creative elements with an understanding of the app's user base.

By Robert Williams • April 29, 2021

American Express touts card membership with 1st global campaign since 2018

The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.

By Robert Williams • April 27, 2021

NFL adds audio app Clubhouse to social media lineup for draft

The league continues to bet on social media to engage sports fans, including by renewing its partnership with Snapchat for draft-related content.

By Robert Williams • April 27, 2021

The end of pandemic means major changes for 3 mobile app categories

An analysis of global engagement trends suggests dining, gaming and dating are poised to undergo massive disruptions when life returns to normal, writes MOLOCO's Brian Yoo.

By Brian Yoo • April 26, 2021

Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery

Still dedicated to thwarting the chain's speedy operations, the infamous mascot returned with TV ads, a mobile game tie-in, limited merch and more.

By Peter Adams • April 26, 2021